#DigitalTransformation

Going inside United World Wrestling's digital transformation

Thursday, November 10, 2022 - 15:42 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (November 10) --- Going inside United World Wrestling’s (UWW) digital transformation and innovation journey, this case study takes a closer look at the numbers behind wrestling’s first year of mobile and data adoption, including:

  • A step-by-step guide to UWW’s digital transformation and innovation journey
  • How UWW’s mobile app and video hub performed at their debut World Championships
  • Customer data analysis and why UWW opted to create its own CRM platform
  • N3XT Sports’ role in assessing UWW’s digital maturity and implementing a digital roadmap

Since adopting mobile and a dedicated video streaming service into its content distribution strategy, the federation witnessed significant engagement growth via its digital assets and social media channels, which in turn is helping the team foster a robust fan/stakeholder database. UWW is now able to customize performance-marketing campaigns based on individual user data and to strengthen subscriber conversion and retention across its digital-product portfolio.

CASE STUDY: Going inside UWW's digital transformation - N3XT SPORTS

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Olympic champ Jamalov to miss 2025 World Championships

Wednesday, May 14, 2025 - 16:03 By Eric Olanowski

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TASHKENT, Uzbekistan (May 14) -- Paris Olympic champion Razambek JAMALOV (UZB) will miss the 2025 World Championships.

Jamalov told United World Wrestling that he will undergo knee surgery on May 19 in Moscow and will be sidelined for the rest of the 2025 season.

This is the second surgery for Jamalov in last eight months, and 10th of his career, as he also had a shoulder surgery shortly after his win in Paris in August 2024.

"This will be my fifth surgery on my knee," Jamalov told UWW. "I've also had three surgeries on both shoulders, one on my neck, and one for tonsils.

"This is very difficult news because I was hoping to be ready for the 2025 World Championships. It's an old injury that I suffered before the Ranking Series tournament in Hungary [last year]. It's a complete tear of the cruciate ligament."

Despite the physical and mental toll of ten surgeries, the 26-year-old is gearing up for the wrestling season in 2026.

"Even after 10 surgeries, I want to keep wrestling," he said. "I'm aiming to be back in action at the beginning of 2026. Without wrestling, life feels boring to me. Of course, there are doubts sometimes, but I try to work hard and keep believing."