#DigitalTransformation

Going inside United World Wrestling's digital transformation

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (November 10) --- Going inside United World Wrestling’s (UWW) digital transformation and innovation journey, this case study takes a closer look at the numbers behind wrestling’s first year of mobile and data adoption, including:

  • A step-by-step guide to UWW’s digital transformation and innovation journey
  • How UWW’s mobile app and video hub performed at their debut World Championships
  • Customer data analysis and why UWW opted to create its own CRM platform
  • N3XT Sports’ role in assessing UWW’s digital maturity and implementing a digital roadmap

Since adopting mobile and a dedicated video streaming service into its content distribution strategy, the federation witnessed significant engagement growth via its digital assets and social media channels, which in turn is helping the team foster a robust fan/stakeholder database. UWW is now able to customize performance-marketing campaigns based on individual user data and to strengthen subscriber conversion and retention across its digital-product portfolio.

CASE STUDY: Going inside UWW's digital transformation - N3XT SPORTS

#UnitedWorldWrestling

UWW receives applications for UWW Athletes Commission election

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (July 23) -- The United World Wrestling Athletes' Commission will bear a new look come September.

After the July 15 deadline to submit applications for candidates, 14 wrestlers have sent their applications to be elected to the Commission. The election for the same will be held during the September World Championships in Zagreb.

Nine members, including minimum three women members, will be elected to the Athletes' Commission by secret ballot by the athletes participating in the World Championships.

The winning wrestlers will elect the Commission's chairman, who will have a seat on the UWW Bureau for the next four years, and a right to vote at the Congress.

After the careful reviewing of the applications by an ad-hoc Nomination Commission to ensure compliance with the eligibility criteria outlined in the original call for candidates, 14 wrestlers were deemed eligible for the election.

The criteria included competitive activity in the past six years, good standing of their national federation, absence of disciplinary sanctions, and a demonstrated commitment to athletes' rights, among others.

The candidates listed below have been confirmed as eligible:

Artur ALEKSANYAN (ARM)
Abdellatif Mohamed AHMED (EGY)
Nicolaas DE LANGE (RSA)
Bilyana DUDOVA (BUL)
Arsen JULFALAKYAN (ARG)
Iryna KOLIADENKO (UKR)
Tamas LORINCZ (HUN)
Jessica LAVERS-MCBAIN (AUS)

Maria PREVOLARAKI (GRE)
Yui SUSAKI (JPN)
Elmira SYZDYKOVA (KAZ)
Aisuluu TYNYBEKOVA (KGZ)
Anthony WESLEY (CPV)
Hassan YAZDANI (IRI)

It is expected from the members of this commission to actively participate in the work of this commission, to be the voice of the athletes within UWW and to represent and promote the wrestlers and wrestling around the world.

Each Continent must be represented in this commission, and one of the continental members will represent the commission in the Executive Committee of the concerned Continental Council.