#DigitalTransformation

Going inside United World Wrestling's digital transformation

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (November 10) --- Going inside United World Wrestling’s (UWW) digital transformation and innovation journey, this case study takes a closer look at the numbers behind wrestling’s first year of mobile and data adoption, including:

  • A step-by-step guide to UWW’s digital transformation and innovation journey
  • How UWW’s mobile app and video hub performed at their debut World Championships
  • Customer data analysis and why UWW opted to create its own CRM platform
  • N3XT Sports’ role in assessing UWW’s digital maturity and implementing a digital roadmap

Since adopting mobile and a dedicated video streaming service into its content distribution strategy, the federation witnessed significant engagement growth via its digital assets and social media channels, which in turn is helping the team foster a robust fan/stakeholder database. UWW is now able to customize performance-marketing campaigns based on individual user data and to strengthen subscriber conversion and retention across its digital-product portfolio.

CASE STUDY: Going inside UWW's digital transformation - N3XT SPORTS

#development

Higuchi, Dosho masterclass as UWW hosts women’s camp at Shigakkan

By United World Wrestling Press

OBU, Aichi, Japan (November 16) — The 2025 United World Wrestling Women’s Training Camp at Shigakkan University concluded after twelve days of intensive training, education, and cultural exchange.

The university has been one of the leaders of women’s wrestling in Japan and worldwide and has produced champion wrestlers including four-time Olympic champion Kari ICHO (JPN) and 13-time world champion Saori YOSHIDA (JPN).

Organized as part of UWW’s ongoing initiative to promote growth and provide high-level opportunities for female athletes worldwide, this edition followed last July’s successful camp held at the Inspire Institute of Sport (IIS) in Vijayanagar, Karnataka, India.

Shigakkan University demonstrated outstanding commitment by providing excellent facilities, coordination, and support, while the 20 athletes from 11 countries showed remarkable dedication, professionalism, and a strong work ethic throughout the program.

Japan

A highlight of the camp was the series of masterclasses by Japan’s most accomplished wrestlers including Olympic champion Rei HIGUCHI (JPN), who led a four-day technical instruction masterclass during the camp, demonstrating a series of wrestling techniques.

Paris Olympic silver medalist Daichi TAKATANI (JPN) opened the camp with two days of teaching and showcased some of his signature techniques. Sara DOSHO (JPN), Olympic champion in Rio 2016, guided the final two days with practical, detail-oriented sessions rooted in her championship experience.

The camp also had anti-doping and sport-nutrition workshops, delivered by Professor Taro MURAKAMI from the Department of Nutrition, was supported by Hirobumi TADA, who made the session interactive through a card-based educational game. University students also participated, helping create an engaging atmosphere that emphasized clean sport and athlete responsibility.

Dr. Hideyuki GOTO, from the Department of Sports and Fitness and team doctor of the Shigakkan Women’s Wrestling program, offered a hands-on class on concussion awareness and prevention. Athletes received practical demonstrations with ultrasound and clear guidance on injury detection and safe athlete care.

Daichi TAKATANI (JPN)

The wrestlers also participated in an Exchange Event with university students that included a traditional Japanese tea ceremony, summer kimono experience, matcha preparation, origami.

The camp also received the special visit of Dr. Kuniko TANIOKA, Chairperson and President of Shigakkan University, who warmly welcomed the participants on behalf of the institution.

The collaboration between UWW and Shigakkan University resulted in a comprehensive program that combined elite technical training, educational development, and meaningful cultural exchange.