#UnitedWorldWrestling

Paris Olympics: Wrestling breaks new barriers, expands reach across continents

Thursday, August 22, 2024 - 14:05 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.

#WrestleTirana

Berber adds to growing reputation with U23 Euro gold

Thursday, March 13, 2025 - 20:16 By United World Wrestling Press

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TIRANA, Albania (March 13) -- Alperen BERBER (TUR) came jogging on the mat, gave the umpire a high-five and shook hands with his opponent Vladimeri KARCHAIDZE (FRA). Once the niceties were out of the way, he put his mean game face on, completely transforming himself.

As the reigning senior European champion and a world U23 medalist, Berber’s reputation of being a serial winner precedes him. And perhaps that also plays a role in the minds of his opponents. Karchaidze, at times, looked like giving too much respect to his opposite number. And so, when the moment presented itself, he couldn’t show the killer instinct.

Threatening to go off script, after a minute and 27 seconds, Berber – the odds-on favorite to win the 87kg gold medal bout – was put in a par terre position. But the young Frenchman, only in his second year of international wrestling, could not make the most of it as Berber returned to his feet without conceding a point from that position, except for the one penalty point for passivity.

Immediately after restart, he put Karchaidze under pressure. As Karchaidze tried a bear-hug throw, he fell back-first on the mat. Berber reacted fast as he got on top of his opponent and pinned him. In a blink of the eye – 20 seconds in the second period – the 19-year-old pocketed his first U23 European title.

Evgenii BAIDUSOV (UWW)Evgenii BAIDUSOV (UWW) won the gold medal in the 77kg weight class. (Photo: United World Wrestling / Kadir Caliskan)

He wasn’t the only wrestler to win this crown for the first time.

For four years after winning the U20 World Championship gold medal, in 2021, Evgenii BAIDUSOV (UWW) may have been away from action. But on his comeback, he hasn’t shown any signs of rustiness.

The 23-year-old dropped just one point en route to the 77kg final, showing he was the one to beat. And if Aaron BELLSCHEIDT (GER) harbored any hopes of scripting an upset, he was dealt a harsh reality check only 20 seconds into the match.

Starting aggressively, Baidusov got a firm grip on his opponent in the first big move of the gold medal bout and used an underhook throw for a takedown. He gripped Bellscheidt's elbow to turn and race to a 4-0 lead. Bellscheidt challenged for a stepout before the action but it was deemed continuous action and the lost challenge made it 5-0.

It set the tone for the rest of the bout and with 45 seconds still left in the first period, Bellscheidt lost his balance while defending. Baidusov leapt on his opponent’s mistake and closed the tie with a simple takeover, winning by technical superiority.

Mykhailo VYSHNYVETSKYI (UKR)Mykhailo VYSHNYVETSKYI (UKR) won his third U23 European gold medal. (Photo: United World Wrestling / Kadir Caliskan)

At 130kg, Mykhailo VYSHNYVETSKYI (UKR) won his third U23 European Championship gold medal, beating Magomed ALICHUEV (UWW) on technical superiority.

The semifinal against Saba CHILASHVILI (GEO) was the only major hurdle on his way to a dominant gold medal. Vyshnyvetskyi executed a big four-point throw using double-arm locks inside the opening 90 seconds. From that moment onwards, it was always going to be a daunting task for Alichuev. So much so that he did not even get time to regroup.

Within seconds of his first big move, Vyshnyvetskyi launched another locked-arm throw send Alichuev over his head and slamming him on his back for four more points, which settled the gold medal bout in just two minutes and six seconds.

Vitalie ERIOMENCO (MDA)U23 world champion Vitalie ERIOMENCO (MDA) won U23 European gold after silver and two bronzes in previous attempts. (Photo: United World Wrestling / Kadir Caliskan)

For three years, Vitalie ERIOMENCO (MDA) has been striving to step on to the top of the podium at the U23 European Championships. In 2022 and 2023, the 22-year-old won bronze medals. Last year, he upgraded to silver, faltering at the final hurdle but the U23 World Championship title softened that blow.

On Thursday, as he returned to the arena where he won his only international title -- the U23 Worlds last year -- Eriomenco looked like a man on a mission. Having reached the final largely trouble free, the Moldovan wrestler didn’t allow Ziya BABASHOV (AZE) a sniff of the gold in the 63kg final as he won his first-ever U23 European title at fourth attempt.

During the first period, Babashov was put in par terre and Eriomenco managed to get a turn for a 3-0 lead. In the second round, Eriomenco was handed passivity but he defended from par terre position to escape Babashov’s tight grip and emerge unscathed from the position of disadvantage. He controlled the remainder of the bout masterfully to be crowned the champion.

