#UnitedWorldWrestling

Paris Olympics: Wrestling breaks new barriers, expands reach across continents

Thursday, August 22, 2024 - 14:05 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.

#WrestleTirana

WATCH: Shiotani's signature move - Reverse Lift or Tawaragaeshi

Monday, March 3, 2025 - 10:38 By Vinay Siwach

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TIRANA, Albania (March 3) -- Yu SHIOTANI (JPN) has done it many times domestically in Japan. On Sunday, he showed it to international fans.

As soon as he get the par terre position, instead for the typical gut-wrench, Shiotani goes for the reverse lift.

The reverse lift, known as Tawaragaeshi in Japanese, majorly seen in Greco-Roman wrestling when the wrestler on top in par terre jumps to face the grounded wrestler and the locks his hands around the opponents waist to throw him over his own head, or sometimes sideways.

That Aleksandr KARELIN photo in which he is clenching his teeth as he lifts his opponent like a sack. Exactly, a reverse lift.

Shiotani, former Asian champion, has mastered that move. And a reverse lift masterclass was on display on the final day of the Muhamet Malo Ranking Series 2025 in Tirana.

Out of the 53 points he scored on Sunday, Shiotani got 33 points from his signature reverse lift. Match after match, he would try the move and succeed as if the opponents did not how to defend it.

"There's not much to think about during a game like this. I do the Tawaragaeshi as if my body were moving on its own," Shiotani said.

Yu SHIOTANI (JPN)Yu SHIOTANI (JPN) performs a reverse lift during the 60kg semifinal. (Photo: United World Wrestling / Kostandin Andonov)

The Japanese federation Instagram page is full of Shiotani's reverse lift videos. Despite his go-to move, Shiotani is shy to explain his obsession with the move which he performs even when he is in a position to pin or roll his opponent.

"I'm trying to switch things up and try to lift the wrestlers rather than trying to hold him down," Shiotani said. "I'm always practicing so I am able to do it in any situation."

Shiotani doesn't hide it that he is going for the reverse lift. He ideally starts from a chest wrap and quickly moves his grip to waist. If the opponent tries to raise his head to defend, Shiotani scores an exposure, opening more scoring options.

This was the first time Shiotani was wrestling at 60kg in a UWW event, up from 55kg but he said that he always remained in shape for wrestling.

"I always keep in shape," he said. "Ever since moved up the weight class, I've always believed that I could win by building my body, so I'm glad I was able to do that."