#DigitalTransformation

Going inside United World Wrestling's digital transformation

Thursday, November 10, 2022 - 15:42 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (November 10) --- Going inside United World Wrestling’s (UWW) digital transformation and innovation journey, this case study takes a closer look at the numbers behind wrestling’s first year of mobile and data adoption, including:

  • A step-by-step guide to UWW’s digital transformation and innovation journey
  • How UWW’s mobile app and video hub performed at their debut World Championships
  • Customer data analysis and why UWW opted to create its own CRM platform
  • N3XT Sports’ role in assessing UWW’s digital maturity and implementing a digital roadmap

Since adopting mobile and a dedicated video streaming service into its content distribution strategy, the federation witnessed significant engagement growth via its digital assets and social media channels, which in turn is helping the team foster a robust fan/stakeholder database. UWW is now able to customize performance-marketing campaigns based on individual user data and to strengthen subscriber conversion and retention across its digital-product portfolio.

CASE STUDY: Going inside UWW's digital transformation - N3XT SPORTS

#WrestleZagreb

WATCH: Chasing 97kg gold

Tuesday, November 4, 2025 - 12:12 By United World Wrestling Press

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ZAGREB, Croatia (November 3) -- The 97kg weight class at the World Championships in Zagreb saw all four Paris Olympic medalists entered with Akhmed TAZHUDINOV (BRN), defending world champion, as the favorite to win the gold medal in Zagreb.

Apart from Tazhudinov, the field included silver medalist from Paris and European champion Givi MATCHARASHVILI (GEO), Paris bronze medalists Magomedkhan MAGOMEDOV (AZE) and Amirali AZARPIRA (IRI), world and Olympic champion Kyle SNYDER (USA), Asian champion Arash YOSHIDA (JPN) and multiple elite wrestlers.

WATCH THE FULL VIDEO DOCUMENTERY HERE

Magomedov and Matcharashvili bowed out early the semifinals pairs were -- Tazhudinov vs Azarpira and Snyder vs Yoshida.

Azarpira knocked off Tazhudinov with a thrilling win in the semifinals and Snyder used his experience to beat Yoshida to enter the final against Azarpira who had defeated him in Paris in the bronze-medal bout.

Snyder and Azapira squared off in the final with the latter taking early lead but the Snyder, the machine he is, came back and defeated the Iranian 4-2, winning his fourth gold medal at the World Championships.

Tazhudinov and Yoshida went on to win the bronze medals on offer, finishing the podium in one of the premium weight classes in the world.