#DigitalTransformation

‘Now is the right time to do this’: Delivering wrestling’s first digital World Championships

Saturday, September 3, 2022 - 12:50 By United World Wrestling Press

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COSIER-VEVEY (August 30) --- Our decision to undergo a digital transformation at United World Wrestling (UWW) can be dated back to as early as 2014 – a year after the federation was reinstated into the Olympic Program. As is the nature of digitalization and the importance of getting the timing and product launch just right, we’ve now entered year one of a new digital era at UWW following the launch of our very own mobile app, organic video hub, and customer relationship management (CRM) tool, in time for the Wrestling World Championships (10th to 18th September). 

The vision to revolutionize the sport was first tabled by our president Nenad Lalovic, who, since taking up the presidency in May 2013, has advocated change to the makeup of international wrestling and how we look to engage new fans and stakeholders. By putting digital transformation at the heart of our modernization, we are in the midst of the biggest transition our sport will experience in modern times and will certainly enhance the offering we provide to our fanbase, to our athletes, and to our national federations.

Now is the right time to do this. Why? There are many industries that have already gone through this process and is something we are seeing more across the sports industry. This is not something that can wait another five years before we look to instigate change. By then, it might be too late. As the Olympic Movement attracts new audiences, we have to stay ahead and modernize with the industry, in order to set new goals, and not to shy away from doing things differently.

The pandemic shone a light on the challenges that we faced as an international federation and some of the changes we needed to make. For example, we implemented distance-learning and webinars that brought our community closer together during trying times. This at large is how we plan to continue – to provide digital solutions, not only as a digital transformation “check-box”, but to help our national federations grow and bring about positive change to the sport of wrestling.

The exciting thing about digitalization is that it offers infinite possibilities. We can certainly provide a broader offering for our audience, but for our sponsors, national federations, and the grassroots of our sport, too. There are many different tools that will allow us to move forward and offer new opportunities to stakeholders. Digital transformation expands our ability to adapt to new trends and to leverage customer data that will influence how we distribute content. 

UWW IS EXPANDING ITS DIGITAL FOOTPRINT

With the proliferation of D2C technologies, our fans have naturally spread across so many different platforms. In the past, we didn’t pay too much attention to what the individual consumer wanted. So, without a digital portfolio, we have been unable, until now, to stay connected with our growing fanbase. 

This observation has formed the basis for UWW’s  digital transformation and is already reaping rewards. Our investment strategy covers three key areas – mobile, video, and data capture – all of which are designed to bridge the relationship with our core and newcomer fans and the sport of wrestling. 

Without the means for a direct relationship with our audience, UWW has until recently been unable to engage fans retrospectively, nor have we been able to build their connection with our sport at a level of engagement we hope to achieve via our new mobile application and the video hub. By expanding our digital footprint, and taking ownership of customer data these platforms will collate, we can explore more easily our relationship with our audience via the CRM and tailor the D2C experience to the individual fan.

Before the launch of our latest products, in the past year, we have seen increased engagement from the followers of our sport. In the year leading to the 2022 World Championships, UWW social channels grew by 21 percent to more than 2.25 million followers, according to research carried out by Redtorch, including 78,500 new followers between April and June of this year. Going forward, by taking this direct-to-consumer (D2C) approach, we will be able to build audience engagement ahead of our flagship events, establish trust during the championships, and continue to build loyalty among our growing fan base.

The way we’re trying to operate today – not only as a service, but also as a video content provider – is to communicate directly with people, and extends to our partners, too. As well as serving fans who watch wrestling from their homes, our digital approach also enables us to provide more dynamic packages for sponsors, more content for broadcasters, and therefore richer, more entertaining, video content tailored for our audiences. 

This is UWW bringing that vision we laid out over the past decade to fruition. By improving the experience, we will provide a more consolidated, one-stop shop capable of delivering everything a passionate wrestling fan is going to be pleased with. Going forward, this will help us to engage new fans based on their interactions with our digital products and customize their experience from the moment they begin watching the sport and one that builds a rapport between UWW and its audience. This will serve us well for many years to come.

