#DigitalTransformation

‘Now is the right time to do this’: Delivering wrestling’s first digital World Championships

Saturday, September 3, 2022 - 12:50 By United World Wrestling Press

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COSIER-VEVEY (August 30) --- Our decision to undergo a digital transformation at United World Wrestling (UWW) can be dated back to as early as 2014 – a year after the federation was reinstated into the Olympic Program. As is the nature of digitalization and the importance of getting the timing and product launch just right, we’ve now entered year one of a new digital era at UWW following the launch of our very own mobile app, organic video hub, and customer relationship management (CRM) tool, in time for the Wrestling World Championships (10th to 18th September). 

The vision to revolutionize the sport was first tabled by our president Nenad Lalovic, who, since taking up the presidency in May 2013, has advocated change to the makeup of international wrestling and how we look to engage new fans and stakeholders. By putting digital transformation at the heart of our modernization, we are in the midst of the biggest transition our sport will experience in modern times and will certainly enhance the offering we provide to our fanbase, to our athletes, and to our national federations.

Now is the right time to do this. Why? There are many industries that have already gone through this process and is something we are seeing more across the sports industry. This is not something that can wait another five years before we look to instigate change. By then, it might be too late. As the Olympic Movement attracts new audiences, we have to stay ahead and modernize with the industry, in order to set new goals, and not to shy away from doing things differently.

The pandemic shone a light on the challenges that we faced as an international federation and some of the changes we needed to make. For example, we implemented distance-learning and webinars that brought our community closer together during trying times. This at large is how we plan to continue – to provide digital solutions, not only as a digital transformation “check-box”, but to help our national federations grow and bring about positive change to the sport of wrestling.

The exciting thing about digitalization is that it offers infinite possibilities. We can certainly provide a broader offering for our audience, but for our sponsors, national federations, and the grassroots of our sport, too. There are many different tools that will allow us to move forward and offer new opportunities to stakeholders. Digital transformation expands our ability to adapt to new trends and to leverage customer data that will influence how we distribute content. 

UWW IS EXPANDING ITS DIGITAL FOOTPRINT

With the proliferation of D2C technologies, our fans have naturally spread across so many different platforms. In the past, we didn’t pay too much attention to what the individual consumer wanted. So, without a digital portfolio, we have been unable, until now, to stay connected with our growing fanbase. 

This observation has formed the basis for UWW’s  digital transformation and is already reaping rewards. Our investment strategy covers three key areas – mobile, video, and data capture – all of which are designed to bridge the relationship with our core and newcomer fans and the sport of wrestling. 

Without the means for a direct relationship with our audience, UWW has until recently been unable to engage fans retrospectively, nor have we been able to build their connection with our sport at a level of engagement we hope to achieve via our new mobile application and the video hub. By expanding our digital footprint, and taking ownership of customer data these platforms will collate, we can explore more easily our relationship with our audience via the CRM and tailor the D2C experience to the individual fan.

Before the launch of our latest products, in the past year, we have seen increased engagement from the followers of our sport. In the year leading to the 2022 World Championships, UWW social channels grew by 21 percent to more than 2.25 million followers, according to research carried out by Redtorch, including 78,500 new followers between April and June of this year. Going forward, by taking this direct-to-consumer (D2C) approach, we will be able to build audience engagement ahead of our flagship events, establish trust during the championships, and continue to build loyalty among our growing fan base.

The way we’re trying to operate today – not only as a service, but also as a video content provider – is to communicate directly with people, and extends to our partners, too. As well as serving fans who watch wrestling from their homes, our digital approach also enables us to provide more dynamic packages for sponsors, more content for broadcasters, and therefore richer, more entertaining, video content tailored for our audiences. 

This is UWW bringing that vision we laid out over the past decade to fruition. By improving the experience, we will provide a more consolidated, one-stop shop capable of delivering everything a passionate wrestling fan is going to be pleased with. Going forward, this will help us to engage new fans based on their interactions with our digital products and customize their experience from the moment they begin watching the sport and one that builds a rapport between UWW and its audience. This will serve us well for many years to come.

