#UnitedWorldWrestling

Paris Olympics: Wrestling breaks new barriers, expands reach across continents

Thursday, August 22, 2024 - 14:05 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.

#WrestleUlaanbaatar

Weights to watch at Ulaanbaatar Open 2025

Tuesday, May 27, 2025 - 10:14 By Vinay Siwach

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ULAANBAATAR, Mongolia (May 27) -- Among all the names entered for the Ulaanbaatar Open Ranking Series, a few will be involved in mini-battles in the tournament which begins Thursday.

After the continental championships had a few interesting match-ups, the Ranking Series always has more contrasting matches with mix of continental styles and bouts that otherwise may not happen at continental or World Championships.

Orkhon PUREVDORJ (MGL)Orkhon PUREVDORJ (MGL) has previously defeated Tserenchimed SUKHEE (MGL). (Photo: United World Wrestling / Amirreza Aliasgari)

At the Ulaanbaatar Open, here are three weight classes that are must-watch:

Women's Wrestling: 62kg [May 31, Saturday]

Current Asian champion, former world champions, former Asian champions and world medalists make up for the six-wrestler bracket at 62kg in Women's Wrestling.

MANISHA (IND), who impressed with a gold-winning performance at the Asian Championships in Amman, will be looking to rake up more Ranking Series points. She has a tough bracket in Ulaanbaatar with former world champions Tserenchimed SUKHEE (MGL) and Orkhon PUREVDORJ (MGL). Mongolia has named a third wrestler in the weight class -- Saruul ERDENEBILEG (MGL).

World U23 silver medalist Alina KASABIEVA (UWW) and 2024 European U23 silver medalist Ekaterina KOSHKINA (UWW) will also be part of the bracket and challenge the Asian wrestlers.

An all-Mongolian clash between Sukhee and Purevdorj will certainly give the local fans an exciting match-up. The winner will have the upper hand when the nation selects its team for the World Championships.

Sukhee has lost to Purevdorj before and finished seventh at the Asian Championships. But she also won a silver medal at 59kg at the World Championships last year.

For Manisha, it will be a big test against big throwing Mongolian wrestlers and Kasabieva, who will look to put behind her fifth-place finish at the European Championships in Bratislava. She has struggled against the Asian style but can use this tournament to improve her skills.

Koshkina did not win a medal at the U23 Europeans this year but Ulaanbaatar will be an important stop in her senior level journey.

Freestyle: 70kg [June 1, Sunday]

A world champion from four years ago is trying to find his way to the top in international wrestling. And his first stop is the Ulaanbaatar Open. Zagir SHAKHIEV (UWW), who won gold at 65kg in 2021 World Championships, hopes to restart his career with the Ranking Series and is entered at 70kg.

Shakhiev won the European Championships as well in 2021 before the Worlds but in 2022, he was pinned by Shamil MAMMEDOV (UWW) in the Yasar Dogu final and Shakhiev never made it to international tournament again.

Despite his talent, Shakhiev won't have it easy in Ulaanbaatar. Asian silver medalist at 70kg Viktor RASSADIN (TJK) is coming to improve his ranking. Rassadin has had a few good wins in past one year including one over Chermen VALIEV (ALB), the Olympic bronze and European champion. He also had the Asian gold in his hands but Ernazar AKMATALIEV (KGZ) scored late to snatch the medal.

The hosts have three wrestlers at this weight class but the most eager to compete against Shakhiev will be Tulga TUMUR OCHIR (MGL). At the 2021 World Championships, Tumur Ochir suffered a 4-4 loss to Shakhiev. The Mongolian contested the scoring but to no avail. He won the bronze medal.

Iran has two wrestlers at this weight class -- Mohammadali AMOUZAD (IRI) and Aliakbar FAZLI (IRI). Amouzad is the twin brother of Olympic silver medalist Rahman. If he can replicate the conditioning and underhook of his brother, Amouzad can well upset a few names.

Enes BASAR (TUR)Enes BASAR (TUR) was at the Paris Olympics at 60kg. (Photo: United World Wrestling / Amirreza Aliasgari)

Greco-Roman: 60kg [May 30, Friday]

Three young stars will be challenging a skillful Olympian at 60kg. Enes BASAR (TUR), who surprised most by qualifying for the Paris Olympics, is at 60kg for the Ulaanbaatar. Basar has a defense that frustrates his opponents and his experience will give him the edge in the Nelson bracket of 60kg.

Former world U17 champion SURAJ (IND), Asian U23 champion Akyl SULAIMANOV (KGZ) and Kurmanbek ZHAPAROV (KGZ) will be the challengers to Basar in the weight class.

Suraj won historic age-group medals for India but has not been able to replicate the same at the senior level though he has been the best nationally for India. The Ranking Series will be a big test for him.

Kyrgyzstan two youngsters will be looking to make a mark in a weight class reserved for Olympic bronze medalist and world champion Zholaman SHARSHENBEKOV (KGZ). Sulaimanov has won age-group medals in Asia but finished fifth at the Asian Championships recently. Zhaparov, an Asian U20 silver medalist, will be returning to international competition after three years.