#DigitalTransformation

Going inside United World Wrestling's digital transformation

Thursday, November 10, 2022 - 15:42 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (November 10) --- Going inside United World Wrestling’s (UWW) digital transformation and innovation journey, this case study takes a closer look at the numbers behind wrestling’s first year of mobile and data adoption, including:

  • A step-by-step guide to UWW’s digital transformation and innovation journey
  • How UWW’s mobile app and video hub performed at their debut World Championships
  • Customer data analysis and why UWW opted to create its own CRM platform
  • N3XT Sports’ role in assessing UWW’s digital maturity and implementing a digital roadmap

Since adopting mobile and a dedicated video streaming service into its content distribution strategy, the federation witnessed significant engagement growth via its digital assets and social media channels, which in turn is helping the team foster a robust fan/stakeholder database. UWW is now able to customize performance-marketing campaigns based on individual user data and to strengthen subscriber conversion and retention across its digital-product portfolio.

CASE STUDY: Going inside UWW's digital transformation - N3XT SPORTS

Olympic silver medalist Oborududu announces retirement

Saturday, June 7, 2025 - 07:10 By Vinay Siwach

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NIGERIA (June 6) -- Tokyo Olympic silver medalist Blessing OBORUDUDU (NGR) announced her retirement last week, ending a memorable career in wrestling.

The 36-year-old called it quits at the National Sports Festival in Abeokuta, a tournament she made her first appearance as a young wrestler in 2006.

In a career spanning 19 years, Oborududu won the African Championships 13 times, became the first African wrestler to win Olympic silver medal in Women's Wrestling and finished fifth at the Paris Olympics.

Oborududu participated won her first gold at the African Championships in 2010 and maintained her winning streak at the tournament for 15 years. 

“I want to thank everyone who has been part of my journey: the Nigeria Wrestling Federation led by Daniel IGALI, the board members, my teammates, and my family,” Oborududu was quoted as saying by the Nigeria media. "I created a lot of memories, but my most memorable one was the Tokyo Olympics, which ignited hope across Africa. It was the first-ever medal by an African woman in wrestling at the Olympics, and I hope more will come for future wrestlers."

At the sports festival, Oborududu helped Team Bayelsa clinch gold medal in her final bout at the ongoing 22nd National Sports Festival. He later received a farewell from teammates, officials and fans.