#DigitalTransformation

Going inside United World Wrestling's digital transformation

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (November 10) --- Going inside United World Wrestling’s (UWW) digital transformation and innovation journey, this case study takes a closer look at the numbers behind wrestling’s first year of mobile and data adoption, including:

  • A step-by-step guide to UWW’s digital transformation and innovation journey
  • How UWW’s mobile app and video hub performed at their debut World Championships
  • Customer data analysis and why UWW opted to create its own CRM platform
  • N3XT Sports’ role in assessing UWW’s digital maturity and implementing a digital roadmap

Since adopting mobile and a dedicated video streaming service into its content distribution strategy, the federation witnessed significant engagement growth via its digital assets and social media channels, which in turn is helping the team foster a robust fan/stakeholder database. UWW is now able to customize performance-marketing campaigns based on individual user data and to strengthen subscriber conversion and retention across its digital-product portfolio.

CASE STUDY: Going inside UWW's digital transformation - N3XT SPORTS

#AmateurMMA

Historic Amateur MMA World Championships kicks off in Novi Sad

By Vinay Siwach

NOVI SAD, Serbia (October 18) -- The first-ever Amateur MMA World Championships kicked off in Novi Sad Serbia in men's and women's.

The three-day event began with preliminary rounds and with quarterfinals, semifinals and finals scheduled for Saturday and Sunday.

The World Championships is live on uww.org and on Instagram.

Here are a few top photos from day one on Friday:

AMMAScott HEATHCOTE (CAN), blue, and Aayush DIPU (IND) showing some early kicks during their match. (Photo: United World Wrestling / Amirreza Aliasgari)

The matches are of nine minutes divided into three rounds of three minutes each with two breaks of one minute each between the three periods.

AMMAFront rolls for the win. (Photo: United World Wrestling / Amirreza Aliasgari)

The are fought without a headgear but with protective gloves. Other part of the uniform includes tight-fitting rash guards, shorts, and the fights are fought barefoot.

AMMAUp in the air. (Photo: United World Wrestling / Amirreza Aliasgari)

Athletes are allowed to wear mouthguards. However, the mouthguards cannot be of red color.

AMMAIt's all about respect in the end. (Photo: United World Wrestling / Amirreza Aliasgari)

The UWW Amateur MMA is competed in various weight classes:

Men's (U20, U23, Seniors): 57kg, 62kg, 66kg, 71kg, 77kg, 84kg, 93kg, 100kg, 130kg
Women's (U20, U23, Seniors): 50kg, 53kg, 57kg, 61kg, 65kg, 70kg, 75kg, 80kg, 90kg

AMMAThe coach improvised there. (Photo: United World Wrestling / Kadir Caliskan)

The various types of victories include: Submission, Knockout (KO), Technical Knockout (TKO), Disqualification (DSQ), Forfeit, Judge’s Decisions.

AMMAWin or lose, the reaction can't give it away. (Photo: United World Wrestling / Kadir Caliskan)

In certain cases, there can be draws in the bouts. Draw decisions occur in the following scenarios:
- Unanimous Draw: all three judges score the bout equally
- Majority Draw: two judges score the bout as a draw
- Split Draw: each judge scores the bout differently, resulting in an overall draw
- Technical Draw: awarded when a bout is prematurely stopped due to injury from an intentional foul after continuing, and subsequent injury forces stoppage from either legal or illegal actions with scores equal or insufficient for a clear winner.

Resolving Draws

If a winner must be declared (e.g., elimination rounds) and a draw occurs on the judges’ scorecards, the following criteria apply, in order:
1. The athlete who had points deducted for fouls loses the bout
2. If no fouls occurred, the athlete who won any single round by the largest margin (e.g., one round 10-8 versus two rounds 10-9) wins the bout.
3. If neither of these criteria resolves the draw, the Mat Chairman polls judges to vote for the winner. The athlete receiving the majority of judge votes is declared the winner. This decision is final and cannot be appealed