#DigitalTransformation

Going inside United World Wrestling's digital transformation

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (November 10) --- Going inside United World Wrestling’s (UWW) digital transformation and innovation journey, this case study takes a closer look at the numbers behind wrestling’s first year of mobile and data adoption, including:

  • A step-by-step guide to UWW’s digital transformation and innovation journey
  • How UWW’s mobile app and video hub performed at their debut World Championships
  • Customer data analysis and why UWW opted to create its own CRM platform
  • N3XT Sports’ role in assessing UWW’s digital maturity and implementing a digital roadmap

Since adopting mobile and a dedicated video streaming service into its content distribution strategy, the federation witnessed significant engagement growth via its digital assets and social media channels, which in turn is helping the team foster a robust fan/stakeholder database. UWW is now able to customize performance-marketing campaigns based on individual user data and to strengthen subscriber conversion and retention across its digital-product portfolio.

CASE STUDY: Going inside UWW's digital transformation - N3XT SPORTS

#AmateurMMA

U15, U17 Pankration & U20 Amateur MMA World C'ships in Greece

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (July 25) -- United World Wrestling will host the Pankration and Amateur MMA World Championships for U15, U17 and U20 age groups in Loutraki, Greece from November 5 to 9.

This is the first time that UWW will be hosting an Amateur MMA event. As announced earlier, the senior Amateur MMA World Championships will be held in Novi Sad, Serbia from October 17 to 19.

After restructuring the styles, UWW decided that Pankration will be conducted for U17 and lower age-groups and Amateur MMA will be for U20 age-group. 

Following the same rule set, the Pankration World Championships to be held in Loutraki will only be for the U15 and U17 wrestlers and the Amateur MMA World Championships will only be for the U20 wrestlers.

The event will be held after the U15, U17, U20 and Veteran Grappling World Championships which will be held from November 1 to 4 at the same venue.

The detailed schedule of the U15, U17 & U20 Pankration and Amateur MMA World Championships will be available here. For all events, click uww.org/events.