He, thus, avenged his 3-2 loss against Babashov in the final of the U23 Europeans last year.

Alibek AMIROV (UWW)Alibek AMIROV (UWW) celebrates after winning the 55kg final in Tirana. (Photo: United World Wrestling / Kadir Caliskan)

At 55kg, Alibek AMIROV (UWW) ended his gold medal bout via technical superiority at the start of the finals session, beating Koba KARUMIDZE (GEO) 8-0 to win the U23 European title.

Amirov led 2-0 at the break but he scored arm throw for four which stunned Karumidze and Amirov finished the bout with two stepouts and win 8-0.

Historic final day

On the final day of the competition, Ukraine could add more gold medals to its tally when 19-year-old Yehor YAKUSHENKO (UKR) takes on Richard KARELSON (EST) in the 97 kg final. Yakushenko won the U20 World Championships last year and is competing in this age category for the first time. A win for Karelson will make him the first winner from Estonia in Greco at U23 European Championships.

Melkamu FETENE (ISR), too, will be eyeing his first gold medal at U23 Europeans when he faces Dimitri KHACHIDZE (GEO) in the 60kg final. A win for Fetene will make him only second Israel wrestler to win an European Championships title in Greco at any level.

Photo

RESULTS

55kg
GOLD: Alibek AMIROV (UWW) df. Koba KARUMIDZE (GEO), 8-0

BRONZE: Elmir ALIYEV (AZE) df. Filip BARTOSIK (CZE), 8-0
BRONZE: Arayik TOPALYAN (ARM) df. Hanifi SARP (TUR), 10-1

63kg
GOLD: Vitalie ERIOMENCO (MDA) df. Ziya BABASHOV (AZE), 3-1

BRONZE: Alexander VAFAI (SWE) df. Miroslav EMILOV (BUL), 5-2
BRONZE: Romeo BERIDZE (GEO) df. Davit JOTYAN (ARM), 8-2

77kg
GOLD: Evgenii BAIDUSOV (UWW) df. Aaron BELLSCHEIDT (GER), 8-0

BRONZE: Alexandrin GUTU (MDA) df. Karl BAFF (SWE), 5-1
BRONZE: Khasay HASANLI (AZE) df. Michal ZELENKA (CZE), 9-1

87kg
GOLD: Alperen BERBER (TUR) df. Vladimeri KARCHAIDZE (FRA), via fall (3-1)

BRONZE: Vigen NAZARYAN (ARM) df. Hamza SERTCANLI (SWE), via inj. def.
BRONZE: Baskhan SAIDOV (UWW) df. Ivan CHMYR (UKR), 3-1

130kg
GOLD: Mykhailo VYSHNYVETSKYI (UKR) df. Magomed ALICHUEV (UWW), 8-0

BRONZE: Cemal BAKIR (TUR) df. Artur SARKISJAN (CZE), 8-3
BRONZE: Saba CHILASHVILI (GEO) df. Razmik KURDYAN (ARM), 1-1

Semifinals

60kg
GOLD: Melkamu FETENE (ISR) vs. Dimitri KHACHIDZE (GEO)

BRONZE: Dimitri KHACHIDZE (GEO) df. Bohdan HRYSHYN (UKR), 10-0
BRONZE: Melkamu FETENE (ISR) df. Suren AGHAJANYAN (ARM), 7-5

67kg
GOLD: Hleb MAKARANKA (UWW) vs. Anri KHOZREVANIDZE (GEO)

SF 1: Anri KHOZREVANIDZE (GEO) df. Azat SARIYAR (TUR), 6-5
SF 2: Hleb MAKARANKA (UWW) df. Daniial AGAEV (UWW), 5-5

72kg
GOLD: Ruslan NURULLAYEV (AZE) vs. Danil GRIGOREV (UWW)

SF 1: Danil GRIGOREV (UWW) df. Vasile ZABICA (MDA), 8-7
SF 2: Ruslan NURULLAYEV (AZE) df. Oleh KHALILOV (UKR), 4-2

82kg
GOLD: Alexandru SOLOVEI (MDA) vs. Gamzat GADZHIEV (UWW)

SF 1: Gamzat GADZHIEV (UWW) df. Frederik MATHIESEN (DEN), 7-1
SF 2: Alexandru SOLOVEI (MDA) df. Elmin ALIYEV (AZE), 8-0

97kg
GOLD: Yehor YAKUSHENKO (UKR) vs. Richard KARELSON (EST)

SF 1: Richard KARELSON (EST) df. Luka GABISONIA (GEO), 9-0
SF 2: Yehor YAKUSHENKO (UKR) df. Muhittin HELVACI (TUR), 5-2