#UnitedWorldWrestling

Paris Olympics: Wrestling breaks new barriers, expands reach across continents

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.

#WrestleTirana

Kayaalp's 13: New Golden Standard Set in Europe

By United World Wrestling Press

TIRANA, Albania (April 20) -- On Tuesday evening in Tirana, Riza KAYAALP (TUR) did something that for years existed and was expected to continue to exist only as a hypothetical.

He won his 13th European title in Tirana on Tuesday, beating Darius VITEK (HUN), 7-1, in the 130kg European Championships. 2026 joined 2023, 2022, 2021, 2019, 2018, 2017, 2016, 2015, 2014, 2013, 2012 and 2010.

Riza KAYAALP (TUR)Riza KAYAALP (TUR) turns Darius VITEK (HUN) in the 130kg final. (Photo: United World Wrestling / Kadir Caliskan)

As the referee raised his powerfully sculpted right arm in triumph, Kayaalp raised the ceiling in Greco-Roman. He moved past the legendary Aleksandr KARELIN’s 12 European gold medals, the last of which he had won in 2000. Generations of wrestlers had competed, won and lost, knowing all the while that that number would outlast them. Until Kayaalp finally eclipsed it.

The moment itself wasn’t dramatic in the way history is often expected to be. Just a raised hand, a nod and a lap of honor around the mat with the Turkish flag around his shoulders. That’s been the story of Kayaalp’s career.

Riza KAYAALP (TUR)Riza KAYAALP (TUR) speaks to the media after winning the gold medal at the European Championships. (United World Wrestling / Jake Kirkman)

Born in Yozgat, in central Turkey, Kayaalp would have inherently understood the role of wrestling in Turkish sporting heritage and the place champions of the sport have historically held in the nation. He would have grown up in the shadow of two-time Olympic and eight-time European champion Hamza YERLIKAYA, who defined Turkish wrestling in the 1990s and like everyone else in the sport, under the global shadow of Karelin.

Slowly and methodically Kayaalp would try to match them. His career has been relentless and consistent rather than spectacular. Since his first European gold in 2010, won as a twenty-year old, Kayaalp has claimed titles across two decades. He’s adapted through rule changes, generations of opponents, and brutal physical wear and tear of time itself.

Apart from his European titles, he has five World Championships gold medals, and three Olympic medals -- a bronze in London 2012, silver in Rio 2016, bronze again in Tokyo 2020. Every time a major medal was to be decided over the past decade and a half, Kayaalp would with almost absurd reliability be counted in the mix.

Riza KAYAALP (TUR)Riza KAYAALP (TUR) with Taha AKGUL (TUR) at the medal ceremony in Tirana. (Photo: United World Wrestling / Kadir Caliskan)

For all of Kayaalp’s longevity, his career has always carried the one obvious gap compared to Karelin or Yerlikaya -- no Olympic gold. That absence will still be there. That gap is unlikely to close any time soon. As such the European mark became a milestone within his grasp. Or in the last few years, a milestone just out of grasp.

Indeed, for Kayaalp the title will provide a sense of closure. He had equalled Karelin’s record at the 2023 European championships in Zagreb. Prior to that tournament, he had in an interview with Anadalou Agency spoken of equalling Karelin’s record, breaking it at the 2024 European Championships and finally finishing his career on a high note with a gold at the 2024 Paris Olympics.

But things would not go as planned. At the 2024 European Championships, Kayaalp was pinned in the final by Sergey SEMENOV (UWW) -- only the second final he had ever lost in Europe. A few months later despite qualifying for the Olympics he was unable to compete due to a medication issue linked to treatment for persistent tinnitus. His appeal to the Court of Arbitration for Sport was upheld, clearing the way for his return. He would describe the period as the toughest of his career.

But the ordeal had left him with a new purpose and a desire to exit the stage on his own terms.

“For an athlete with so many titles, this was the worst thing that could happen,” he said. “Because of a simple issue, we faced a huge problem. But I always believed I would overcome it, return to my job and leave the sport on my own terms,” he had told Anadalou Agency at the start of 2026 when he made his return to international competition at the Zagreb Ranking series earlier this year.

“There was fatigue before. In this 18-month period, my desire to work came back stronger. I was already motivated to be champion. Now it is even greater. I feel renewed,” he had said.

While Kayaalp has said he would compete until the 2028 Olympics, he had also spoken of the unfinished business he had had in Europe. “I was so close,” he said. “Fourteen finals, 12 European titles, one more for the record, and then something unwanted happens. But everything is resolved. To bring that record to my country would mean a lot,” he had said then.

He had come close once and fallen short. That could have been the ending -- a near miss against an immortal number. Instead, with his 13th European title, Kayaalp gets to tell his story. He stands alone as the most decorated European wrestler of all time.

Records though exist to be broken. At some point, inevitably, another wrestler will look at Kayaalp's number and decide to chase it. But at least for some time, records exist to define limits. For over a quarter of a century that limit was Karelin’s 12. Now it’s Kayaalp’s 13.