#DigitalTransformation

‘Now is the right time to do this’: Delivering wrestling’s first digital World Championships

Saturday, September 3, 2022 - 12:50 By United World Wrestling Press

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COSIER-VEVEY (August 30) --- Our decision to undergo a digital transformation at United World Wrestling (UWW) can be dated back to as early as 2014 – a year after the federation was reinstated into the Olympic Program. As is the nature of digitalization and the importance of getting the timing and product launch just right, we’ve now entered year one of a new digital era at UWW following the launch of our very own mobile app, organic video hub, and customer relationship management (CRM) tool, in time for the Wrestling World Championships (10th to 18th September). 

The vision to revolutionize the sport was first tabled by our president Nenad Lalovic, who, since taking up the presidency in May 2013, has advocated change to the makeup of international wrestling and how we look to engage new fans and stakeholders. By putting digital transformation at the heart of our modernization, we are in the midst of the biggest transition our sport will experience in modern times and will certainly enhance the offering we provide to our fanbase, to our athletes, and to our national federations.

Now is the right time to do this. Why? There are many industries that have already gone through this process and is something we are seeing more across the sports industry. This is not something that can wait another five years before we look to instigate change. By then, it might be too late. As the Olympic Movement attracts new audiences, we have to stay ahead and modernize with the industry, in order to set new goals, and not to shy away from doing things differently.

The pandemic shone a light on the challenges that we faced as an international federation and some of the changes we needed to make. For example, we implemented distance-learning and webinars that brought our community closer together during trying times. This at large is how we plan to continue – to provide digital solutions, not only as a digital transformation “check-box”, but to help our national federations grow and bring about positive change to the sport of wrestling.

The exciting thing about digitalization is that it offers infinite possibilities. We can certainly provide a broader offering for our audience, but for our sponsors, national federations, and the grassroots of our sport, too. There are many different tools that will allow us to move forward and offer new opportunities to stakeholders. Digital transformation expands our ability to adapt to new trends and to leverage customer data that will influence how we distribute content. 

UWW IS EXPANDING ITS DIGITAL FOOTPRINT

With the proliferation of D2C technologies, our fans have naturally spread across so many different platforms. In the past, we didn’t pay too much attention to what the individual consumer wanted. So, without a digital portfolio, we have been unable, until now, to stay connected with our growing fanbase. 

This observation has formed the basis for UWW’s  digital transformation and is already reaping rewards. Our investment strategy covers three key areas – mobile, video, and data capture – all of which are designed to bridge the relationship with our core and newcomer fans and the sport of wrestling. 

Without the means for a direct relationship with our audience, UWW has until recently been unable to engage fans retrospectively, nor have we been able to build their connection with our sport at a level of engagement we hope to achieve via our new mobile application and the video hub. By expanding our digital footprint, and taking ownership of customer data these platforms will collate, we can explore more easily our relationship with our audience via the CRM and tailor the D2C experience to the individual fan.

Before the launch of our latest products, in the past year, we have seen increased engagement from the followers of our sport. In the year leading to the 2022 World Championships, UWW social channels grew by 21 percent to more than 2.25 million followers, according to research carried out by Redtorch, including 78,500 new followers between April and June of this year. Going forward, by taking this direct-to-consumer (D2C) approach, we will be able to build audience engagement ahead of our flagship events, establish trust during the championships, and continue to build loyalty among our growing fan base.

The way we’re trying to operate today – not only as a service, but also as a video content provider – is to communicate directly with people, and extends to our partners, too. As well as serving fans who watch wrestling from their homes, our digital approach also enables us to provide more dynamic packages for sponsors, more content for broadcasters, and therefore richer, more entertaining, video content tailored for our audiences. 

This is UWW bringing that vision we laid out over the past decade to fruition. By improving the experience, we will provide a more consolidated, one-stop shop capable of delivering everything a passionate wrestling fan is going to be pleased with. Going forward, this will help us to engage new fans based on their interactions with our digital products and customize their experience from the moment they begin watching the sport and one that builds a rapport between UWW and its audience. This will serve us well for many years to come.

DIGITAL TRANSFORMATION REQUIRES EXPERT SUPPORT

Before we began our digital transformation, we set out a roadmap to ensure that our end-goal was clear. In year one, we’re focusing on our mobile app, video hub, and the CRM. But that’s just the beginning of the journey. By moving our operations to the cloud, it will allow us to scale our production without upsetting the quality for our subscribers. 

