#DigitalTransformation

Going inside United World Wrestling's digital transformation

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (November 10) --- Going inside United World Wrestling’s (UWW) digital transformation and innovation journey, this case study takes a closer look at the numbers behind wrestling’s first year of mobile and data adoption, including:

  • A step-by-step guide to UWW’s digital transformation and innovation journey
  • How UWW’s mobile app and video hub performed at their debut World Championships
  • Customer data analysis and why UWW opted to create its own CRM platform
  • N3XT Sports’ role in assessing UWW’s digital maturity and implementing a digital roadmap

Since adopting mobile and a dedicated video streaming service into its content distribution strategy, the federation witnessed significant engagement growth via its digital assets and social media channels, which in turn is helping the team foster a robust fan/stakeholder database. UWW is now able to customize performance-marketing campaigns based on individual user data and to strengthen subscriber conversion and retention across its digital-product portfolio.

CASE STUDY: Going inside UWW's digital transformation - N3XT SPORTS

#UnitedWorldWrestling

Nine wrestlers elected to UWW Athletes' Commission

By United World Wrestling Press

ZAGREB, Croatia (September 23) -- The elections to elect the new United World Wrestling Athletes' Commission were held during the World Championships in Zagreb, Croatia from September 12 to 20.

UWW received 14 candidacies for nine posts in Athletes' Commission which earlier had seven posts. As per the guidelines from UWW, out of the nine posts, minimum three elected members must be women.

After the elections, which spanned over nine days and nearly 400 accredited wrestlers voting, the nine members elected to the Athletes’ Commission for the 2025–29 term were:

Arsen JULFALAKYAN (ARG)
Yui SUSAKI (JPN)
Tamas LORINCZ (HUN)
Aisuluu TYNYBEKOVA (KGZ)
Hassan YAZDANI (IRI)
Maria PREVOLARAKI (GRE)
Abdellatif MOHAMED (EGY)
Jessica LAVERS-McBAIN (AUS)
Nicolaas DE LANGE (RSA)

The five wrestlers who could not be elected after the votes were:

Anthony WESLEY (CPV)
Artur ALEKSANYAN (ARM)
Elmira SYZDYKOVA (KAZ)
Bilyana DUDOVA (BUL)
Iryna KOLIADENKO (UKR)

With this election, all continents are represented in the commission with four women elected.

The nine members have now to elect their president and a call for candidates for the presidency will be made. If only one candidacy is put forward, he or she will be elected automatically. The president represents the voice and interests of the athletes at the Bureau and the Congress.

United World Wrestling congratulates all candidates and welcomes the elected members.