#UnitedWorldWrestling

Paris Olympics: Wrestling breaks new barriers, expands reach across continents

Thursday, August 22, 2024 - 14:05 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.

#WrestleTirana

Paris Olympic medalists in Tirana: An overview

Saturday, February 22, 2025 - 14:24 By Vinay Siwach

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TIRANA, Albania (February 22) -- Tirana is quickly becoming a wrestling puller. After the thrilling World Championships in October, the Muhamet Malo Ranking Series will also prove to be a fan-favorite with the depth of field that in taking the mats in Tirana.

Given no further drop outs, 10 Paris Olympic medalists are expected to participate in Tirana including one champion -- Semen NOVIKOV (BUL).

Overall, five medalists are in Freestyle and three in Greco-Roman while two medalists are in Women's Wrestling. Here's a deep dive into the 10 Paris medalists heading to Tirana for the February 26 to March 3 event.

Greco-Roman

Semen NOVIKOV (BUL): Stuck behind Ukraine's legend Zhan BELEBIUK (UKR) at 87kg in Ukraine, Semen NOVIKOV (BUL) switched to Bulgaria. The change of countries brought change of fortunes for Novikov.

A world medal, Olympic qualification and a gold medal in Paris all gave Novikov a just reason to explain his switch. And the run in Paris included wins over David LOSONCIZ (HUN), Turpal BISULTANOV (DEN) and Alireza MOHMADIPIANI (IRI).

Tirana will test Novikov as some of the biggest names at 87kg are wrestling at the Muhamet Malo and the Olympic champion will be up for it.

Alireza MOHAMADIPIANI (IRI)Alireza MOHAMADIPIANI (IRI) won a silver medalist in his debut Olympics. (Photo: United World Wrestling / Amirreza Aliasgari)

Alireza MOHMADIPIANI (IRI): One of the top prospects in Greco-Roman for Iran is Alireza MOHMADIPIANI (IRI). He may have lost the World Championships and Olympic finals but Mohmadipiani should be well settled at 87kg till Los Angeles 2028.

He will get a chance to wrestle Novikov in Tiran, depending on the draw. And a win for Mohmadipiani over Novikov will boost his confidence.

Amin MIRZAZADEH (IRI)Amin MIRZAZADEH (IRI) won a bronze medal at 130kg. (Photo: United World Wrestling / Kostadin Andonov)

Amin MIRZAZADEH (IRI): Sometimes the bracket it out like that. Amin MIRZAZADEH (IRI) was stuck behind Mijain LOPEZ (CUB) and Riza KAYAALP (TUR) in Tokyo at 130kg. He defeated Kayaalp at the World Championships. But in Paris, he ran into Lopez again.

While he lost, Mirzazadeh captured the bronze medal that he missed in Tokyo. With Lopez retired and Kayaalp unclear about future, Mirzazadeh is undoubtedly the best 130kg wrestler. That is if Fardin HEYDAYATI (IRI) doesn't take his spot.

Tirana will be his first test and Heydayati the second when the two meet domestically.

Grace BULLEN (NOR)Grace BULLEN (NOR) won the first wrestling medal at Olympics for Norway. (Photo: United World Wrestling / Amirreza Aliasgari)

Women's Wrestling

Grace BULLEN (NOR): At 62kg, Grace BULLEN (NOR) has finally found her mojo. After struggling to qualify at 57kg, she not only qualified but won a bronze medal at 62kg in Paris. She could have well been in the final but Sakura MOTOKI (JPN) produced the move of the tournament to flip over and pin Bullen. 

Bullen is also the European champion at this weight and will begin her season in Tirana with a lot of expectations. There will be a few challenges but Bullen will be favorite to win this weight class.

Iryna KOLIADENKO (UKR)Iryna KOLIADENKO (UKR) is a two-time Olympic medalist. (Photo: United World Wrestling / Kadir Caliskan)

Iryna KOLIADENKO (UKR): Silver medalist at 62kg in Paris, Iryna KOLIADENKO (UKR) will at 65kg in Tirana. Koliadenko is an underrated wrestler in the world. She has bronze from Tokyo and silver from Paris, a European gold medal and world medals as well. Koliadenko will no doubt be the top wrestlers in Tirana.