We want to attract larger audiences. Whereas, in the past, we haven’t been equipped to meet greater demand from the wrestling community, our digital transformation will unite our athletes, coaches, and stakeholders into an efficient, paperless ecosystem, whereby our national federations will be able to communicate ideas and solutions via a centralized home for wrestling. 

While exciting from the outside, I must be honest about our journey so far and the value we’ve drawn from external consultation. Digital transformation is certainly not something that organizations can take on alone. There needs to be resources in place and experts you can work with to set the right structure and roadmap in place to deliver on our transformation targets. 

In order to achieve our goals, we have been working alongside N3XT Sports since last year, and the team continues to provide the soundboard for building new ideas for digitalization and to identify the challenges and opportunities it will present us in the future. The entire working group at N3XT Sports – from the consultants, to the project manager to the designers and engineers – provide expert advice and know-how when it comes to understanding the long-term journey for digital transformation. 

From the moment we put ideas down in writing, through to the execution and delivery of our new digital portfolio, the entire working group has demonstrated the basis of change-management inside an international federation like ours. It’s important for a whole organization – and not only a handful of departments – to contribute to the project. In return, this helps align our vision as the global governing body with the realities of our regional partners, coaches, and athletes.

In doing so, we have learnt that digital transformation is a long-term commitment. Having taken the first and most important step on our journey, N3XT Sports and our strategists continue to envision how the decisions we make today will impact and open up new opportunities for the sport of wrestling in the future. This level of detail is vital if we want our digital transformation to be a success in the decades to come. We are very excited to be on this journey and look forward to inviting you to join us.

#WrestleZagreb

Komarov upends Mohamadi to make history, spoil Iran celebrations

Sunday, September 21, 2025 - 20:47 By Ken Marantz

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ZAGREB, Croatia (September 21) -- Olympic silver medalist Alireza MOHAMADI (IRI) was set to put the cherry on top of Iran's dominant performance in Zagreb, but Aleksandr KOMAROV (SRB) had a recipe for disaster.

Komarov pulled off a stunning 4-3 victory in the 87kg final that left Mohamadi inconsolable, while earning himself a unique place in wrestling history as the curtain came down on the World Championships on Sunday with the last three Greco titles decided.

"I’m very happy," Komarov said. "The final was really tough, and I believed I could succeed. In the end I managed it, and I’m very glad about that."

In other finals, teenager Aytjan KHALMAKHANOV (UZB) gave Uzbekistan just its second world Greco title -- more than two decades after the first -- with a victory at 63kg, while Saeid ESMAEILI (IRI) triumphed at 67kg to become the Iran's second Olympic champion in two nights to add the senior world gold.

Iran easily won the team title with 180 points, nearly twice as much as the runner-up, to complete the freestyle-Greco double for the first time. The Asian powerhouse finished with four golds and eight medals overall in Greco. Azerbaijan placed second with 89 points, followed by Uzbekistan with 72. Both nations had one champion.

With his triumph in Zagreb, the Russian-born Komarov became the first male wrestler to complete the "Grand Slam" of world titles -- winning all three age-group titles as well as the senior gold.

Komarov, who began competing for Serbia in 2024, previously won the first of two cadet (U17) titles in 2015, the world junior (U20) in 2017 and 2018, then added the world U23 in 2021.

A handful of women, including Yui SUSAKI (JPN) and Amit ELOR (USA), have achieved the slam. Up to now, three males have come close but had a silver at either the U17 or U20 levels -- Geno PETRIASHVILI (GEO) and Amir Hossein ZARE (IRI) in freestyle and Leri ABULADZE (GEO) in Greco.

"I’ve collected the whole set of medals," said Komarov, who has also completed the Grand Slam on a European level. "My coach, my journey -- everything I did was right. I have success, so I’m very happy. My goal and my dream are the Olympic Games. I think about it. It’s too early to talk about that now, but I hope everything works out."

Even with his past glory, not everything had worked out for Komarov in his run-up to Zagreb. In fact, it was less than spectacular.

Eighth at the Paris Olympics, this year the 26-year-old relinquished the European title he had won in 2024, having to settle for a bronze, and placed fifth at all three Ranking Series events he entered, in Zagreb, Tirana and Budapest.

