marketing

UWW and RUDIS: Historic partnership to unite and elevate wrestling worldwide

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (January 15) -- United World Wrestling (UWW) and RUDIS (rudis.com), a premier U.S.-based wrestling apparel brand renowned for its high-quality gear and deep connections to the wrestling community, have announced a groundbreaking eight-year partnership, set to begin in 2025. The collaboration marks a pivotal moment for the global wrestling community, uniting two forces with a shared vision of celebrating the sport’s rich legacy while shaping its future.

The partnership exemplifies the mutual commitment of UWW, the global governing body of wrestling, and RUDIS to honor the sport and serve its athletes, fans, and communities worldwide.

Central to their collaboration is the concept of “Unified Strength,” symbolizing their united effort to elevate wrestling to new heights on a global scale.

United World Wrestling President Nenad LALOVIC hailed this historic partnership as a significant step forward for the sport.

“UWW has taken unimaginable steps to promote wrestling since 2014, and this is another one of those,” Lalovic said. “Uniting with RUDIS aligns with our mission to promote and develop wrestling worldwide.”

usaKyle SNYDER's (USA) signature Rudis during the World Championships. (Photo: United World Wrestling)

Founded in Ohio in 2013, RUDIS has rapidly grown into the leading brand in wrestling apparel, renowned for its innovation, athlete-focused designs, and dedication to the wrestling community.

“This partnership is a profound honor and fills us with deep gratitude for the opportunity to serve the sport that has given so much to us all,” said Jesse Leng, co-founder and CEO of RUDIS. “With humility, deep love, and appreciation for everyone connected to and through wrestling, we embrace this duty to support the sport worldwide, uplift its athletes, and contribute to the enduring legacy of this incredible community.”

UWW has always focused on its wrestlers and the partnership with RUDIS will empower wrestlers across the globe. This partnership is a testament to their shared commitment to ensuring the sport’s enduring legacy.

RUDIS Partner and Global Wrestling Advocate Nancy Schultz emphasized the broader significance of the collaboration.

“Wrestling connects us to something far greater than ourselves,” said Schultz. “This partnership allows us to continue uplifting the sport and honoring its global impact and legacy.”

Gordon Templeman, Director of Commercial Operations and Communications, shed more light on the partnership and its goal.

“Through this partnership, we aim to inspire and engage the global wrestling community, elevating the sport to new heights.”

usaKyle SNYDER (USA) has wrestled un the Rudis umbrella for nearly his entire career, collecting nine combined world and Olympic medals. (Photo: United World Wrestling) 

Olympic gold medalist Kyle SNYDER reflected on the significance of this partnership for the future of wrestling. He praised the partnership as a reflection of the wrestling community’s humility and dedication.

“Wrestling is the greatest sport in the world," Snyder said. "This is a great day for wrestling. I believe RUDIS and UWW will tremendously grow the sport.”

Paris 2024 champion Hildebrandt shared her enthusiasm for the collaboration and the impact it will have on women's wrestling.

“I’m so excited for this partnership and how it will elevate wrestling, aid tremendously in the growth of women’s wrestling, and truly open new doors within the sport,” she said.

For media inquiries, contact: Gordon Templeman (gordon.templeman@uww.org), Director, Commercial Operations & Communications or Eric Olanowski (eric.olanowski@uww.org), Head of Communications)

Development

India Continues to Deepen Development of Coaches

By United World Wrestling Press

NEW DELHI, India (April 15) -- The Wrestling Federation of India organized a Level 1 Coaching Course late last year. The course was led by UWW Certified Educator Ahmed KHEDHRI (TUN).

During the four days of training, the 45 participants implemented an integrated framework combining theoretical instruction and practical application, with the aim of developing participants’ coaching competencies.

The theoretical component addressed a comprehensive range of topics, including risk assessment and safety management, discovery-based learning, communication and coaching methods, effective strategies for teaching new techniques, and the roles and responsibilities of the coach.

The practical component included performance assessments and field-based training sessions designed to reinforce the knowledge acquired and apply it within realistic training environments, ensuring effective integration between theoretical understanding and practical execution.

“The participants demonstrated a consistently high level of engagement and professional commitment throughout the course," said Khedhri. "Their active involvement, openness to correcting existing concepts and acquiring new knowledge, as well as constructive exchanges of experience, contributed significantly to enhancing the learning process."

IND
Coaches at the Level 1 Coaching Course go through on the mat training in Delhi. (Photo: United World Wrestling)

Comments from the participants:

“I am truly grateful for the opportunity to attend the UWW Level 1 Coaches Course,2025 at Najafgarh Stadium, Delhi. It was an enriching classroom and practical learning experience.”

  • Kamal Sehrawat

“The wrestling coaching course was informative and practical. It provided valuable knowledge about wrestling techniques, rules, training methods, fitness, and injury prevention. The Educator was highly knowledgeable, supportive, and motivating, and explained each technique clearly. The practical sessions improved skills and confidence. Overall, the course was very useful and inspiring for better performance in the future.”

  • Rajender Kumar

“This program has truly enhanced my coaching knowledge and confidence. The scientific approach, practical sessions and valuable guidance from our instructors made this journey incredible. I feel inspired to implement these learnings with my athletes. Thank you to the entire teaching team and organizers for this wonderful opportunity.+

  • Indu Choudhary