#kaspeuro2018

Lalovic Visits Kapiisk, Home of the 2018 Euro C'Ships

Monday, March 5, 2018 - 15:19 By Artyom Pozdeyev

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KAPIISK, Russia (March 3) – United World Wrestling president Nenad LALOVIC has examined the readiness of Kaspiisk City as it prepares to host the 2018 Senior European Championships from April 30th to May 6th.

The visit started from a wreath laying ceremony to the monument of five-time world champion, Ali Aliev and an inspection of the Sport Palace bearing his name. 

“An Ali Aliev statue is also on display in the UWW headquarters and respect for the wrestling traditions of Dagestan was one of the factors to choose Kaspiisk City as the place to organization of European Championships,” said United World Wrestling president Nenad Lalovic. “The Palace of Sport meets all requirements and it is ready already to host the tournament. There are are also and plans to create a fun zone with a big screen.”

Lalovic also visited hotels, reviewed transport logistics and looked through an assortment of regulatory issues.

“The main outcome of the visit to Dagestan is confidence that the European Championships will be organized on a high level. I am under the impression that all Republic is involved in the preparation,” said Vladimir Vasiliev, head of Dagestan's Organizing Committee on organization of European Championships.  

“Wrestling is the pride of Dagestan. As the story goes there is no such place in the world where one can find so many broken ears on one square meter.  Me are thankful for the confidence and we’ll definitely meet the expectations given by the United World Wrestling,” said Vsilev.

The inspection visit was also attended by Mr. Tzeno Tzenov, UWW-Europe President, Mr. Mikhail Mamiashvili, Wrestling Federation of Russia President, UWW Vice-President and Mr. Georgy Bryusov, UWW-Europe Executive Committee member. 

The decision to organize the European Championships in Kaspiisk City was taken at the UWW Bureau meeting during the World Championships in Paris in August 2017. The championships will be the largest event ever hosted in Dagestan, with the most recent Russian tournaments being the 2010 World Championships and 2006 European Championships held in Moscow.

#UnitedWorldWrestling

Paris Olympics: Wrestling breaks new barriers, expands reach across continents

Thursday, August 22, 2024 - 14:05 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.