In fact, it was in Tirana that he clashed with Mohamadi, who handed him a 5-1 defeat in the semifinals en route to the gold.

"It was a very hard road to get here -- it’s been a very difficult year and I lost all the ranking series. I lost at the Europeans," Komarov said. "Of course I had doubts in myself, but I believed I could do it and I succeeded. I’m always mentally ready -- I didn’t change anything, just worked a lot and tried to wrestle without mistakes and give my best."

But Komarov made all the right moves in Zagreb to beat Mohamadi, who reluctantly settled for his second world silver, adding to one at 82kg in 2023.

The difference came down to what each wrestler did from par terre. Mohamadi, who won the Tirana Ranking Series title, could only manage a stepout on a throw
attempt. Komarov, on the other hand, got the traditional roll, which put him up 3-2 in the second period.

The key moment of the match came in the final minute, when Mohamadi pressed forward in a tackle position and had Komarov backpedaling out of the ring.

But the stepout -- nor a potential fleeing point -- was not awarded when it was determined on a lost Iranian challenge that Mohamadi's hands had dropped below Komarov's waist, which made it 4-2.

Mohamadi needed a takedown to win, but could only manage a late stepout. At the final whistle, he dropped to the mat in total despair, and had be propped up as he
walked dejectedly from the main floor.

Meanwhile, Komarov's celebrations took a odd twist when it was discovered there was no Serbian flag for him to hoist for his victory lap. Instead, he circled the mat on the shoulders of his coaches.

"Nobody believed I would win," Komarov said with a smile. "Many Serbians came to support me, but nobody brought a flag."

While Komarov chose to relocate his life to Serbia and has a Serbian wife, his family remains in Russia. His younger brother, Ilya KOMAROV (UWW), won a bronze medal at the U20 World Championships in August.

At 63kg, Khalmakhanov's victory on the senior stage came just over a month after winning the gold at the World U20 Championships in Samokov, Bulgaria.

Khalmakhanov, who also won the senior Asian title in March, looked like a seasoned veteran in the final against Hanjae CHUNG (KOR), dominating in a 6-0
victory.

Khalmakhanov wasn't able to turn in par terre in the first period, but added a stepout to take a 2-0 lead at the break. In the second, he shrugged Chung down for a takedown, then added another stepout while attempting a throw.

The Korean side challenged the original takedown, but it was denied, giving Khalmakanov a 6-0 lead that he defended to the end. 

Perhaps the only person more ecstatic over Khalmakanov's victory was his coach, the indefatigable Rustam ASSAKALOV (UZB), who finally retired at age 40 after the Paris Olympics, having won two world medals but no golds.

Uzbekistan's only previous gold in Greco came in 2001, when Dilshod ARIPOV (UZB) won the 58kg title in Petras, Greece.

Chung was denied in his bid to give Korea its first world Greco gold since his senior teammate and longtime training partner at Kyungsung University, the now-retired Hansu RYU (KOR), won the second of his two world golds in Paris in 2017.

At 67kg, Esmaeili got a stepout to start the match, and that proved the difference in a 2-1 victory over reigning European champion and Paris Olympic bronze medalist Hasrat JAFAROV (AZE).

"With a smart plan, I beat him 2–1 and became the champion of this weight class," said Esmaeili, who won the gold in his senior world debut.

Each wrestler had a chance in par terre, but neither could turn the other, giving Esmaeili his closest victory of the tournament. He had cruised into the final with four consecutive wins by technical superiority.

"Anyone who makes it to the final is obviously a good wrestler, but I didn’t want to take unnecessary risks in the final," Esmaeili said. "We had a clear plan to win, and thank God it worked out -- we came out on top."

Esmaeili has been on quite a run in recent years. He has suffered just one loss since 2021, a 9-7 defeat at the hands of Luis ORTA (CUB) in the semifinals of the Budapest Ranking Series event in June 2024.

His accolades, in addition to the Paris gold, include back-to-back Asian titles in 2024 and 2025. Having already won golds at the world U17 and U20, he needs just the world U23 to complete a "Golden Grand Slam," which includes the Olympics.

His victory came a day after fellow Paris champion Mohammadhadi SARAVI (IRI) won the title at 97kg.

