#DigitalTransformation

Going inside United World Wrestling's digital transformation

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (November 10) --- Going inside United World Wrestling’s (UWW) digital transformation and innovation journey, this case study takes a closer look at the numbers behind wrestling’s first year of mobile and data adoption, including:

  • A step-by-step guide to UWW’s digital transformation and innovation journey
  • How UWW’s mobile app and video hub performed at their debut World Championships
  • Customer data analysis and why UWW opted to create its own CRM platform
  • N3XT Sports’ role in assessing UWW’s digital maturity and implementing a digital roadmap

Since adopting mobile and a dedicated video streaming service into its content distribution strategy, the federation witnessed significant engagement growth via its digital assets and social media channels, which in turn is helping the team foster a robust fan/stakeholder database. UWW is now able to customize performance-marketing campaigns based on individual user data and to strengthen subscriber conversion and retention across its digital-product portfolio.

CASE STUDY: Going inside UWW's digital transformation - N3XT SPORTS

#WrestleSkopje

U17 European Championships, Skopje: Results and Highlights

By United World Wrestling Press

SKOKPJE, North Macedonia (June 9) -- The U17 European Championships will begin June 9 in Skopje, North Macedonia with more than 550 wrestlers registered in Freestyle, Women's Wrestling and Greco-Roman.

The competition will begin with Greco-Roman followed by Women's Wrestling and finishing with Freestyle. The full schedule can be accessed here.

WATCH LIVE: MAT A, B and C

Qualification and repechage rounds will begins 1030 hours local time and medal bouts will begin at 1800 hours local time. On June 9, as there is no repechage and medal bouts, semifinals will begin at 1800 hours. On June 15, Sunday, as there are no qualification bouts, the repechage will begin 1600 hours local time.

The live match order and results can be followed here. The full list of wrestlers entered from different countries is here. All brackets available here.

For all photos, click here. Tpday