DIGITAL TRANSFORMATION REQUIRES EXPERT SUPPORT

Before we began our digital transformation, we set out a roadmap to ensure that our end-goal was clear. In year one, we’re focusing on our mobile app, video hub, and the CRM. But that’s just the beginning of the journey. By moving our operations to the cloud, it will allow us to scale our production without upsetting the quality for our subscribers. 

We want to attract larger audiences. Whereas, in the past, we haven’t been equipped to meet greater demand from the wrestling community, our digital transformation will unite our athletes, coaches, and stakeholders into an efficient, paperless ecosystem, whereby our national federations will be able to communicate ideas and solutions via a centralized home for wrestling. 

While exciting from the outside, I must be honest about our journey so far and the value we’ve drawn from external consultation. Digital transformation is certainly not something that organizations can take on alone. There needs to be resources in place and experts you can work with to set the right structure and roadmap in place to deliver on our transformation targets. 

In order to achieve our goals, we have been working alongside N3XT Sports since last year, and the team continues to provide the soundboard for building new ideas for digitalization and to identify the challenges and opportunities it will present us in the future. The entire working group at N3XT Sports – from the consultants, to the project manager to the designers and engineers – provide expert advice and know-how when it comes to understanding the long-term journey for digital transformation. 

From the moment we put ideas down in writing, through to the execution and delivery of our new digital portfolio, the entire working group has demonstrated the basis of change-management inside an international federation like ours. It’s important for a whole organization – and not only a handful of departments – to contribute to the project. In return, this helps align our vision as the global governing body with the realities of our regional partners, coaches, and athletes.

In doing so, we have learnt that digital transformation is a long-term commitment. Having taken the first and most important step on our journey, N3XT Sports and our strategists continue to envision how the decisions we make today will impact and open up new opportunities for the sport of wrestling in the future. This level of detail is vital if we want our digital transformation to be a success in the decades to come. We are very excited to be on this journey and look forward to inviting you to join us.

#JapanWrestling

Incoming OSU prospect Sakamoto wins 1st All-Japan title

Sunday, December 22, 2024 - 14:13 By Ken Marantz

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Rin SAKAMOTO works to turn Daito KATSUME after scoring the lone takedown of the freestyle 57kg final. (Photo: Takeo YABUKI / JWF)

TOKYO (December 22) -- Aside from occasional moves that are ineffective in freestyle, Rin SAKAMOTO was able to make enough of a transition back from American folkstyle to capture his first senior national title in his homeland.

Sakamoto, who has taken the rare path among Japanese wrestlers of heading overseas for college, defeated Daito KATSUME 4-0 in the freestyle 57kg final at the Emperor's Cup All-Japan Championships on Sunday in Tokyo.

"I've been practicing in America up to now and only doing folkstyle," Sakamoto said. "It was tough adjusting back to freestyle. I couldn't do my wrestling, so I'm not very satisfied."

The final day of the four-day tournament, which is serving as the first of two domestic qualifiers for next year's World Championships, also saw world 55kg champion Moe KIYOOKA make an early move down to the Olympic weight of 53kg, where she picked up a third straight title.

Rin SAKAMOTORin SAKAMOTO became the first U.S.-based wrestler to win an All-Japan title since 1995 with a victory at freestyle 57kg. (Photo: Takeo YABUKI / JWF)

The 19-year-old Sakamoto, a two-time Inter-High champion at Tokyo's Jiyugaoka Gakuen High School, has been training for the past fourth months at U.S. powerhouse Oklahoma State University, where next month he will officially enroll and be eligible to compete in matches for the Cowboys, who are now coached by former Olympic champion David Taylor.

Sakamoto is hoping to follow in the footsteps of legendary two-time Olympic champion Yojiro UETAKE, who won three NCAA titles from 1964-66 at Oklahoma State. More recently, Sanshiro ABE won an NCAA title at Penn State in 1996, and was the last U.S.-based wrestler to win the All-Japan, in 1995.

