United World Wrestling together with N3XT Sports begins the digital transformation process

Monday, July 18, 2022 - 11:26 By United World Wrestling Press

COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem.

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: “One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape.

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada.

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#WrestleSamokov

Shkarin, Javadov complete Worlds and Europeans U20 golden double

Friday, August 22, 2025 - 16:31 By Vinay Siwach

SAMOKOV, Bulgaria (August 22) -- Mikhail SHKARIN (UWW) managed to pull off a continental and world double by winning the gold medal at the World U20 Championships on Friday. He won the gold medal at the European U20 Championships in July.

This is the second straight year that Shkarin has done that as he won the world and European U17 last year.

Wrestling Dias SEITKALIYEV (KAZ) in the 82kg final, Shkarin came out with his best defense in par terre to defend his 4-1 lead and win the gold medal.

"Last year I won Worlds and Europeans U17s, now Worlds and Europeans U20s," Shkarin said. "I don’t see anything supernatural in this. Everything is just working out for me."

Shkarin was in top form throughout the tournament with three technical superiority wins in three bouts and it was only in the final that he was test and did not manage to finish his bout before time.

In the semifinals, Shkarin blanked Martik PETROSYAN (ARM) while Seitkaliyev defeated Taizo YOSHIDA (JPN) in the other semifinal. However, Shkarin was hoping to get a rematch against Yoshida who had defeated Shkarin in the 2023 world U17 final.

"The motivation for me at this World Championship was that I really wanted to take revenge on the Japanese wrestler," Shkarin said. "I even told my friends that I could leave this championship upset only if I lost to the Japanese again. Nothing else would upset me as much. But it’s not my fault, it’s his -- he didn’t reach the final."

With the World U20 gold won, Shkarin will look to move to the Olympic weight class -- 87kg -- next year and plan his journey towards winning the Olympic medal in the future.

"Next year I want to move up to the 87 kg weight category," he said. "I’ll start working on my physical shape, try to gain muscle mass, and gradually settle into the 87 kg weight class. I want to try competing at seniors level."

Aykhan JAVADOV (AZE) celebrates after winning the gold medal at 60kg. (Photo: United World Wrestling / Amirreza Aliasgari)

The last time the World U20 Championships were held in Bulgaria, Azerbaijan won crowned three champions in Greco-Roman. However, at the next two editions, the country failed to win gold.

The 2025 edition of the U20 Worlds, back in Bulgaria, seems to have brought luck back for Azerbaijan as the nation won its first gold in Greco-Roman in the first final.

European U20 champion and two-time world U17 champion Aykhan JAVADOV (AZE) added a gold at the U20 level in his first year by beating Yurik MKHITARYAN (ARM) in the 60kg final.

The 18-year-old showed no signs of discomfort in the new age-group and won three out of his five bouts via technical superiority or fall. In the final, he maintained a good lead throughout and defeat Mkhitaryan, also 18 years old, 12-5.

Javadov was put in par terre in he first period and Mkhitaryan scored two turns using gut0-wrench for a 5-0 lead but as he was trying to complete the third one, Javadov blocked him and scored two points. Armenia challenged the call but it was clear block and two points and Mkhitaryan led 5-3 at the break.

Javadov got the par terre in the second period but he failed to score any points. It was the third passivity with which the momentum of the final changed. Javadov asked for par terre after third passivity, which doesn't award any points. But Javadov managed to turn him for two and then a reverse lift for another two points to lead 8-5.

Mkhitaryan tried to jump over the head but it did not work out as Javadov controlled him and slammed him on mat for four points. He ultimately won 12-5.

"Since childhood I have been very self-confident," Javadov said. "Age makes no difference, I always believe I deserve first place."

Javadov has now not faced defeat for three years and the gold medal in Samokov. But the debut at U20 Worlds made him a little nervous.

"I couldn’t fully prepare mentally for the final bout, most likely my opponent wasn’t that good either," he said. "I made a couple of mistakes and gave up points, but then I managed to pull myself together. In the second period I realized that my opponent was very tired, and I understood that I could take the advantage and win."

RESULTS

60kg
GOLD: Aykhan JAVADOV (AZE) df. Yurik MKHITARYAN (ARM), 12-5

BRONZE: Vakhtang LOLUA (GEO) df. Omer ALTAS (TUR), 9-0 (victory via cautions)
BRONZE: SURAJ (IND) df. Lucas LO GRASSO (FRA), 1-1

82kg
GOLD: Mikhail SHKARIN (UWW) df. Dias SEITKALIYEV (KAZ), 4-1

BRONZE: Taizo YOSHIDA (JPN) df. PRINCE (IND), 11-0
BRONZE: Azimjon SOATULLAEV (UZB) df. Martik PETROSYAN (ARM), 8-0

United World Wrestling together with N3XT Sports begins the digital transformation process

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Shkarin, Javadov complete Worlds and Europeans U20 golden double