#DigitalTransformation

Going inside United World Wrestling's digital transformation

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (November 10) --- Going inside United World Wrestling’s (UWW) digital transformation and innovation journey, this case study takes a closer look at the numbers behind wrestling’s first year of mobile and data adoption, including:

  • A step-by-step guide to UWW’s digital transformation and innovation journey
  • How UWW’s mobile app and video hub performed at their debut World Championships
  • Customer data analysis and why UWW opted to create its own CRM platform
  • N3XT Sports’ role in assessing UWW’s digital maturity and implementing a digital roadmap

Since adopting mobile and a dedicated video streaming service into its content distribution strategy, the federation witnessed significant engagement growth via its digital assets and social media channels, which in turn is helping the team foster a robust fan/stakeholder database. UWW is now able to customize performance-marketing campaigns based on individual user data and to strengthen subscriber conversion and retention across its digital-product portfolio.

CASE STUDY: Going inside UWW's digital transformation - N3XT SPORTS

#BeachWrestling, #BeachWrestlingWorldSeries

With Dakar 2026 Approaching, UWW Ramps Up Beach Wrestling in Africa

By Vinay Siwach

CASABLANCA, Morocco (July 25) -- With Dakar 2026 Youth Olympic Games less than 500 days away, United World Wrestling is committed to reinforcing wrestling's presence on the African continent.

As a result, for the first time an African city will host the Beach Wrestling World Series. Casablanca, Morocco will see the third leg of the Beach Wrestling World Series from September 6-7, 2025, at the picturesque Ain Diab beach.

There is more in store for Africa. The final of the Beach Wrestling World Series will be held in Alexandria, Egypt on October 18 and 19, 2025.

UWW is calling for participants. REGISTER HERE!

Blessing OBORUDUDU (NGR)

The World Series participants will be provided with top-class facilities including five-star hotel boarding, food in hotels and transportation to the competition venue. The conditions will therefore be exceptional for a Beach Wrestling event.

Prior to the World Series, the African Championships in U15, U17 and U20 age-groups will also be held in the same venue on September 4 and 5. All wrestlers who are 18 years or older from the African Championships can take part in the World Series as well.

This is not the first time UWW has stepped up its commitment to Beach Wrestling. Along with UWW Africa, UWW provided technical assistance to African wrestlers last year and has now decided to continue that for the U15 and U17 groups.

UWW reminds all countries that the participation in these tournaments is important as the same wrestlers can be considered with priority for the Youth Olympic Games while allotting the decided quotas for Dakar 2026.

UWW's vision is to develop the younger groups who will be part of the Youth Olympics in Dakar. And it was a step in that direction to start U15 competitions in Beach Wrestling from 2025.

Irina RINGACI (MDA)World champion Irina RINGACI (MDA) competes in Beach Wrestling in Porec, Croatia. (Photo: United World Wrestling / Kostadin Andonov)

One of the outcomes of its continued efforts was the participation numbers in the U17 Pan-Am Beach Wrestling Championships in Rio de Janeiro and the U17 Asian Beach Wrestling Championships in Vietnam this year.

The local organizing committee in Rio had to add one more ring to accommodate the participants during the event. At the Asian Championships, India, China, Chinese Taipei, Vietnam and other nations participated with full teams.

Similarly, the wrestlers are encouraged to participate in the U17 and U20 World Beach Wrestling Championships in Katerini-Pieria, Greece on September 25 and 26.

Check out beachwrestling.org for all Beach Wrestling News!

UWW's decisions underscore its deep commitment to uplifting and expanding the sport of wrestling across Africa, particularly with the Youth Olympic Games in Dakar on the horizon.

For any queries, wrestlers, NFs or organizers can contact -- sports@uww.org.