#Trnava2018

Betschart Ready to Rewrite Swiss Record Books

Tuesday, September 18, 2018 - 08:38 By Eric Olanowski

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TRNAVA, Slovakia (September 18) - Ramon BETSCHART (SUI) will take the mat Tuesday night with an opportunity to rewrite the Swiss Greco-Roman wrestling books when he competes for his country’s first junior world gold medal. 

His historic Trnava run comes a year after Betschart left Tampere, Finland with a 15th place finish at the 2017 World Championships. “I don’t regret anything from those championships, and not much has changed in my life over the past year. I attribute this year’s success to the recent rules changes. Particularly the par terre rule changes.” 

Prior to his Monday semifinal win, Switzerland's highest Greco-Roman finish came from Thomas ROETHISBERGER at the 1992 World Championships when he finished in fourth place.

“I didn’t know the history behind my semifinals match,” said Betschart. “Walking to the mat, I wasn’t thinking about making history, only concentrating on my match. I was just focused on the match and nothing else. But if it was me or another Swiss wrestler, I would have been happy.”

After his semifinals win, flanked by his Swiss teammates, Betschart said “This is an amazing feeling. It’s pure happiness. I really have no word for how I feel. I just hope I get the gold medal tomorrow.” 

Waking up Tuesday morning, nothing is going to change for Betchart. “Preparation-wise, I’m not going to change anything. Normal preparation and focusing on my warmup is going to be key.”  

Betschart will take on the 2018 Asian junior champion Mohammadhadi SARAVI (IRI) in the 87kg gold-medal bout. 

 “I know I will wrestle Mohammadhadi Saravi in tomorrow’s finals. But I don’t think much about my opponent. I have my way, the Swiss way, and that’s all I think about.”

If Betschart scores the gold medal on Tuesday night, he’ll join his uncle Hugo DIETSCHE (SUI) in rewriting the Swiss Greco-Roman record books. Dietsche won Switzerland’s first Olympic medal in 36 years when he finished with the bronze medal at the 1984 Los Angles Olympic Games. That 1984 bronze medal still stands as Switzerland’s last Greco-Roman Olympic medal. 

#UnitedWorldWrestling

Paris Olympics: Wrestling breaks new barriers, expands reach across continents

Thursday, August 22, 2024 - 14:05 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.