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Paris Olympics: Wrestling breaks new barriers, expands reach across continents

Thursday, August 22, 2024 - 14:05 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.

#WrestleTirana

Interview: Iran Greco-Roman coach Hassan Rangraz

Sunday, February 16, 2025 - 10:38 By Vinay Siwach

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ZAGREB, Croatia (February 14) -- Iran won its first Olympic gold medal in Greco-Roman at the 2012 London Games. Rio 2016 was a blank but Mohammadreza GERAEI (IRI) won at the Tokyo Olympics. Soon, Iran changed the coaching staff and brought in Hassan RANGRAZ to lead the Iran team.

Rangraz enjoyed success at various levels but the 2024 Paris Olympics was one of the best that Iran had. Two gold medals, one silver and one bronze made it the most successful Olympics for Iran.

The 44-year-old soft-spoken former world champ has a different personality while coaching. He rarely takes the role of first coach during the bouts. But he is always animated in the corner, shouting instructions to his wrestlers and sometimes reacting to the referee's decisions.

As the new Olympic cycle for the 2028 Los Angeles Games begins, United World Wrestling caught up with Rangraz at the season opening Zagreb Open Ranking Series. Rangraz explained the success of Iran's Greco-Roman team, training in Tehran, defended the selection process and the fans who have a say on everything in Iran wrestling.

Hassan RANGRAZ (IRI)Iran's national Greco-Roman coach Hassan RANGRAZ during the 2024 Paris Olympics. (Photo: United World Wrestling / Jake Kirkman)

Excerpts:

- How do you see the success of Iran Greco-Roman team at the Paris Olympics?

Rangraz: In my opinion, the result of the Paris Olympics, with four medals, two of them gold, was a remarkable achievement in the history of Greco-Roman wrestling for Iran. This success was primarily due to the six years of planning by the federation, the efforts of former head coaches and previous coaches. I played a very small part in this journey.

- What is it like in the national camp for Iran?

Rangraz: Right after the Olympics, with a very short break, we began our planning. From the Olympics to the 2025 World Championships, we will have 22 training camps, totaling 220 days. We will also be competing for nearly 80 days. Out of the 365 days in a year, our wrestlers will be under direct supervision of the coaching staff for about 300 days. They will follow intense training programs and preparation matches. Even during the remaining 60 days, they will still be monitored indirectly through technical and strength training programs provided by the coaching staff.

- Iran's selection process often comes under scrutiny. Despite that, it keeps producing results. What are you thoughts on the current selection process in Iran?

Rangraz: We have a process and young wrestlers can enter this cycle to compete and prove their worth. The prime examples of this process are Esmaeili and Mohammadi. They shone in domestic and international tournaments, competed with top wrestlers in their weight classes. They performed and won Olympic medals. We are committed to implementing the national team’s selection process and giving talented young wrestlers the opportunity to prove themselves. This way, we can execute the talent identification process in the best possible way.

- What are the responsibilities and challenges as the national coach?

Rangraz: Wrestling is the number one sport in Iran and our national, patriotic, and traditional sport. Wrestling is part of Iran’s culture. Therefore, taking on the technical responsibility as the head coach primarily brings stress, anxiety, and immense pressure. On top of that, you have to be accountable for the results and take responsibility for the team’s performance. In terms of difficulty, I can confidently say that considering the intense scrutiny, being the head coach of the national team is so challenging it’s like working in a mine.

- The fans of Iranian wrestling are always involved. How do you see this and does it affect you in any way?

Rangraz: As I mentioned earlier, 80 million Iranians have a deep love for wrestling. Perhaps that’s why a tournament that may not hold much significance for people from other countries is so important to our people. They follow it closely, they care about it, they rejoice in victories and worry about defeats. This immense passion and support from fans is the greatest strength and asset for wrestling in our country.

- What is the roadmap for the 2028 Los Angeles Olympics?

Rangraz: We believe that the Olympic Games are just around the corner. Four years go by very quickly. To succeed in the Olympics, you need to work hard, but also work smart. You can’t afford to miss a single training session or day. With this mindset and determination and knowing how high and legitimate the expectations are, we continue on our path with great strength, despite all the pressures we feel in every competition.

I believe the future of Iranian wrestling is very bright. Iran is passionate about wrestling. One of my dreams is that, just like in 1998 and 2002, we can once again host the World Wrestling Championships in Iran. The main reason for this is that nowhere else in the world will you find such passionate and numerous fans. These fans are the greatest asset of world wrestling, not just Iranian wrestling, and their expectation is to host a World Championship event.