"I think it fits my style of wrestling," Sakamoto said of American folkstyle, which puts more emphasis on control, particularly in its version of par terre or when exposing the opponent's back. "I've always liked the American style. If I make the adjustment, either style is alright for me."

The first sign of difference between the two styles came when Sakamoto stepped onto the mat wearing a headgear, an extremely rare sight in Japan. He explained that at OSU, "we have to wear a headgear all of the time, even in practice. So it's not to get me used to wearing one, but because I'm already used to it."

In his opening match, which he went on to win 15-6, he had been taken down and, instead of just lying flat and resisting being turned, he got up to his knees and grabbed the opponent's wrist -- in folkstyle, the wrestler on bottom must try to escape or reverse.

The referee on Sunday was having none of it, commanding he release the wrist. "I kept getting warned," he said. "I have to work harder to make the change."

He also twice used a counter lift in defending a takedown that put him to his own back, which gave his opponent 2 points before getting 2 for himself. In folkstyle, there would have been no points for his own exposure.

But takedowns and sprawling are pretty much universal, and his cat-like reflexes and natural speed carried him into the semifinals, where he forged out a 10-4 win over two-time Asian bronze medalist Rikuto ARAI.

The final against Katsume, who was hampered by a left knee injury that had him hobbling onto and off the mat, lacked the flamboyance of the first two matches, with Sakamoto limited to an activity point and a stepout in the first period, and a defensive takedown in the second.

"I left too much in the tank and did not dictate the match," Sakamoto lamented. "It became a really boring match."

The two were already acquainted, having split two matches while in high school. Katsume, now a sophomore at Yamanashi Gakuin University, beat Sakamoto 8-0 in the semifinals of the 2021 Inter-High championship, but a year later, Sakamoto gained revenge with a 6-2 victory in the final.

Sakamoto said he will return to the U.S. on January 11, two days before the new OSU semester starts in Stillwater, Oklahoma. From then, it will be full-time folkstyle in a wrestling room where he will face stiff competition to make the lineup at 125 pounds (56.7 kilograms).

"There are quite a few in the lighter weights, and I feel like I'm having to catch up in folkstyle," Sakamoto said. "I'm aiming for [the] Los Angeles [Olympics], but for the next two years, I'll focus on freestyle. One goal is to become a NCAA champion."

Sakamoto will, however, return to Japan in the spring for the Meiji Cup All-Japan Championships, the second of the two qualifiers for the World Championships. To help him make the adjustment back to freestyle, he will likely enter the JOC Junior Olympic Cup in April, an U20 tournament in which he placed third this year.

Sakamoto is not the only member of his family with an adventurous streak. Older sister Yu, the world U23 champion at 53kg, is currently a member of the Northern Michigan University team.

Moe KIYOOKA (JPN)Moe KIYOOKA defends against a takedown attempt in the women's 53kg final against Saki YUMIYA. (Photo: Takeo YABUKI / JWF)

Kiyooka gets early start in filling 53kg hole

Four years out from the Los Angeles Olympics, Japanese star and Paris Olympic champion Akari FUJINAMI made a not-so-unexpected announcement that she was moving up to 57kg, starting a scramble to fill the hole at 53kg that she left behind.

Perhaps no one was more affected by the news than Kiyooka, who took no time in staking her claim when she rolled to a 9-0 victory in the 53kg final over Saki YUMIYA on Sunday.

Kiyooka, the younger sister of Paris freestyle 65kg gold medalist Kotaro KIYOOKA, had won the All-Japan title at 55kg the past two years, and mulled over whether it was too early to begin the quest to make Los Angeles at 53kg.

"I considered entering at 55kg right up to the last moment," Kiyooka said. "But consulting with my coach, we decided that because I had won the gold at the World Championships at 55kg, I needed to start thinking about things related to the next Olympics, like cutting weight. It's important to become accustomed to doing that. So I set the goal of winning the title at 53kg here."

She knows she will have plenty of competition ahead, notwithstanding speculation that Tokyo Olympic gold medalist Yui SUSAKI might move up from 50kg to 53kg.

"Including the opponents here, there will be even more strong wrestlers," Kiyooka said. "I need to train to get better so I can be confident when I face them and come out on top."

