#DigitalTransformation

Going inside United World Wrestling's digital transformation

Thursday, November 10, 2022 - 15:42 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (November 10) --- Going inside United World Wrestling’s (UWW) digital transformation and innovation journey, this case study takes a closer look at the numbers behind wrestling’s first year of mobile and data adoption, including:

  • A step-by-step guide to UWW’s digital transformation and innovation journey
  • How UWW’s mobile app and video hub performed at their debut World Championships
  • Customer data analysis and why UWW opted to create its own CRM platform
  • N3XT Sports’ role in assessing UWW’s digital maturity and implementing a digital roadmap

Since adopting mobile and a dedicated video streaming service into its content distribution strategy, the federation witnessed significant engagement growth via its digital assets and social media channels, which in turn is helping the team foster a robust fan/stakeholder database. UWW is now able to customize performance-marketing campaigns based on individual user data and to strengthen subscriber conversion and retention across its digital-product portfolio.

CASE STUDY: Going inside UWW's digital transformation - N3XT SPORTS

United World Wrestling Statement on Iranian Wrestlers

Friday, February 27, 2026 - 16:56 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (February 27) -- United World Wrestling recognizes that global conflicts and political tensions deeply impact sport, and wrestling in particular. While UWW’s ability to directly influence national or international affairs is limited, the organization remains firmly committed to supporting wrestlers and advocating for their protection wherever possible, including through sport diplomacy and engagement with the broader wrestling and Olympic community.

UWW has activated its contacts within the sports movement following the recent events in Iran. The organization has received reports from various sources, though their full accuracy is difficult to verify.

Reports suggest that some situations may have been resolved in the meantime, but wrestler Saleh Mohammadi remains at risk of a capital sentence in Iran. UWW calls for a fair, transparent, and impartial trial, conducted in full respect of fundamental rights, and reaffirms its opposition to the death penalty in all circumstances.

United World Wrestling continues to closely monitor the situation while mourning all the victims affected by this tragedy.