DIGITAL TRANSFORMATION REQUIRES EXPERT SUPPORT

Before we began our digital transformation, we set out a roadmap to ensure that our end-goal was clear. In year one, we’re focusing on our mobile app, video hub, and the CRM. But that’s just the beginning of the journey. By moving our operations to the cloud, it will allow us to scale our production without upsetting the quality for our subscribers. 

We want to attract larger audiences. Whereas, in the past, we haven’t been equipped to meet greater demand from the wrestling community, our digital transformation will unite our athletes, coaches, and stakeholders into an efficient, paperless ecosystem, whereby our national federations will be able to communicate ideas and solutions via a centralized home for wrestling. 

While exciting from the outside, I must be honest about our journey so far and the value we’ve drawn from external consultation. Digital transformation is certainly not something that organizations can take on alone. There needs to be resources in place and experts you can work with to set the right structure and roadmap in place to deliver on our transformation targets. 

In order to achieve our goals, we have been working alongside N3XT Sports since last year, and the team continues to provide the soundboard for building new ideas for digitalization and to identify the challenges and opportunities it will present us in the future. The entire working group at N3XT Sports – from the consultants, to the project manager to the designers and engineers – provide expert advice and know-how when it comes to understanding the long-term journey for digital transformation. 

From the moment we put ideas down in writing, through to the execution and delivery of our new digital portfolio, the entire working group has demonstrated the basis of change-management inside an international federation like ours. It’s important for a whole organization – and not only a handful of departments – to contribute to the project. In return, this helps align our vision as the global governing body with the realities of our regional partners, coaches, and athletes.

In doing so, we have learnt that digital transformation is a long-term commitment. Having taken the first and most important step on our journey, N3XT Sports and our strategists continue to envision how the decisions we make today will impact and open up new opportunities for the sport of wrestling in the future. This level of detail is vital if we want our digital transformation to be a success in the decades to come. We are very excited to be on this journey and look forward to inviting you to join us.

#WrestleAmman

Tanabe outdoes Olympic medalist dad by claiming Asian 65kg gold

Saturday, March 29, 2025 - 21:16 By Ken Marantz

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AMMAN, Jordan (March 29) -- By winning his first senior Asian title, collegian Kaisei TANABE (JPN) did something his father and coach was unable to accomplish. Now his aim to better dad's result at the Olympics.

Tanabe stormed to a one-sided victory in the 65kg final as Japan had two champions crowned on the first day of the freestyle competition at the Asian Championships on Saturday in Amman, Jordan.

Tanabe completed his golden run with a 12-2 victory over Tsogbadrakh TSEVEENSUREN (MGL) to outdo his father Chikara, who was a bronze medalist at the 2004  Athens Olympics but never medaled in two trips to the Asian Championships.

"My older sister is now a coach in China, and my father and mother are watching from home," the 22-year-old Tanabe said. "They give me advice before every match, and I incorporate that. This is a title won by my whole family."

Japan also got a gold from rising star Arash YOSHIDA (JPN), who added the 97kg title to the one he claimed at 92kg in 2023, while three countries split the three other golds at stake.

Asian Games silver medalist Chongsong HAN (PRK) won at 57kg, Ernazar AKMATALIEV (KGZ) took the 70kg title with his third come-from-behind victory in four matches, and teenager Mahdi YOUSEFI (IRI) put on a performance well behind his years to capture the 79kg gold.

Kaisei TANABE (JPN)Kaisei TANABE (JPN) hits a throw against Tsogbadrakh TSEVEENSUREN (MGL) in the 65kg final. (Photo: United World Wrestling / Kadir Caliskan)

Tanabe, who lost in the first round last year at 61kg, showed the great strides he has made since then by sweeping through a tough field, culminating with a decisive victory over Tseveensuren, a world bronze medalist last year at 61kg.

"From the first match, I faced strong opponents, but I thought to myself, I face even stronger rivals back home in Japan," Tanabe said. "So I just did what I had to do in each and every match."

It was Tseveensuren who struck first, using a barrel roll for a 2-point takedown. But Tanabe shook off his early nerves and got down to business, scoring a 4-point takedown by getting behind Tseveensuren in the standing position and using a throw to bring him backward to the mat.

