#DigitalTransformation

Going inside United World Wrestling's digital transformation

Thursday, November 10, 2022 - 15:42 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (November 10) --- Going inside United World Wrestling’s (UWW) digital transformation and innovation journey, this case study takes a closer look at the numbers behind wrestling’s first year of mobile and data adoption, including:

  • A step-by-step guide to UWW’s digital transformation and innovation journey
  • How UWW’s mobile app and video hub performed at their debut World Championships
  • Customer data analysis and why UWW opted to create its own CRM platform
  • N3XT Sports’ role in assessing UWW’s digital maturity and implementing a digital roadmap

Since adopting mobile and a dedicated video streaming service into its content distribution strategy, the federation witnessed significant engagement growth via its digital assets and social media channels, which in turn is helping the team foster a robust fan/stakeholder database. UWW is now able to customize performance-marketing campaigns based on individual user data and to strengthen subscriber conversion and retention across its digital-product portfolio.

CASE STUDY: Going inside UWW's digital transformation - N3XT SPORTS

#WrestleZagreb, #development

Enhance Zagreb experience: Conferences, workshops, fan zones

Wednesday, September 3, 2025 - 12:25 By United World Wrestling Press

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ZAGREB, Croatia (September 3) -- The World Championships in Zagreb will be another milestone for United World Wrestling and its promote wrestling.

From assistance to first-ever world conference, UWW is set to host numerous activities before and during the World Championships that enhance the experience of wrestlers, coaches, fans and other stakeholders.

As many 114 athletes and coaches from 41 countries will receive financial assistance from UWW's Technical Assistance Program for the World Championships. They will receive financial support to participate in the tournament for their respective nations. 

Continuing it's Elite Female Coaches Scholarships, UWW has awarded it to five coaches for the World Championships. Four-time Olympic champion Kaori ICHO (JPN) and Africa's first Olympic medalist in Women's Wrestling Marwa AMRI (TUN) will be two of the beneficiaries of this scholarships.

During the World Championships, UWW will host its first-ever World Conference, from September 17-19. The three-day event will bring together leaders from national federations and various commissions to discuss the future of wrestling. Key topics include athlete career transitions, anti-doping, sports nutrition, and the advancement of women's wrestling.

A workshop for the National Federations is also scheduled to be held on September 19 during the World Conference.

The Scientific Symposium will also held during September 17-19 to discuss scientific wrestling, weight management, data analysis among other topics.

The World Championships will also witness the UWW Athletes' Commission Elections. These will be held throughout the World Championships, September 13-21, with participating wrestlers able to vote for the nominees.

For the wrestlers, the Croatian Wrestling Federation, with the support of UWW will organize an acclimatization camp from September 5 to 16 in Porec, organized by the Croatian NF and financially supported by UWW.

During the acclimatization camp, an education booth will be set up by the Integrational Testing Agency (ITA), on September 8 and 9. The booth is set up to educate wrestlers, coaches and mangers about anti-doping programs.
 
The Zagreb Arena will have fan zones with activities as well throughout the September 13-21 World Championships.