#DigitalTransformation

Going inside United World Wrestling's digital transformation

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (November 10) --- Going inside United World Wrestling’s (UWW) digital transformation and innovation journey, this case study takes a closer look at the numbers behind wrestling’s first year of mobile and data adoption, including:

  • A step-by-step guide to UWW’s digital transformation and innovation journey
  • How UWW’s mobile app and video hub performed at their debut World Championships
  • Customer data analysis and why UWW opted to create its own CRM platform
  • N3XT Sports’ role in assessing UWW’s digital maturity and implementing a digital roadmap

Since adopting mobile and a dedicated video streaming service into its content distribution strategy, the federation witnessed significant engagement growth via its digital assets and social media channels, which in turn is helping the team foster a robust fan/stakeholder database. UWW is now able to customize performance-marketing campaigns based on individual user data and to strengthen subscriber conversion and retention across its digital-product portfolio.

CASE STUDY: Going inside UWW's digital transformation - N3XT SPORTS

UWW updates competition guidelines for Russia, Belarus wrestlers

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (January 27) -- United World Wrestling will allow wrestlers from Russia and Belarus to compete under their respective national flags up to the U23 age level.

The decision follows a recommendation from the International Olympic Committee that youth athletes with Russian or Belarusian passports should no longer face restrictions on participation in sports events, both individual and team.

The UWW Bureau met last week to discuss the same and decided to implement the IOC recommendation at the U15, U17, U20 and U23 levels.

Russian and Belarusian wrestlers will now compete under their national flags and country initials, “RUS” and “BLR,” respectively. National anthems of both countries will be played at medal ceremonies at UWW events if their wrestlers win gold medals or if a team wins the team championship.

All other standard UWW protocols will be followed at competitions in accordance with international wrestling rules.

Russia

Last year, UWW had updated its criteria for eligible wrestlers and staff from the two countries, allowing them to participate under UWW flag at all competitions.

Despite the updated recommendations, both the IOC and UWW stress that all athletes and their support staff must continue to uphold the Olympic Movement’s mission of promoting unity and peace.

The latest IOC guidance means the March 2023 recommendations regarding Russia and Belarus are no longer mandatory for youth events.

However, the IOC maintains that no government officials from Russia or Belarus should be accredited or invited to international sports events or meetings for either senior or youth competitions.

It also said that International Federations should refrain from organizing or supporting international sports events in Russia, while this recommendation no longer applies to Belarus.