#DigitalTransformation

Going inside United World Wrestling's digital transformation

Thursday, November 10, 2022 - 15:42 By United World Wrestling Press

Share this article

CORSIER-SUR-VEVEY, Switzerland (November 10) --- Going inside United World Wrestling’s (UWW) digital transformation and innovation journey, this case study takes a closer look at the numbers behind wrestling’s first year of mobile and data adoption, including:

  • A step-by-step guide to UWW’s digital transformation and innovation journey
  • How UWW’s mobile app and video hub performed at their debut World Championships
  • Customer data analysis and why UWW opted to create its own CRM platform
  • N3XT Sports’ role in assessing UWW’s digital maturity and implementing a digital roadmap

Since adopting mobile and a dedicated video streaming service into its content distribution strategy, the federation witnessed significant engagement growth via its digital assets and social media channels, which in turn is helping the team foster a robust fan/stakeholder database. UWW is now able to customize performance-marketing campaigns based on individual user data and to strengthen subscriber conversion and retention across its digital-product portfolio.

CASE STUDY: Going inside UWW's digital transformation - N3XT SPORTS

#BeachWrestling

Sakurai swaps mat for sand, wins Beach Wrestling gold

Wednesday, May 14, 2025 - 09:01 By Vinay Siwach

Share this article

TOKYO (May 13) -- Paris Olympic champion Tsugumi SAKURAI (JPN) made a return to competition for the first time since August last year. However, it was not on the mat.

Sakurai, who won gold medal at 57kg in Paris, returned to compete in beach wrestling. She wrestled at the Japan Beach Wrestling National Team Qualifying Tournament held in Tachikawa, Tokyo on Sunday and won gold at 60kg

"It may sound strange for me to say it, but I felt that I was suited to it," Sakurai was quoted by Japan Olympic Committee.

Sakurai, who is not entered for the June 19-22 Meiji Cup, Japan's qualifying tournament for the World Championships in September, is now qualified to compete for Japan in Beach Wrestling this year.

"Since I am qualified for the international tournament, I will try to participate," she said. "I want to be number one. I'll practice on the sandy beaches of Kochi [Prefecture]."

The three-time world champion, however, did not rule out the possibility of returning to the mat soon.

"I am still practicing on the mat and when I feel like I am ready, I will be back on the mat," she said.