#DigitalTransformation

Going inside United World Wrestling's digital transformation

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (November 10) --- Going inside United World Wrestling’s (UWW) digital transformation and innovation journey, this case study takes a closer look at the numbers behind wrestling’s first year of mobile and data adoption, including:

  • A step-by-step guide to UWW’s digital transformation and innovation journey
  • How UWW’s mobile app and video hub performed at their debut World Championships
  • Customer data analysis and why UWW opted to create its own CRM platform
  • N3XT Sports’ role in assessing UWW’s digital maturity and implementing a digital roadmap

Since adopting mobile and a dedicated video streaming service into its content distribution strategy, the federation witnessed significant engagement growth via its digital assets and social media channels, which in turn is helping the team foster a robust fan/stakeholder database. UWW is now able to customize performance-marketing campaigns based on individual user data and to strengthen subscriber conversion and retention across its digital-product portfolio.

CASE STUDY: Going inside UWW's digital transformation - N3XT SPORTS

#development

South Africa completes phase one of UWW DNSS Program

By United World Wrestling Press

PRETORIA, South Africa (November 17) --  The South African Wrestling Federation successfully completed the first phase of the United World Wrestling National Development and Support Strategy (DNSS) from October 17 to 26.

Under the supervision of Vincent AKA, UWW International Development Officer for Africa, and the coordination of Markus DEKKER, member of the SAWF Coaches Council, a nationwide development mission was undertaken. The UWW-SAWF team visited provincial associations, conducting technical assessments, talent identification sessions, and workshops for coaches.

South Africa

Using the UWW National Federation Assessment Tool (NFAT), the mission provided a detailed overview of the current state of wrestling in South Africa -- from grassroots participation to elite athlete preparation.

The tour covered major provinces including Western Cape, Eastern Province, Free State, Northern Cape, Gauteng North, Limpopo, Mpumalanga, and North West, engaging hundreds of athletes, coaches, and local administrators.

The assessment revealed strong technical potential among the U15 and U17 categories, as well as a growing passion for wrestling across communities and schools.

The mission also identified the need for stronger governance structures and more consistent communication between SAWF, provinces, and clubs to unify efforts under a national development plan.

Both teams will continue to work towards second phase of the program which will include establishing two regional pilot centers [Pretoria and Western Cape] to act as training and coordination hubs, launch a "School Integration" program linking PE teachers, schools, and wrestling clubs, developing a national athlete database to monitor and support emerging talents.

It will also aim to organize governance and compliance workshops to reinforce management capacity, implementing UWW coaching courses nationwide, forming a National Technical Committee to coordinate DNSS implementation and introducing measurable evaluation indicators to ensure accountability and progress tracking.