#UnitedWorldWrestling

Paris Olympics: Wrestling breaks new barriers, expands reach across continents

Thursday, August 22, 2024 - 14:05 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.

#WrestleTirana

European Championships 2026 Greco-Roman Preview

Thursday, April 16, 2026 - 09:14 By Vinay Siwach

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TIRANA, Albania (April 15) -- When Aleksandr KARELIN won his 12th European gold in 2000, it seemed like one of the most impregnable records in wrestling. In 2023, Riza KAYAALP (TUR) equaled that accomplishment but his hopes of going past Karelin came to naught after he was pinned in the final at Bucharest in 2024. [Kayaalp’s 12 golds include the 2025 European Games gold medal since no European Championships was held in that year].

Two years later, Kayaalp will take another shot at history when he steps onto the mat in Tirana next week for the European Championships in the 130kg weight class.

DOWNLOAD FULL PREVIEW HERE | European Championships 2026 Schedule | European Championships 2026 Freestyle Preview | European Championships 2026 Women's Wrestling Preview

Kayaalp began this season with a gold medal at the Zagreb Open Ranking Series to set the stage for an epic European comeback. Apart from breaking the record, a win in Tirana will give Kayaalp much-needed confidence as the 36-year-old continues his comeback after missing two years of action.

The field in Tirana includes Muhamet Malo Ranking Series winner and perhaps Kayaalp's biggest threat Marat KAMPAROV (UWW). 2025 European bronze medalists Jello KRAHMER (GER) and Darius VITEK (HUN) are returning with an aim to change the color of their medals.

Among other contenders are former U23 world champion Pavel HLINCHUK (UWW), former U20 world champion Mykhailo VYSHNYVETSKYI (UKR) and Beka KANDELAKI (AZE) who once pinned Kayaalp in Istanbul.

Turkiye will be hoping to win more golds than just Kayaalp's.

Defending champion at 63kg Kerem KAMAL (TUR) will look to find the same form he did in the first half of 2025, winning three gold medals in a span of four months.
 
Trying to stop Kamal from winning a second straight gold medal will be returning silver medalist Karen ASLANYAN (ARM) who fell short in a one-sided final last year. Also in the mix are U23 world champion Ziya BABASHOV (AZE) and world bronze medalist Vitalie ERIOMENCO (MDA). Babashov defeated Eriomenco in the final of the U23 World Championships but both can make a run for gold in Tirana.

Veteran Sergey EMELIN (UWW) enters with hopes of winning his third European gold and first since in 2021.

Malkhas AMOYAN (ARM)Malkhas AMOYAN (ARM) is a four-time European champion. (Photo: United World Wrestling / Kostadin Andonov)

Amoyan's World
There is no Greco-Roman wrestler who can be considered as dominant as Malkhas AMOYAN (ARM) among current wrestlers. The defending champion will land in Tirana in a bid to win his fifth straight European title. He last lost at the European Championships in 2021, dropping his 72kg final.

But since then, Amoyan has been untouched at the continental level. He never looked in trouble during his golden run in 2025 and is unlikely to suffer any upsets this year as well.

Lining up to challenge him are returning silver medalist Ramaz ZOIDZE (GEO) and former champion Robert FRITSCH (HUN). Joining them will be U23 world champion Alexandrin GUTU (MDA), Sergei STEPANOV (UWW) and world bronze medalist Ahmet YILMAZ (TUR).

Hasrat JAFAROV (AZE)Hasrat JAFAROV (AZE) is one of the three defending Greco-Roman champions for Azerbaijan. (Photo: United World Wrestling / Kostadin Andonov)

Azerbaijan's Defending Champs
Azerbaijan is bringing all three of its 2025 champions as it looks to defend the team title. Olympic bronze medalist and world silver Hasrat JAFAROV (AZE) leads the charge at 67kg and is the favorite to win gold.

A possible rematch of last year's final is on the cards as Abu AMAEV (BUL) returns to maintain his 100 percent record of winning a medal at the European Championships. Amaev has two bronze and a silver at the tournament.

