#DigitalTransformation

Going inside United World Wrestling's digital transformation

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (November 10) --- Going inside United World Wrestling’s (UWW) digital transformation and innovation journey, this case study takes a closer look at the numbers behind wrestling’s first year of mobile and data adoption, including:

  • A step-by-step guide to UWW’s digital transformation and innovation journey
  • How UWW’s mobile app and video hub performed at their debut World Championships
  • Customer data analysis and why UWW opted to create its own CRM platform
  • N3XT Sports’ role in assessing UWW’s digital maturity and implementing a digital roadmap

Since adopting mobile and a dedicated video streaming service into its content distribution strategy, the federation witnessed significant engagement growth via its digital assets and social media channels, which in turn is helping the team foster a robust fan/stakeholder database. UWW is now able to customize performance-marketing campaigns based on individual user data and to strengthen subscriber conversion and retention across its digital-product portfolio.

CASE STUDY: Going inside UWW's digital transformation - N3XT SPORTS

#Grappling

World Grappling Championships: AINs shine, Great Britain wins first-ever gold

By Vinay Siwach

ASTANA, Kazakhstan (October 11) -- Six Individual Neutral Athletes won gold medals in World Grappling Championships in Astana on Friday with Azerbaijan, Moldova and Georgia winning the remaining three in men's Grappling in Astana.

In women's grappling, the United States won two golds out of five. Spain, Great Britain and one AIN won three other gold medals. Injana GOODMAN (GBR) created history in grappling as she became the first Great Britain athlete to win the World Championships gold medal.

In team rankings, as AIN points are not considered, Kazakhstan won the team title in men's with 84 points. The U.S. finished second with 75 points and Poland finished third with 70 points.

In women's grappling, the U.S. won the team title with 85 points, well clear of second-placed Poland which could only get 56 points. Spain was third with 46 points.

RESULTS

Men's Grappling

58kg
GOLD: Farhad BAGIROV (AZE) df. Illia SVIATUN (UKR), via submission (9-0)

BRONZE: Alikhan ALSHINBAY (KAZ) df. Bohdan CHORNEI (UKR), 8-6
BRONZE: Jerzy IZDEBSKI (POL) df. Denis BEENEN (CAN), via submission (0-2)

62kg
GOLD: Magomedbek TEMEEV (AIN) df. Ruslan RADZHABKHANOV (AIN), 3-3

BRONZE: Arulan KURMANALIYEV (KAZ) df. Loris ZANOLINI (ITA), 3-3
BRONZE: Mayis NERSESYAN (ARM) df. Mykola NYKYFORUK (UKR), 6-2

66kg
GOLD: Bakhtiiar IAKHIEIAEV (AIN) df. Syimyk MAKHMEDOV (KGZ), 5-0

BRONZE: Bekzat KAPASHOV (KAZ) df. Vincenzo BUSSOLOTTI (ESP), 4-3
BRONZE: Yurii CHERKALIUK (UKR) df. Artur AGASHIRINOV (AIN), 2-2

71kg
GOLD: Gasan TEMEEV (AIN) df. Nico PULVERMUELLER (GER), 5-0

BRONZE: Jedrzej LOSKA (POL) df. Baiastan OROLBEK UULU (KGZ), 6-2
BRONZE: Nurbek TALBUDIN (KAZ) df. Iker CAMARA (ESP), 2-2

77kg
GOLD: Dumitru CEBAN (MDA) df. Arthur LEROY (FRA), 5-4

BRONZE: Efgan GALOEV (AIN) df. Shamil KUMRATOV (AIN), via submission (11-0)
BRONZE: Sam Eli SCHWARTZAPFEL (USA) df. Kamil ROSIAK (POL), 3-0

84kg
GOLD: Murad ABDULATIPOV (AIN) df. Pawel JAWORSKI (POL), 2-1

BRONZE: Ruslan VALIEV (FRA) df. Jay HILDRETH (USA), 4-2
BRONZE: Maxim COTE (CAN) df. Igor DZIAG (POL), 2-1

92kg
GOLD: Alibek SULEIMANOV (AIN) df. Amirani SVIMONISHVILI (GEO), 5-1

BRONZE: Mantas DAUBLYS (LTU) df. Joris ROOKHUIJZEN (NED), 0-0
BRONZE: Imran KHAMIDOV (AIN) df. Wilfried EDMUND (FRA), via submission (5-0)

100kg
GOLD: Aleksandre TEVZADZE (GEO) df. Henry ZACHARY (USA), 2-2

BRONZE: Ivan MALIN (UKR) df. Kamil WOJCIECHOWSKI (POL), 3-2
BRONZE: Islam ASKHABOV (AIN) df. Roman LUKASHEVICH (AIN), via walkover

130kg
GOLD: Khamzat STAMBULOV (AIN) df. John HANSEN (USA), 7-5

BRONZE: Nasrutdin DZHAFAROV (AIN) df. Yerlan SHAKISHOV (KAZ), 6-2
BRONZE: Travis CLARK (USA) df. Amir Ali FARHADPOR (IRI), via submission (4-0)

Injana GOODMAN (GBR)Injana GOODMAN (GBR), second from left, became the first-ever gold medals from Great Britain in World Grappling Championships. (Photo: United World Wrestling / Amirreza Aliasgari)

Women's Grappling

53kg
GOLD: Carlota PRENDES LARIOS (ESP) df. Alicja STYPULKOWSKA (POL), via submission (2-1)

BRONZE: Anorbi GRISHINA (AIN) df. Yuliia ZASULSKA (UKR), via submission (9-1)
BRONZE: Polina KRUPSKAIA (AIN) df. Breanna STIKKELMAN (USA), 2-2

58kg
GOLD: Alexandria ENRIQUEZ (USA) df. Nuraiym MUNAITBAS (KAZ), via submission (2-0)

BRONZE: Minerva MONTERO PEREZA (ESP) df. Tetiana ASTAKHOVA (UKR), 6-0
BRONZE: Nikolett KIS (HUN) df. Rachel GUTIERREZ (USA), via submission (3-0)

64kg
GOLD: Injana GOODMAN (GBR) df. Ekaterina PLITKINA (AIN), via submission (2-2)

BRONZE: Alycia QUENEE (FRA) df. Viktoriia PANCHENKO (UKR), via submission (2-1)
BRONZE: Sheliah LINDSEY (USA) df. Giulia RODIO (ITA), via submission (6-0)

71kg
GOLD: Anna REMNEVA (AIN) df. Sandra TRIEBEL (GER), via submission (3-2)

BRONZE: Emily GUENZLER (GER) df. Valeriia PROKOPIUK (UKR), 12-0
BRONZE: Weronika ROT (POL) df. Christina HANSEN (USA), via submission (6-0)

90kg
GOLD: Kendall REUSING (USA) df. Vlada BOIAKHCHIEVA (AIN), via submission (6-0)

BRONZE: Alena VLASOVA (AIN) df. Annabelle BOURGAULT (CAN), in overtime
BRONZE: Justyna SITKO (POL) df. Aikorkem IKHSANOVA (KAZ), via submission (9-0)