In the second period, Tanabe showed he has power to go with his speed when he shut down a headlock roll attempt for a 2-point exposure, also gaining a 2-point penalty when the Mongolian fled over the edge while his back is to the mat. A counter takedown and gut wrench then ended the match with 26 seconds to spare.

"In the final, I was nervous and gave up points first," Tanabe said. "But then the match went my way and I was able to dictate the flow."

In December, Tanabe earned his ticket to Amman by winning the national title in the absence of Paris Olympic champion and former Nippon Sports Science University teammate Kotaro KIYOOKA (JPN), who has yet to return to competition. (Tanabe also finished second in Greco-Roman at 67kg.)

With an Asian championship providing a boost of confidence, he now aims to remain the top dog in a weight class in which Japan has had the two most recent Olympic gold medalists.

"Japan is really strong in the 65kg weight class," Tanabe said. "I want to hone the weapons that only I possess and take on all of the top rivals."

At 97kg, Yoshida won a battle of young stars in the final of a weight class that saw world and Olympic champion Akhmed TAZHUDINOV (BRN) withdraw at the last minute after not recovering sufficiently from a shoulder injury.

Yoshida was largely untroubled in defeating 2023 world 92kg champion Rizabek AITMUKHAN (KAZ) 7-1, chalking up four stepouts and keeping his taller opponent at arm's length throughout the match.

The 21-year-old Yoshida got three of the stepouts in the first period, then added a fourth early in the second. He then received an activity point and got behind for a takedown before the 20-year-old Aitmukhan, who had to settle for a silver medal for the third straight year, picked up a consolation stepout.

"Tazhudinov didn't compete which made it a little easier, but it's still important that I practice even harder," Yoshida said.

Yoshida, whose father is Iranian and runs the kids wrestling club in Japan where he and his siblings started the sport, has emerged as Japan's biggest hope for its first Olympic success in the heavy weights since Akira OTA (JPN) won Olympic silvers at 90kg in 1984 and 1988.

"Japan is very strong in the light weights, and I don't think we're close to that level in the heavy weights," Yoshida said. "But we'll work hard to try to get to that level."

Yoshida came into Amman riding a victory at the Tirana Ranking Series event in February, where he turned heads with a stunning 5-5 victory in the semifinals over former Olympic champion Kyle SNYDER (USA).

He had termed that victory "lucky," but gave himself more credit for his triumph in Amman. "It was not so much lucky, more that I think I just put out everything that I had this tournament," Yoshida said.

Chongsong HAN (PRK)Chongsong HAN (PRK) won the 57kg gold medal with an 8-1 victory over Milad VALIZADEH (IRI). (Photo: United World Wrestling / Kadir Caliskan)

At 57kg, Han, the silver medalist at the 2023 Asian Games who missed out twice in qualifying for the Paris Olympics, completed a strong performance by defeating young Milad VALIZADEH (IRI) 8-1 for the gold.

Han opened the scoring with a nice duck under for a takedown, and the first period ended with him up 2-0. After Valizadeh started the second period with a stepout, Han gained another point when Iran unsuccessfully challenged a slick move by Han, who spun in mid-air to get out of an underhook.

To add insult to injury, Han was awarded a point when Valizadeh continually remained on his knees in defense at the edge to avoid a stepout. With :05 left, Han clinched the gold with a double-leg takedown for 4.

Valizadeh took home the silver in just his third tournament on the senior level.

Nothing was a sure thing when it came to matches involving Akmataliev, who chalked up his third come-from-behind victory when he rallied from a four-point deficit to defeat Viktor RASSADIN (TJK) 5-4 in the 70kg final.

Rassadin, aiming to improve on his silver medal from last year at 74kg, scored two takedowns in the first period to go ahead 4-0.

Akmataliev came to life in the second period, gaining a takedown from a duck under, than going ahead on criteria with a 2-point counter lift.

At the end, Rassadin got hold of an ankle but Akmataliev high-stepped out of it, and an unsuccessful challenge gave Akmataliev his final point.

The victory gave Akmataliev his first gold in four appearances at the Asian Championships and second medal overall following a silver in 2022, the year he also won a world bronze. He also has a world silver from 2021.

