#DigitalTransformation

Going inside United World Wrestling's digital transformation

Thursday, November 10, 2022 - 15:42 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (November 10) --- Going inside United World Wrestling’s (UWW) digital transformation and innovation journey, this case study takes a closer look at the numbers behind wrestling’s first year of mobile and data adoption, including:

  • A step-by-step guide to UWW’s digital transformation and innovation journey
  • How UWW’s mobile app and video hub performed at their debut World Championships
  • Customer data analysis and why UWW opted to create its own CRM platform
  • N3XT Sports’ role in assessing UWW’s digital maturity and implementing a digital roadmap

Since adopting mobile and a dedicated video streaming service into its content distribution strategy, the federation witnessed significant engagement growth via its digital assets and social media channels, which in turn is helping the team foster a robust fan/stakeholder database. UWW is now able to customize performance-marketing campaigns based on individual user data and to strengthen subscriber conversion and retention across its digital-product portfolio.

CASE STUDY: Going inside UWW's digital transformation - N3XT SPORTS

#WrestleZagreb

Two world champs highlight World Championships presser in Zagreb

Thursday, September 11, 2025 - 21:57 By United World Wrestling Press

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ZAGREB, Croatia (September 11) -- The opening press conference of the 2025 World Championships will be highlighted by two world champions, including two Olympic champions, on September 12.

Akhmed TAZHUDINOV (BRN), Amir Hossein ZARE (IRI), Wyatt HENDRICKSON (USA) and Ivan HUKLEK (CRO), Croatia's Tokyo Olympian attend the press conference, scheduled to be held at 15:00 hours local time in Zagreb on Friday.

United World Wrestling President Nenad LALOVIC and Croatian Wrestling Federation President Vladimir BREGOVIC will also be present at the press conference which will be held a day before the start of the World Championships.

Tazhudinov won the world gold in 2023 at 97kg. He followed that up by winning the gold medal at the Paris Olympics, becoming Bahrain's first-ever Olympic champion in wrestling.

Zare is a two-time world champion, winning gold medal in 2021 and 2023. He also has two medals at the Olympics -- bronze in Tokyo and silver in Paris.

The press conference will be held:

Date: September 12, 2025

Venue: Westin Hotel, Zagreb

All media members must collect their accreditation following the opening press conference. Your presence is highly appreciated and we look forward to welcoming you.

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