#DigitalTransformation

Going inside United World Wrestling's digital transformation

Thursday, November 10, 2022 - 15:42 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (November 10) --- Going inside United World Wrestling’s (UWW) digital transformation and innovation journey, this case study takes a closer look at the numbers behind wrestling’s first year of mobile and data adoption, including:

  • A step-by-step guide to UWW’s digital transformation and innovation journey
  • How UWW’s mobile app and video hub performed at their debut World Championships
  • Customer data analysis and why UWW opted to create its own CRM platform
  • N3XT Sports’ role in assessing UWW’s digital maturity and implementing a digital roadmap

Since adopting mobile and a dedicated video streaming service into its content distribution strategy, the federation witnessed significant engagement growth via its digital assets and social media channels, which in turn is helping the team foster a robust fan/stakeholder database. UWW is now able to customize performance-marketing campaigns based on individual user data and to strengthen subscriber conversion and retention across its digital-product portfolio.

CASE STUDY: Going inside UWW's digital transformation - N3XT SPORTS

#development

Maier completes the IOC MEMOS, Executive Master in Sport Management Organisation

Friday, September 27, 2024 - 01:27 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (September 26) -- Yuri MAIER (ARG), a United World Wrestling Sports and Development Officer, completed the IOC MEMOS, Executive Master in Sport Management Organisation.

Yuri is among the few from IFs who have completed the programme. His research paper focuses on enhancing the administration of UWW National Federations of the Americas to implement it worldwide in the next quadrennial towards LA 2028.

The mission of the MEMOS (Executive Masters in Sports Organisation Management) programme is to help professionals working in national or international sports bodies develop the knowledge required to better manage their organisations. This programme is offered in several languages through the National Olympic committees.

“We are pleased with Yuri’s accomplishment as we focus on strengthening our national federations administration in the next years. We highly encourage our members to enroll in this programme and collaborate closely with their National Olympic Committees,” said Mr. Nenad Lalovic, UWW President, IOC Executive Committee Member and Member of the Olympic Solidarity Commission.