#DigitalTransformation

Going inside United World Wrestling's digital transformation

Thursday, November 10, 2022 - 15:42 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (November 10) --- Going inside United World Wrestling’s (UWW) digital transformation and innovation journey, this case study takes a closer look at the numbers behind wrestling’s first year of mobile and data adoption, including:

  • A step-by-step guide to UWW’s digital transformation and innovation journey
  • How UWW’s mobile app and video hub performed at their debut World Championships
  • Customer data analysis and why UWW opted to create its own CRM platform
  • N3XT Sports’ role in assessing UWW’s digital maturity and implementing a digital roadmap

Since adopting mobile and a dedicated video streaming service into its content distribution strategy, the federation witnessed significant engagement growth via its digital assets and social media channels, which in turn is helping the team foster a robust fan/stakeholder database. UWW is now able to customize performance-marketing campaigns based on individual user data and to strengthen subscriber conversion and retention across its digital-product portfolio.

CASE STUDY: Going inside UWW's digital transformation - N3XT SPORTS

Obituary

U.S. Greco-Roman star Alan Vera passes away

Wednesday, September 25, 2024 - 07:21 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (September 24) -- United States Greco-Roman wrestler and Pan-Am champion Alan VERA (USA) passed away Monday. Vera suffered a sudden cardiac arrest earlier this year and had been hospitalized since then in recovery from his serious health challenges.

Vera was born in Cuba and won a bronze medal at the 2015 Pan American Games and a gold medal at the 2016 Pan American Championships, while competing for Cuba. He immigrated to the United States and lived in Florida for a number of years. He continued to train and compete in Greco-Roman and various international events for a few years.

Vera qualified the U.S. for the Paris Olympics in 97kg at the 2024 Pan-American Olympic Qualification Tournament in Acapulco, Mexico.

Very saddened to hear about Alan Vera’s passing. In my limited time around him he was always willing to help on the mat, and offer a laugh at a terrible joke I made

— Kyle Dake (@kyledake444) September 24, 2024
 

Domestically, Vera claimed his first U.S. national title in 2020, and won four national titles during his career.

Vera was married to Elena PIROZKHOVA (USA), a two-time Olympian and former world champion.

United World Wrestling mourns the death of Vera and stands with the Vera family.