Mahdi YOUSEFI (IRI)Mahdi YOUSEFI (IRI) hits a four-point throw against Khidir SAIPUDINOV (BRN) in the 79kg final. (Photo: United World Wrestling / Kadir Caliskan)

The most dominant victory of the finals was turned in by world U23 champion Yousefi, who was never challenged in charging to a 10-0 victory over Khidir SAIPUDINOV (BRN).

Yousefi, who finished second at this year's Zagreb Ranking Series event, received an activity point before scoring a takedown, despite a daring and athletic attempt by Saipudinov to prevent it. With Yousefi holding his leg in the air, Saipudinov executed a back flip, but the Iranian held on and completed the takedown anyway.

In the second period, Yousefi piled on the points with a single-leg takedown, a 2-point tilt and a 2-point exposure off a double-leg attempt to make it 8-0.

A driving double-leg takedown that went over the edge was originally scored 2 points, but was downgraded to 1 on challenge. No matter, it still gave Yousefi his 10th point to end the match at the 5-minute mark.

Iran goes 3 for 3 in bronze-medal matches

The trio of Iranians who didn't make the finals all came back to take home bronze medals. World U23 bronze medalist Abbas EBRAHIMZADEH (IRI) left no doubt in his 65kg match, pulling away in the second period for a 10-0 victory over Umidjon JALOLOV (UZB).

Ahead 1-0 from an activity point in the first period, Ebrahimzadeh got a takedown and a stepout to pad the lead, then after a second takedown, reeled off two trap-arm rolls to end the match in 4:25.

Kwang Jin KIM (PRK) eked out a 2-1 victory over last year's 61kg champion Taiyrbek ZHUMASHBEK UULU (KGZ) in the other 65kg match, which finished without a technical point but with a peculiar ending.

Both wrestlers had received an activity point, with Kim's coming in the second period to give him the advantage on criteria. Zhumashbek Uulu was scrapping in the final seconds for a score and, with the match still in progress, he signaled for his side to push the challenge button, ostensibly to penalize Kim for fleeing. The challenge was thrown out and Kim got the win.

Sina KHALILI (IRI), two years removed from winning the world U17 gold medal at 65kg, captured a 70kg bronze by defeating veteran Tulga TUMUR OCHIR (MGL) by fall after pulling away to a 9-2 lead.

Khalili got an activity clock point, then scored two driving single-leg takedowns to lead 5-0 at the break. After giving up a stepout and fleeing point, Khalili scored a takedown, then stuffed Tumur Ochir's arm throw attempt to secure the fall.

Tumur Ochir had moved up from 65kg, where he was a world bronze medalist in 2021 and took the silver at last year's Asian Championships. He barely missed out on a medal at the Paris Olympics.

In the other 70kg match, Yoshinosuke AOYAGI (JPN), the world and Asian silver medalist last year, added a second Asian bronze to his collection with a solid 8-0 victory over Russian-born Nachyn KUULAR (KAZ), a one-time European medalist.

Aoyagi, who started the year with a victory at the Tirana Ranking Series event, received an activity point in the first period, then got going in the second. He chalked up a single-leg takedown and gut wrench, then countered a takedown attempt for 2 at the edge that was upheld on challenge.

At 97kg, Mohammadmobin AZIMI (IRI), the 2023 world U20 champion at 92kg, spotted Shatlyk HEMELYAYEV (TKM) an early takedown, but then took control and scored three takedowns, including a 4-pointer at the end of the first period, to notch a 9-3 victory.

Hemelyayev, who also finished fifth in 2022 at 125kg, had been aiming to become Turkmenistan's first Asian medalist since 2018.

Awusayiman HABILA (CHN) earned his second career Asian medal at 97kg when he bulled his way to a first-period takedown, then held on after giving up a stepout in the second to defeat Kanybek ABDULKHAIROV (KGZ) 2-1.

Earlier, Rakhat KALZHAN (KAZ) claimed his third medal in three trips to the Asian Championships, and he was made to work for it in an 8-6 victory at 57kg over Husein ALBEHADILALBORS (IRQ), the Arab champion who did himself proud on the continental stage.

