#DigitalTransformation

Going inside United World Wrestling's digital transformation

Thursday, November 10, 2022 - 15:42 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (November 10) --- Going inside United World Wrestling’s (UWW) digital transformation and innovation journey, this case study takes a closer look at the numbers behind wrestling’s first year of mobile and data adoption, including:

  • A step-by-step guide to UWW’s digital transformation and innovation journey
  • How UWW’s mobile app and video hub performed at their debut World Championships
  • Customer data analysis and why UWW opted to create its own CRM platform
  • N3XT Sports’ role in assessing UWW’s digital maturity and implementing a digital roadmap

Since adopting mobile and a dedicated video streaming service into its content distribution strategy, the federation witnessed significant engagement growth via its digital assets and social media channels, which in turn is helping the team foster a robust fan/stakeholder database. UWW is now able to customize performance-marketing campaigns based on individual user data and to strengthen subscriber conversion and retention across its digital-product portfolio.

CASE STUDY: Going inside UWW's digital transformation - N3XT SPORTS

Development

Tirana proves to be major milestone in women in wrestling leadership

Wednesday, November 6, 2024 - 12:12 By United World Wrestling Press

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TIRANA, Albania (November 6) -- At the UWW 2024 Congress that took place in Tirana, Albania on the 27th October, a historic milestone was achieved in women wrestling leadership.

 For the first time ever, 7 female candidates for the UWW Bureau, the supreme body of wrestling noted the highest female candidate’s participation ever.

 Kuniko Tanioka Ph.D (JPN), Annette Kure (NOR), Lise Legrand (FRA), Cholpon Sultanbekova (KGZ), Buyana Peljee (MGL), Nadine Pietschmann (SUI) and UWW Vice-President, Natalia Yariguina (RUS) took part in the race for leadership role. Women Lead Sports alumnis being elected to NF president positions and the highest registered female candidates for the Bureau in the history. While, Rodica Yaksi (TUR) was promoted to Vice-President and Ye Zhang (CHN) has two years to her term.

 A report on the progress made for women coaches and referees at the Paris Olympic Games through the various initiatives and programmes established by UWW Technical Assistance and Development Commission was shared with the national federations that attended the 2024 congress.

“From Tokyo to Paris, we made great strides to promote gender equality within our wrestling community. It is our duty to pave the way for our future generations for equal opportunities, no matter the gender, the religious beliefs, ethnicity, etc.,” said President, Nenad Lalovic. “We value and praise those who promote wrestling at all levels. We witnessed that by providing the right programmes and opportunities it strengthens our sport and our community worldwide. ”