Kiyooka never has to look far for motivation to seek Olympic glory. She was in Paris as a training partner for Ikuei University teammate Tsugumi SAKURAI, who went on to win the 57kg gold.

"I was glad I could help, but there was also the pain of not being in the Olympics," she said. "But seeing people so close to me succeed has shown me that it's not impossible, which has given me strong motivation."

One shortcoming of her wrestling that she addressed on Sunday was her tendency to be a slow starter. She came firing out in her opening match, winning 10-0.

"As I always say, I never move well in the first match," Kiyooka said. "To overcome that, I concentrated on the opening match. As the matches continued, I got used to it and the final was my most solid match of the day."

In the final, Kiyooka scored two takedowns in each period in outclassing Yumiya, a world U20 bronze medalist this year.

Sara NATAMI (JPN)Sara NATAMI became a three-time national champion by winning the women's 57kg title, her first at an Olympic weight. (Photo: Takeo YABUKI / JWF)

Natami catches up to younger sister with 57kg title

Sara NATAMI has quite a sibling rivalry going on, and Sunday she finally caught up to younger sister Ruka when it comes to competing in an Olympic weight class.

Natami, the 2023 world U23 champion, dominated Ichika ARAI 10-2 in the 57kg final to add to two previous All-Japan titles at 59kg.

"At the Meiji Cup [last June], my younger sister won this weight class," said Natami, who had to skip that tournament due to a knee injury. "I was determined to win the next one and that led to this win.

"I had never won [a national title] at an Olympic weight. My sister beat me to it, and that was frustrating. That was the feeling as I prepared for this."

Natami said the two, an alumni and current student at Shigakkan University, respectively, sometimes practice together, "but it ends up becoming a fight."

Natami's biggest win, however, came in the semifinals, when she stuck two-time reigning champion Sae NANJO for a fall that marked her first-ever victory over her fellow Shigakkan alum and avenged a loss in the same round last year.

"We've faced each other since elementary school and I had never beaten her," Natami said. "Beating Sae was among my goals."

Last year, Natami was leading 5-0 when Nanjo, a two-time world U23 champion, suddenly turned the tide and scored a fall in the final minute.

Kaito INABA (JPN)Kaito INABA celebrates after successfully defending his Greco 60kg title. (Photo: Takeo YABUKI / JWF)

In the other final of the day, Asian silver medalist Kaito INABA successfully defended his Greco 60kg title, scoring a victory by fall with the first scoring move of the final against Yu SHIOTANI.

Shiotani, a world 55kg bronze medalist in 2022, attempted a spinning arm throw that ended with him on his back and Inaba's arm wrapped around his throat. The mat referee was not in a position to see what might be construed as a choke hold and called the fall at 1:24.

Day 4 Results

Freestyle

57kg (24 entries)
GOLD -- Rin SAKAMOTO df. Daito KATSUME, 4-0
BRONZE -- Rikuto ARAI df. Isami TAKATA by TF, 10-0, 1:47
BRONZE -- Kento YUMIYA df. Taketo NINOMIYA, 9-7

Greco-Roman

60kg (14 entries)
GOLD -- Kaito INABA df. Yu SHIOTANI by Fall, 1:24 (3-0)
BRONZE -- Koto GOMI df. Kosei TAKESHITA by TF, 11-1, 4:02
BRONZE -- Keijiro SONE df. Yasuhito MORI, 5-3

Women's Wrestling

53kg (9 entries)
GOLD -- Moe KIYOOKA df. Saki YUMIYA, 9-0
BRONZE -- Haruna MORIKAWA df. Miwa MAGARA, 3-1
BRONZE -- Narumi NAKAMURA df. Mihoko TAKEUCHI, 7-5

57kg (9 entries)
GOLD -- Sara NATAMI df. Ichika ARAI, 10-2
BRONZE -- Ibuki TAMURA df. Iroha FUJIYAMA by Inj. Def., :01
BRONZE -- Sae NANJO df. Miuna KIMURA by Fall, 5:50 (7-4)