Two young stars who can pose a threat are U23 world silver medalist Diego CHKHIKVADZE (GEO) and former U20 world champion Erzu ZAKRIEV (UWW). Chkhikvadze began this year with two silver medals at the Zagreb Open and Muhamet Malo Ranking Series events.

Zakriev made his senior debut at the Muhamet Malo in Tirana and finished with a bronze medal.

Returning at 60kg is Nihat MAMMADLI (AZE) who began this season with a gold medal at the Muhamet Malo Ranking Series. He would like to forget the medalless campaigns at World Championships and Islamic Solidarity Games and regain the form he was at last year's Europeans, winning three out of four bouts via technical superiority.

The only wrestler who troubled Mammadli was Georgij TIBILOV (SRB) who will be returning with the hope of changing his silver to gold this year. Tibilov's defense can be hard to penetrate but he has not been able to stop Mammadli's par terre offense, from where he lost the final last year.

Gurban GURBANOV (AZE) is the third returning champion for Azerbaijan as he looks to defend his 82kg gold medal. Apart from the two technical points he gave up, Gurbanov was unscored upon as he won four bouts to win the gold medal.

He blanked Gela BOLKVADZE (GEO), 4-0, in the semifinals but the Georgian will be keen on avenging that loss. The world silver medalist was not awarded the par terre position in the semifinals last year which could have changed the result of the bout.

Zoltan LEVAI (HUN), silver medalist at 77kg at Zagreb Open, is moving up to 82kg and will be among the medal contenders in Tirana along with Muhamet Malo Ranking Series silver medalist Adlet TIULIUBAEV (UWW).

Return of Novikov, Milov
After missing the entire 2025 season after the European Championships, Olympic champion Semen NOVIKOV (BUL) and European champion Kiril MILOV (BUL) will be back in action in Tirana with an aim to win gold medals at 87kg and 97kg respectively.

Novikov was stunned in the 87kg final last year by David LOSONCZI (HUN) but he will like to make amends and win his second European gold. At the recent Dan Kolov tournament in Bulgaria, Novikov suffered a 7-3 in the semifinal against Yaroslav FILCHAKOV (UKR) who had troubled Novikov at the European Championships last year as well.

Filchakov will be in Tirana to challenge Novikov again along with several other stars including world champion Aleksandr KOMAROV (SRB) who picked up a bronze medal last year. Paris bronze medalist Turpal BISULTANOV (DEN), who skipped the tournament last year, will also be returning to action for the first time this year.

Returning bronze medalist Islam ABBASOV (AZE), former world champion Lasha GOBADZE (GEO), former European champion Istvan TAKACS (HUN) and Alan OSTAEV (UWW) are also in the hunt for medals at this weight class.

Kiril MILOV (BUL)Kiril MILOV (BUL) defeated Artur ALEKSANYAN (ARM) for the first time in his career and went on to win the 97kg gold. (Photo: United World Wrestling / Kostadin Andonov)

For Milov, the path to gold should be much simpler than Novikov. Milov stunned Artur ALEKSANYAN (ARM) last year, handing the Armenian legend his first European loss since 2017, before winning his second European gold medal. In Tirana, he will be joined by the three other medalists from the 2025 edition -- silver medalist Lucas LAZOGIANIS (GER), and bronze medalists Alex SZOKE (HUN) and Kiryl MASKEVICH (UWW).

But Milov's biggest threat will be world silver medalist Artur SARGSIAN (UWW) who suffered a shocking loss to Tyrone STERKENBURG (NED). Sargsian has an explosive offense from par terre and can defend as well as he did during the World Championships, winning four bouts by the score of 1-1 before losing the final.

At 55kg, it can well be the passing of the baton as world champion and returning bronze medalist Vakhtang LOLUA (GEO) takes on defending champion Emin SEFERSHAEV (UWW). These are the only two returning medalists but Lolua is primed to upset Sefershaev.

At 72kg, world silver medalist Ibrahim GHANEM (FRA), who had to share the gold medal with Levente LEVAI (HUN), will be the sole favorite this year. He has one of the most effective defenses in the world.

Among the few challengers will be Krisztian VANCZA (HUN), U20 world champion Gaspar TERTERYAN (ARM) and former U23 European champion Ruslan NURULLAYEV (AZE).