#DigitalTransformation

Going inside United World Wrestling's digital transformation

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (November 10) --- Going inside United World Wrestling’s (UWW) digital transformation and innovation journey, this case study takes a closer look at the numbers behind wrestling’s first year of mobile and data adoption, including:

  • A step-by-step guide to UWW’s digital transformation and innovation journey
  • How UWW’s mobile app and video hub performed at their debut World Championships
  • Customer data analysis and why UWW opted to create its own CRM platform
  • N3XT Sports’ role in assessing UWW’s digital maturity and implementing a digital roadmap

Since adopting mobile and a dedicated video streaming service into its content distribution strategy, the federation witnessed significant engagement growth via its digital assets and social media channels, which in turn is helping the team foster a robust fan/stakeholder database. UWW is now able to customize performance-marketing campaigns based on individual user data and to strengthen subscriber conversion and retention across its digital-product portfolio.

CASE STUDY: Going inside UWW's digital transformation - N3XT SPORTS

#development

2024 Southeast Asian Championship & Oceania Invitational (REDT): A New Era of Regional Collaboration in Wrestling

By United World Wrestling Press

CHIANGMAI, Thailand (9 October, 2024) - The 2024 Southeast Asian Championship & Oceania Invitational was a Regional Educational Development tournament (REDT), held from September 25-29 in Chiang Mai, Thailand, marked a historic moment for the sport of wrestling in the region. This event was the first in over nine years to include Oceania teams, a significant milestone that highlighted the potential for collaboration and growth between Southeast Asia and Oceania.

A total of 13 countries participated, with Southeast Asia represented by Cambodia, Indonesia, Laos, Malaysia, the Philippines, Singapore, Thailand, and Vietnam, and Oceania by American Samoa, Australia, New Zealand, Samoa, and Tonga. Over the five days, 284 athletes competed across three wrestling styles—Freestyle, Greco-Roman, and Women’s Wrestling—within the U15, U17, and senior age groups.

The feedback from participating teams was overwhelmingly positive. For both Southeast Asia and Oceania, the championship provided a valuable opportunity for athletes to gain crucial international exposure while competing against teams of a similar skill level. This event acted as a development springboard, allowing the athletes to refine their skills and measure their progress in a competitive yet supportive environment.

The enthusiasm from Oceania teams was particularly notable, with several expressing their strong desire to be invited back in future editions. Many teams have already committed to increasing their participation in the next event, and there is significant interest from additional Oceania nations should this tournament become a regular fixture on the calendar.

SEAWrestlers jocky for position at the 2024 Southeast Asian Championship & Oceania Invitational was a Regional Educational Development tournament (REDT). (Photo: United World Wrestling)

As we look to the future, the success of the Southeast Asian Championship & Oceania Invitational underscores the importance of fostering regional cooperation. The event has laid the foundation for further development in both regions and holds immense potential to become a cornerstone for wrestling in Southeast Asia and Oceania.

The 2024 edition was not just a competition but a powerful demonstration of unity, skill, and the collective ambition to elevate wrestling in these developing regions. The positive outcomes have set the stage for ongoing collaboration, and the prospect of even greater participation in future years is a testament to the event's success.

We look forward to welcoming even more nations and athletes as we continue to grow the sport of wrestling in Southeast Asia and Oceania.