Kalzhan led 5-2 at the break and increased the lead with a takedown and stepout to make it 8-2. But Albehadilalbors didn't give up, forcing a stepout, then countering with a roll through on the edge for 2. A stepout with :12 left cut the lead to 2, but Kalzhan held on in the final seconds to add to his bronze from 2023 and silver from 2022.

Munkh Erdene BATKHUYAG (MGL) won the other bronze at 57kg with an opportunistic victory by fall over Rin SAKAMOTO (JPN), the young Japanese champion who has taken the rare route of heading to the United States for university.

After giving up an activity point in the first period, Sakamoto, who wears the headgear of Oklahoma State University, went ahead in the second with a stepout off a single-leg attack.

Batkhuyag responded with a stepout, onto which a fleeing point was tacked on to go ahead 3-1. Sakamoto then made a tactical error. When Batkhuyag got in deep on a single, Sakamoto reached over and tried to roll through. But the Mongolian stopped the move by sitting on his chest and the match ended with a quick call of the fall at 4:39.

At 79kg, Suldkhuu OLONBAYAR (MGL) dropped former world bronze medalist and Asian champion Arsalan BUDAZHAPOV (KGZ) for a 2-point takedown with :20 left to earn a 4-4 victory on last-point criteria and add to his 2023 bronze at 74kg.

Olonbayar opened with a takedown, but the Russian-born Budazhapov came back with a takedown while on the activity clock, and went ahead with a 2-point counter tilt.

In the second period, Olonbayar got behind in standing position and pulled Budazhapov backwards to the mat. Originally scored a 4-point takedown, it was downgraded to 2 on challenge. That kept Budazhapov's hopes alive, but Olobayar held on for the win.

Magomet EVLOEV (TJK) picked up his first major medal in impressive fashion, defeating Daulet YERGESH (KAZ) by fall in the other 79kg match.

After receiving an activity point, Evloev caught Yergesh in a cradle while countering a single-leg attempt, then rolled him over onto his back for the fall.

Photo

Day 5 Results

Freestyle

57kg (15 entries)
GOLD: Chongsong HAN (PRK) df. Milad VALIZADEH (IRI), 8-1

BRONZE: Rakhat KALZHAN (KAZ) df. Husein ALBEHADILALBORS (IRQ), 8-6
BRONZE: Munkh Erdene BATKHUYAG (MGL) df. Rin SAKAMOTO (JPN) by Fall, 4:39 (5-1)

65kg (16 entries)
GOLD: Kaisei TANABE (JPN) df. Tsogbadrakh TSEVEENSUREN (MGL) by TF, 12-2, 5:34

BRONZE: Kwang Jin KIM (PRK) df. Taiyrbek ZHUMASHBEK UULU (KGZ), 2-1
BRONZE: Abbas EBRAHIMZADEH (IRI) df. Umidjon JALOLOV (UZB) by TF, 10-0, 4:25

70kg (13 entries)
GOLD: Ernazar AKMATALIEV (KGZ) df. Viktor RASSADIN (TJK), 5-4

BRONZE: Yoshinosuke AOYAGI (JPN) df. Nachyn KUULAR (KAZ), 8-0
BRONZE: Sina KHALILI (IRI) df. Tulga TUMUR OCHIR (MGL) by Fall, 4:31 (9-2)

79kg (13 entries)
GOLD: Mahdi YOUSEFI (IRI) df. Khidir SAIPUDINOV (BRN) by TF, 10-0, 5:00

BRONZE: Suldkhuu OLONBAYAR (MGL) df. Arsalan BUDAZHAPOV (KGZ), 4-4
BRONZE: Magomet EVLOEV (TJK) df. Daulet YERGESH (KAZ) by Fall, 2:35 (3-0)

97kg (13 entries)
GOLD: Arash YOSHIDA (JPN) df. Rizabek AITMUKHAN (KAZ), 7-1

BRONZE: Mohammadmobin AZIMI (IRI) df. Shatlyk HEMELYAYEV (TKM), 9-3
BRONZE: Awusayiman HABILA (CHN) df. Kanybek ABDULKHAIROV (KGZ), 2-1