#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

By United World Wrestling Press

COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#JapanWrestling

Kiyooka, Kusaka secure chance to add first world titles to Paris golds

By Ken Marantz

TOKYO (June 22) -- Kotaro KIYOOKA and Nao KUSAKA both lived up to their lofty status as Olympic champions. Now each will get a chance to add a first world title to their Paris gold.

Kiyooka and Kusaka, competing in their first major competition since triumphing at Paris 2024, both won titles on the final day of the Meiji Cup All-Japan Championships, then returned to mat to beat the same opponent in a playoff for this year's World Championships.

In one of the most anticipated duels of the tournament, Kiyooka, the Paris champion at freestyle 65kg, pulled off a double victory over former Nippon Sports Science University teammate and Asian champion Kaisei TANABE, whose chances were hampered by a knee injury in the playoff.

"It's my first time to be involved in a playoff and to face the same opponent twice on the same day," Kiyooka said. "It was a learning experience and a good opportunity."

Also Read: Motoki stuns Ozaki with last-second win in Japan's world team playoff

Kusaka, who has a 2023 world bronze to go along with his Paris gold at Greco 77kg, showed little effects of a recent back injury that curtailed his preparation in defeating Kodai SAKURABA to earn a ticket to the World Championships to be held Sept. 13-22 in Zagreb.

The four-day Meiji Cup at Tokyo Metropolitan Gym was serving as the second of two domestic qualifiers for the team to Zagreb, along with the Emperor's Cup All-Japan Championships in December. A victory at both tournaments earned an automatic spot, while a playoff was held at the end of each day to decide between separate winners.

Both Kiyooka and Kusaka had participated in the German Bundesliga in the autumn after the Paris Olympics, but otherwise had joined the vast majority of Japan's medalists who reaped the rewards of their new-found fame, attending special events and appearing on variety TV shows.

They, along with Sakura MOTOKI at women's 62kg, were the only ones among Japan's eight gold medalists who decided to return to the mat in earnest at the Meiji Cup.

Kotaro KIYOOKA (JPN)Kotaro KIYOOKA scores four with a unique throw in the freestyle 65kg playoff with Kaisei TANABE. (Photo: Takeo Yabuki / wrestling-spirits.jp)

For the 24-year-old Kiyooka, making it to his first World Championships gives him a chance to prove that his victory in Paris was no fluke and that he is no one-hit wonder.

"Before the Olympics, the word out there was that I wouldn't win, but I managed to turn that idea on its head," Kiyooka said. "Still, I'm a champion who came out of the blue, so I'm really not the established king. I want to take the world title so that people both at home and abroad recognize that Kotaro Kiyooka is the true champion."

He and Tanabe, who won his first career Emperor's Cup title in December, have often sparred together in practice, but had never faced each other in an official match.

In an entertaining final that featured a constant tangle of legs and arms amid wild scrambles, Tanabe struck first with a takedown, but Kiyooka responded with a takedown-gut wrench combination to go into the second period ahead 4-2.

Tanabe, the son of NSSU coach and 2004 Sydney Olympic bronze medalist Chikara TANABE, put the pressure on, but could only manage a late stepout as Kiyooka held on for a 4-3 victory.

Kotaro KIYOOKA (JPN)Kotaro KIYOOKA works for a takedown against Kaisei TANABE during the freestyle 65kg playoff. (Photo: Takeo Yabuki / wrestling-spirits.jp)

In the playoff, Kiyooka opened with a stepout off a scramble, then received an activity point. But when he scored a stepout late in the period, Tanabe was slow to get up and indicated he had suffered a knee injury.

Tanabe bravely forged on and scored 2 off a counter lift off a Kiyooka takedown attempt, but Kiyooka kept his leg hold and made it 7-2 with an intriguing 4-point move.

With Tanabe on his back, Kiyooka stood straight up, then moved to the edge, where he launched an aerial cartwheel that caused Tanabe to land flat on his back.

"I wanted to lift him up and get a big point," Kiyooka said. "But Tanabe is a competitor with a high level of talent and athleticism, and if I didn't do it right, he could be the one to get the points. I was glad that I gave it a try.

"To get a big score provides an advantage later on. From now, I'm going to need a move like that, because without it, I'll have to settle for one or two points, which makes it easier for the opponent to catch up. I'm going to add it to my regular practice."