In the new Olympic cycle, Koliadenko will take her own time to lean towards 62kg or 68kg as Ukraine's superstar Iryna BONDAR (UKR) is making quick strides. Tirana will give some idea which way Koliadenko leans.

Islam DUDAEV (ALB)Islam DUDAEV (ALB) won a bronze medal at the Paris Olympics. (Photo: United World Wrestling / Kadir Caliskan)

Freestyle

Islam DUDAEV (ALB): Albania's history-maker in Paris is wrestling at home. Dudaev won the first-ever medal for Albania in Olympic history in any sport in a thrilling bronze medal bout against Iszmail MUSZUKAJEV (HUN), pulling off a 13-12 win.

Dudaev had an incredible 2024 in which he also became the European champion at 65kg, qualified for the Paris Games in Istanbul, and etched his name in history.

However, he will have his task cut out in Tirana. Also entered in the field in Olympic silver medalist Rahman AMOUZAD (IRI).

Rahman AMOUZAD (IRI)Rahman AMOUZAD (IRI) is a silver medalist at 65kg from Paris Olympics. (Photo: United World Wrestling / Amirreza Aliasgari)

Rahman AMOUZAD (IRI): Among the many superstars that Iran produces, 65kg had to endure a wait long. Amouzad changed that in 2022 when he won the World Championships. He qualified for the Paris Games from the 2023 World Championships but his run was dismal as he did not win a medal.

But come Paris, Amouzad was in red-hot form. He blanked Dudaev and Muszukajev. The final did not go his way as he lost to Kotaro KIYOOKA (JPN) as his comeback was cut short. Amouzad-Dudaev rematch will be one bout to watch out for.

Chermen VALIEV (ALB)Chermen VALIEV (ALB) won bronze in a tough 74kg bracket in Paris. (Photo: United World Wrestling / Kadir Caliskan)

Chermen VALIEV (ALB): Along with Dudaev, Valiev was the other Olympic medalist for Albania. He too will be wrestling at home at 74kg. Valiev had a remarkable run in Istanbul where he qualified for Paris after a win over Soner DEMIRTAS (TUR).

And Valiev almost had a similar in Paris but a challenge turned his victory to defeat against Razambek JAMALOV (UZB), who went on to win the gold medal and Valiev the bronze. Still, Valiev defeated Mahamedkhabib KADZIMAHAMEDAU (AIN) and Viktor RASSADIN (TJK) en route his bronze.

Valiev, in an interview with UWW last year, told that he is ready to avenge his loss to Jamalov however that opportunity will be later in the year.

Givi MATCHARASHVILI (GEO)Givi MATCHARASHVILI (GEO) won a silver medal in Paris at 97kg. (Photo: United World Wrestling / Kadir Caliskan)

Givi MATCHARASHVILI (GEO): In an excellent at the Paris Olympics, Givi MATCHARASHVILI (GEO) made it to the 97kg final. He ran into Akhmed TAZHUDINOV (BRN) and a failed arm-spin attempt resulted in a pin and Matcharashvili ended up with a silver medal.

The season will begin with Matcharashvili wrestling at 125kg in Tirana but that doesn't mean he will be at 125kg. He wrestled a few times at 125kg last year as well but returned to 97kg. In Tirana, he will face quite a few challenges at the super heavy weight class.

Amir Hossein ZARE (IRI)Amir Hossein ZARE (IRI) returned with a silver medal from the Paris Olympics. (Photo: United World Wrestling / Kadir Caliskan)

Amir Hossein ZARE (IRI): One of the top matches of Paris Olympics was the 125kg in which Amir Hossein ZARE (IRI), who has past wins over Geno PETRIASHVILI (GEO), lost to Petriashvili after getting caught in a gut-wrench. Down 8-0, Zare mounted a comeback but as time ran out, he fell short 10-9.

Zare will be full of motivation to begin his new year with a gold medal. He may not get a hand on Petriashvili soon but Zare must look at the bigger picture of 2028 LA Olympics.