#DigitalTransformation

Going inside United World Wrestling's digital transformation

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (November 10) --- Going inside United World Wrestling’s (UWW) digital transformation and innovation journey, this case study takes a closer look at the numbers behind wrestling’s first year of mobile and data adoption, including:

  • A step-by-step guide to UWW’s digital transformation and innovation journey
  • How UWW’s mobile app and video hub performed at their debut World Championships
  • Customer data analysis and why UWW opted to create its own CRM platform
  • N3XT Sports’ role in assessing UWW’s digital maturity and implementing a digital roadmap

Since adopting mobile and a dedicated video streaming service into its content distribution strategy, the federation witnessed significant engagement growth via its digital assets and social media channels, which in turn is helping the team foster a robust fan/stakeholder database. UWW is now able to customize performance-marketing campaigns based on individual user data and to strengthen subscriber conversion and retention across its digital-product portfolio.

CASE STUDY: Going inside UWW's digital transformation - N3XT SPORTS

More than 1000 Wrestlers in Saudi Arabia's Biggest Competition

By United World Wrestling Press

RIYADH, Saudi Arabia (February 24) -- Saudi Arabia organized its largest wrestling competition to date with more than 1000 wrestlers participating in the 10-day event.

The Saudi Wrestling Federation organized the event from February 8 to 17 with wrestling in Freestyle, Greco-Roman and Women's Wrestling. The age groups included U12, U17, U23 and senior level.

The tournament was also open to government and private clubs which surged the number of wrestlers participating. The clubs included wrestlers from different nationalities. According to the Saudi federation, 1,173 wrestlers participated with 1,034 male and 139 female wrestlers.

Over the 10 days, 1,491 matches were conducted using the official UWW Arena competition management system to ensure professional organization, transparency, and technical accuracy.

"The number of registered wrestlers in the Kingdom has doubled in recent years," Sherif HALAWA, UWW Certified Educator & Head of Sports Performance of the Saudi Wrestling Federation, said. "This development has already produced historic achievements, including Saudi Arabia’s first-ever Asian silver medal at the U20 Asian Championships."

Saudi Arabia

Saudi Arabia, which termed the event as National Championships, has made steady success recently. It has also managed to grow wrestling at grassroots, women’s participation, referee development, and high-performance pathways.

"The technical level of Saudi wrestlers has improved significantly in recent years," Yusup ABDULSALAMOV, Senior Manager of High Performance at the Saudi Olympic Training Center, said. "There are promising talents capable of achieving strong international results in the near future. Saudi wrestling is clearly on the right path."