#DigitalTransformation

Going inside United World Wrestling's digital transformation

Thursday, November 10, 2022 - 15:42 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (November 10) --- Going inside United World Wrestling’s (UWW) digital transformation and innovation journey, this case study takes a closer look at the numbers behind wrestling’s first year of mobile and data adoption, including:

  • A step-by-step guide to UWW’s digital transformation and innovation journey
  • How UWW’s mobile app and video hub performed at their debut World Championships
  • Customer data analysis and why UWW opted to create its own CRM platform
  • N3XT Sports’ role in assessing UWW’s digital maturity and implementing a digital roadmap

Since adopting mobile and a dedicated video streaming service into its content distribution strategy, the federation witnessed significant engagement growth via its digital assets and social media channels, which in turn is helping the team foster a robust fan/stakeholder database. UWW is now able to customize performance-marketing campaigns based on individual user data and to strengthen subscriber conversion and retention across its digital-product portfolio.

CASE STUDY: Going inside UWW's digital transformation - N3XT SPORTS

#UnitedWorldWrestling

Five-time Olympic champ Lopez named UWW Ambassador

Saturday, June 14, 2025 - 09:51 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (June 13) -- United World Wrestling has named Mijain LOPEZ (CUB), five-time Olympic gold medalist, as UWW ambassador.

Lopez, first athlete to win five Olympic gold medals in the same event, will be representing United World Wrestling (UWW) globally as an ambassador of the sport. This includes engaging in international relations, attending official events and championships, delivering masterclasses, and more.

“I’m thrilled to take on this new role as a UWW Ambassador and share my passion for wrestling across the globe," Lopez said. "I’m committed to giving back and inspiring future generations.

"My son has taken up wrestling and is following in my footsteps, so it feels only natural to embrace this role and contribute on a broader level. I’m also actively involved in supporting the training of the Cuban national team as I transition into this new chapter."

Lopez will also serve as an advisor to the UWW President and Bureau, offering strategic input on the future of wrestling and supporting various development projects.

Recently, Lopez attended the International Olympic Committee Athlete Forum in Lausanne organized by the IOC and spent two days at the UWW Headquarters along with UWW Athletes Commission Chair Arsen JULFALAKYAN (ARG).