#UnitedWorldWrestling

ASDEG Workshop: IF experts discuss AI and new technologies in coaching

By United World Wrestling Press

LAUSANNE, Switzerland (December 4) -- Artificial Intelligence (AI) and other new technologies in coaching topped the agenda of last week’s ASOIF Sport Development and Education Group (ASDEG) Workshop held in Lausanne. The meeting attracted more than 60 experts representing over 30 International Federations (IFs) to gain new insights, share best practice and learn from each other.

United World Wrestling Development Director and ASDEG Chair Deqa NIAMKEY attended the two-day workshop and highlighted the importance of the Workshop when she said:

"This edition of the ASDEG Workshop offered a diverse range of relatable topics to the IFs, focusing on the transformative potential of AI through inclusive education, innovation, and tailored applications for each IF’s unique needs," Niamkey said. "The Workshop serves as a valuable platform for networking, exchanging ideas, sharing best practices, and transferring knowledge, all aligned with ASOIF's overarching good governance strategy. I would like to extend my gratitude to ASOIF and their team for their remarkable efforts in organizing such initiatives that elevate our sports, and to the ASDEG for their dedication and invaluable contributions."

The annual meeting is action-oriented and the participants agreed to implement the following initiatives over the next 12 months:

- support IFs in increasing representation of Women Technical Officials and Coaches to meet IOC targets
- design a training program for executives on the strategic and economic value of sport development
- collate Return On Investment information across IFs – including trends and recommendations
- establish regular communication to facilitate cross-sport collaboration and knowledge-sharing
- equip IFs on incorporating technology in development programs and resources for education

"Embracing new technologies and AI is no longer optional; it is a necessity for the International Federations to thrive across all areas, including leadership, sports development and coaching," Stefan LJUTZKANOV, Chief Product Officer Business and Development at Sport ERP, said. "These tools hold the potential to accelerate growth, improve decision-making, and foster inclusivity within our global sports community. The key lies in identifying the gaps and proactively addressing them. By leveraging AI and emerging technologies, we can enhance performance and redefine the roles of coaches, leadership, and athletes, ensuring the future of sport is both innovative and equitable."

Other sessions focused on innovations in delivering educational content to athletes and coaches, specific challenges faced by IFs in this area, IF success stories, and the certification of coach licenses to attain global recognition. Sheila Stephens DESBANS from Olympic Solidarity also joined in the Workshop to present projects and related changes for IFs in the next quadrennium.

#UnitedWorldWrestling

UWW partners with Spring Media for worldwide distribution

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (September 12) — United World Wrestling has appointed Spring Media as the global media rights partner for all its events across the 2025-2032 cycle, excluding the United States and other specific territories. This includes international wrestling competitions for Greco-Roman, Freestyle, and Women’s Wrestling, with its flagship Senior World Championships, the Ranking Series, and the Senior Asian and European Championships.

“We are pleased to announce a partnership with Spring Media that holds immense potential to expand our broadcast reach across new countries and elevate wrestling’s global profile. This collaboration not only strengthens our commitment to bring world-class wrestling to a broader audience but also positions us to grow the sport internationally, engaging fans like never before,” said Gordon Templeman, UWW Commercial & Communications Director. “Together, we are ready to take wrestling to the next level and inspire a passion for wrestling in every corner of the globe."

Spring Media facilitates a range of distribution in selected territories for Olympic federations like Karate, Judo, Taekwondo and Gymnastics, and holds a world-leading position as a distributor of fight sports through its sub-brand, Fight Globe.

“We are thrilled to be part of shaping the continued growth of these thrilling events through our global distribution arm,” said Sabine Kesseler, Commercial Director, Spring Media. “We see great potential in wrestling and applaud the new concepts that the UWW is introducing in the next cycle, making it even more eye-catching to its millions of fans - existing and new alike.”

About Spring Media group
Spring Media is an international full-service sports agency that serves some of the biggest leagues, federations, teams and broadcasters in the world. Its business is built around four core areas including Rights Management, Production Services, Streaming Solutions and Growth Marketing. Spring Media group has more than a hundred employees and global reach with offices throughout the Nordics, Europe, the Americas, the Middle East and Asia. The group distributes, sells and produces more than 100 000 hours of live sports annually and works with over 500 broadcast partners. More info at: https://www.spring.media/
 

About UWW
UWW is the international governing body recognized by the International Olympic Committee (“IOC”) for the sport of wrestling. The organization oversees approx. 7000 matches per year in different wrestling styles. With its vision “to be globally recognized as an inspiring, innovative and leading Olympic Federation”, its mission is to lead the growth of Wrestling, competitive and recreational, around the world. More info at https://uww.org/about-uww/