"This was my first time competing in the [senior] world championships," Esmaeili said. "Before this, I had competed in the Olympics, where thankfully I won gold, and here I was able to repeat that Olympic gold to prove myself once again."

Keshtkar tops Emelin for 63kg bronze

In the bronze-medal matches, Asian silver medalist Mohammad KESHTKAR (IRI) stormed out a big lead, then fought fatigue to hold off a late surge from former world champion Sergey EMELIN (UWW) to take his first world medal with a 6-4 victory at 63kg.

Keshtkar used an arm spin for an opening takedown, then added a stepout off a whizzer. Another stepout, combined with an unsuccessful challenge, put him up 5-0 at the break.

After Keshtkar padded his lead with another stepout, Emelin went on the offensive as the Iranian began to run out of gas. A stepout, takedown and fleeing penalty point cut the gap to two points, but the Tokyo Olympic bronze medalist couldn't apply the coup de grace and fell short of a third world medal.

European bronze medalist Vitalie ERIOMENCO (MDA), last year's world U23 champion, was able to complete his comeback to defeat Oleksandr HRUSHYN (UKR) 6-5 for the other 63kg bronze.

Hrushyn, a two-time European medalist, had two stepouts and led 3-0 in the second period when Eriomenco gained a stepout, then was put in par terre. He took full advantage, executing a trap arm roll, then going back the other way to go ahead 6-3.

Hruyshyn scored a takedown with :37 left to pull within one, but Eriomenco conceded nothing the rest of the way to secure the medal.

At 67kg, lanky Slavik GALSTYAN (ARM) fell into a five-point hole early against Razzak BEISHEKEEV (KGZ), but used his elongated limbs to maximum advantage in ground wrestling to rally to a big lead before securing a late fall.

Two-time Asian silver medalist Beishekeev uncorked a 4-point throw from par terre in the first period to lead 5-0, with Galstyan picking up a stepout before the break.

Galstyan started his comeback by shrugging Beishekeev to the mat for a takedown, then getting behind again to tie the score at 5-5, although he still trailed on criteria. But he wrapped his long arms around Beishekeev and scored two exposures to go ahead 9-5.

An arm spin gave him another takedown, then he stopped an attack for another 2. That would have ended the match, but Galstyan put an exhausted Beishekeev on his back for a fall with :18 left.

At 87kg, Asian U23 champion Asan ZHANYSHOV (KGZ) defeated David LOSONCZI (HUN) 4-2 to deny the former world champion a third career world medal.

Zhanyshov stopped a lateral drop attempt in the first period for a 2-point score, then added a passivity point to lead 3-0 at the break.

Losonczi, who took silver medals at three ranking series events this year, had a chance at par terre, but could not turn Zhanyshov. He did manage a stepout to cut the gap, but Zhanyshov shut him down the rest of the way, while a late caution point added to his tally.

Milad ALIRZAEV (UWW) stepped over on a gut wrench attempt by Islam YEVLOYEV (KAZ) and secured a fall to take home the other 87kg bronze.

Alirzaev took a 3-0 lead with an exposure from par terre in the first period. In the second, he was on the bottom when he deftly stuck Yevloyev for the fall in 4:08.

Day 8 Results

Greco-Roman

63kg (26 entries)
GOLD: Aytjan KHALMAKHANOV (UZB) df. Hanjae CHUNG (KOR), 6-0

BRONZE: Mohammad KESHTKAR (IRI) df. Sergey EMELIN (UWW), 6-4
BRONZE: Vitalie ERIOMENCO (MDA) df. Oleksandr HRUSHYN (UKR), 6-5

67kg (34 entries)
GOLD: Saeid ESMAEILI (IRI) df. Hasrat JAFAROV (AZE), 2-1

BRONZE: Daniial AGAEV (UWW) df. Sebastian NAD (SRB), 7-1
BRONZE: Slavik GALSTYAN (ARM) df. Razzak BEISHEKEEV (KGZ) by Fall, 5:42 (15-5)

87kg (30 entries)
GOLD: Aleksandr KOMAROV (SRB) df. Alireza MOHAMADI (IRI), 4-3

BRONZE: Asan ZHANYSHOV (KGZ) df. David LOSONCZI (HUN), 4-2
BRONZE: Milad ALIRZAEV (UWW) df. Islam YEVLOYEV (KAZ) by Fall, 4:08 (5-1)