#UnitedWorldWrestling

Paris Olympics: Wrestling breaks new barriers, expands reach across continents

Thursday, August 22, 2024 - 14:05 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.

#WrestleTirana

European Championships 2026 Women's Wrestling Preview

Thursday, April 16, 2026 - 15:12 By Vinay Siwach

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TIRANA, Albania (April 16) -- Six 2025 champions will look to defend their gold medal in Women's Wrestling at the European Championships starting next week. But the tournament will also see a return of a few veteran stars in Tirana.

Among the returning champions will be Maria PREVOLARAKI (GRE), who ended a 24-year wait for Greece to have European champion in Women's Wrestling, now going for her second title at 53kg.

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Just as is the case globally, there’s no shortage of depth in the 53kg weight class in Europe and a number of wrestlers can upset the Greek wrestler.

Two former champions, Jonna MALMGREN (SWE) and Vanesa KALADZINSKAYA (UWW), are returning to the continental championships for the first time since 2024. The two met in the final at the 2024 edition with the latter winning the gold medal.

Tirana will also mark the return of prodigious talent Mariia YEFREMOVA (UKR), a former U17 world and U20 European champion. She will be among the many Ukrainians favorites to win gold in their respective categories.

Apart from the four, Carla JAUME SOLER (ESP), Gerda TEREK (HUN) and Natalia MALYSHEVA (UWW) are also in contention to finish on the podium.

Anastasiya ALPYEYEVA (UKR)Anastasiya ALPYEYEVA (UKR), right, will look to defend her 76kg title. (Photo: United World Wrestling / Kostadin Andonov)

Strong Ukraine Squad
Ukraine have won the women’s team title in each of the last three editions and are set to defend it, thanks to a strong squad heading to Tirana. Oksana LIVACH (UKR) at 50kg and Anastasiya ALPYEYEVA (UKR) at 76kg will look to repeat as champions while U20 world champion Nadiia SOKOLOVSKA (UKR) will make her senior debut at 72kg.

Mariia VYNNYK (UKR) at 57kg and Solomiia VYNNYK (UKR) at 59kg have good chances to finish on the top of the podium as well.

Livach will be the favorite at 50kg despite the likes of returning silver medalist Evin DEMIRHAN YAVUZ (TUR), U23 European champion Elnura MAMMADOVA (AZE), returning bronze medalist Natallia VARAKINA (UWW) and rising star Svenja JUNGO (SUI).

Alpyeyeva stunned the wrestling world by winning the 76kg gold medal last year by beating Yasemin ADAR (TUR) in the final. While both bronze medalists from 2025, Martina KUENZ (AUT) and Anastasiya ZIMIANKOVA (UWW) are returning, it’s U23 world silver medalist Valeriia TRIFONOVA (UWW) who likely to be the biggest challenger to Alpyeyeva.

Iryna KOLIADENKO (UKR)Iryna KOLIADENKO (UKR) is hoping to return to the top of the podium at the European Championships. (Photo: United World Wrestling / Kostadin Andonov)

Two-time Olympic medalist and former European champion Koliadenko will lead the charge at 65kg. After being denied last year by Irina RINGACI (MDA) in the semifinals, Koliadenko will be looking to bounce back and add to her previous three European gold medals.

While the absence of Ringaci and last year's champion Grace BULLEN (NOR), who has moved to 62kg should make things easier, Koliadenko still has some tricky opponents in Tirana. World silver medalist Alina KASABIEVA (UWW) should be the biggest challenger for Koliadenko.

Greco-trained Sokolovska, who won the U20 world title at 76kg, will be at 72kg replacing European and world champion Alla BELINSKA (UKR) this year. In a stacked weight class, she will be challenged by Olympic medalist and former European champion Buse TOSUN (TUR), who moved down to 68kg last year and finished with a bronze medal. But she is back to 72kg, switching spots with Nesrin BAS (TUR), 2025 silver at 72kg, who is now at 68kg.

U23 European champion Viktoryia RADZKOVA (UWW) will be another tough competitor for Sokolovska along with world medalist Wiktoria CHOLUJ (POL).

Nesrin BAS (TUR)Nesrin BAS (TUR) will present her challenge at 68kg this year. (Photo: United World Wrestling / Kadir Caliskan)

Bas' Golden Chance 
Bas at 68kg will be keen on claiming the top position in European after falling short at the continental and world level last year. She lost finals at 72kg at both the competitions in 2025.

Bas, a three-time U23 world champion, will face returning champion Alina SHAUCHUK (UWW) who recently won the U23 European gold. Shauchuk has been rising quickly through the ranks and she defeated Kateryna ZELENYKH (ROU) in the final last year to stun the Bratislava crowd. 

Shauchuk should be ready for a tougher outing as Bas brings more skill set and Zelenykh will be keen on revenge. Former U23 European champion Manola SKOBELSKA (UKR) will be the dark horse.

Ekaterina VERBINA (UWW)Ekaterina VERBINA (UWW) is the defending champion at 55kg. (Photo: United World Wrestling / Kostadin Andonov)

Verbina Eyes Second Straight Gold
Defending champion Ekaterina VERBINA (UWW), also a world silver medalist, could have had a smooth sailing to the gold medal but the entry of former European champion Andreea ANA (ROU) just added to the challenge of defending the title. While these two go in as favorites, keep an eye out for Tuba DEMIR (TUR) who has the potential to go deep into this bracket as well.

Grace BULLEN (NOR)Grace BULLEN (NOR) is eyeing her fifth European gold medal in Tirana. (Photo: United World Wrestling / Kostadin Andonov)

Bullen Favorite at 62kg
Grace BULLEN (NOR) spent most of 2025, a year after the Olympics, at 65kg in which she also won gold at the European Championships. But the four-time champion is returning to 62kg and will be the favorite at the weight class to win her fifth title to go with her two silver medals.

Bullen defeated Ringaci in a memorable final last year, but she should have less trouble winning gold this year. U23 European champion Amina TANDELOVA (UWW) should be her biggest threat along with former world champion Bilyana DUDOVA (BUL), and former U23 world and European champion Eniko ELEKES (HUN).

Returning silver medalist Johanna LINDBORG (SWE), who has notched up a series of good results recently, will also be looking to return to the final and challenge Bullen.

With defending champion at 57kg Olga KHOROSHAVTSEVA (UWW) giving the European Championships a miss, returning silver medalist Elvira SULEYMAN KAMALOGLU (TUR) has the chance to improve the color of her medal. Among other contenders are returning bronze medalists Zhala ALIYEVA (AZE) and Solomiia VYNYYK (UKR). Former U20 European champion and U20 world silver medalist Felicitas DOMAJEVA (NOR) will also be looking to at least finish on the podium for Norway.

Another returning silver medalist from Turkiye hoping to upgrade her medal is Bediha GUN (TUR), who lost to Anastasiia SIDELNIKOVA (UWW) last year in the final at 59kg.

Sidelnikova’s absence will make things only slightly easier for Gun in Tirana but world silver medalist Mariia VYNNYK (UKR) is expected to pose a serious threat as she chases her first-ever European medal.

Finalists from February’s U23 European Championships, Hiunai HURBANOVA (AZE) and Marta HETMANAVA (UWW) are also entered and it won’t be a shock if the two make the final. Svetlana LIPATOVA (UWW), silver medalist at the Muhamet Malo Ranking Series in February, will be among the contenders as well.