Tanabe stayed down and took an injury timeout, and it was soon after that Kiyooka put the match away with a counter lift and two exposures to win 13-2 in 5:45.

"My opponent's condition wasn't very good in the final, and then his knee became painful in the playoff," Kiyooka said. "So he wasn't at his best, but I couldn't let that sway me and I had to fight to the end.

"At this tournament, the main thing was to win, as it was where I was making my return. I'm also also making a new start with a new company affiliation and wanted it to go right, so I'm glad I could win the title and make the team to the World Championships."

Kiyooka, whose younger sister Moe lost a playoff at women's 53kg on Saturday, said the extended layoff caused him some concern.

"There was some anxiety, but as long as I did what I needed to do, I thought it would lead to a result like this," Kiyooka said. "There are only so many days until the Los Angeles Olympics, and this have given me an idea of what I will need to work on to put it all together."

Nao KUSAKA (JPN)Nao KUSAKA bulls his way to a takedown in the Greco 77kg playoff with Kodai SAKURABA. (Photo: Takeo Yabuki / wrestling-spirits.jp)

Kusaka never seemed in danger in either of his matches against Emperor's Cup champion Sakuraba, nor did he show the dominance that led to Olympic gold.

In the Meiji Cup final, Kusaka came away with a 5-1 win in which he scored no technical points. In the first period, he received a passivity point, then when Sakuraba tried to escape from the bottom of par terre, he was hit with a 2-point penalty for a leg foul, and an unsuccessful challenge made it 4-0. Kusaka then received a second passivity point in the second period and that was it.

Kusaka was more productive in the playoff, bulling his way to a takedown in the first period and a stepout in the second in chalking up a 4-1 victory.

"I became more fatigued that I expected," Kusaka said. "It's been awhile since I went all out. No matter how much you build up in practice, you don't get the tension that you get in a match."

Kusaka revealed that his preparations were curtailed when he suffered a serious back strain while weight training in late May. He said the injury was so serious, it was first time he ever had to be transported on a stretcher.

"I had good luck when it came to the Olympics, but this time I had to go through that," he said. "For two weeks, I couldn't wrestle at all and I spent a week in bed."

Like Kiyooka, Kusaka wants to enhance his relatively slim resume with a world title.

"I've been wrestling 21, 22 years, and it's something I've always aspired to," Kusaka said. "I'm getting attention as an Olympic champion, but I want to be active around the world. The 2024 season went extremely well and I received the MVP award, which was great. But I don't want to be a one-hit wonder. I have to keep getting results."

Kyotaro SOGABE (JPN)Kyotaro SOGABE squares off with longtime rival Katsuaki ENDO in the Greco 67kg playoff. (Photo: Takeo Yabuki / wrestling-spirits.jp)

Another playoff of note occurred at Greco 67kg, where Paris Olympian Kyotaro SOGABE secured his latest triumph over longtime rival and fellow NSSU alum Katsuaki ENDO.

Endo won the Emperor's Cup in Sogabe's absence, but the latter set up the playoff with a 4-0 victory in the Meiji Cup final in which he twice received passivity points, scoring a gut wrench after his second chance at par terre. In the playoff, Sogabe never gave Endo an opening and rolled to a 9-0 victory.

Rin SAKAMOTO (JPN)Teenager Rin SAKAMOTO gestures after securing his ticket to the senior worlds at freestyle 57kg. (Photo: Takeo Yabuki / wrestling-spirits.jp)

Among the two men's weight classes that did not need to go to a playoff, teenager Rin SAKAMOTO secured his ticket to Zagreb at freestyle 57kg by crushing Kento YUMIYA 10-0 to complete the Emperor's Cup-Meiji Cup double.

The 19-year-old Sakamoto is a maverick among Japanese wrestlers, in that he decided to pursue a collegiate career in the United States, where he now competes for powerhouse Oklahoma State University.

He admittedly had trouble at the Emperor's Cup adjusting back to freestyle after practicing in the American folkstyle. But this time, with the U.S. collegiate season over, he was able to focus exclusively on the international style.

Sakamoto had a disappointing showing at the Asian Championships, where he lost in the bronze-medal match, but returned to Japan in April and won the qualifying tournament for the World U20 Championships.

Regarding making his first senior worlds, Sakamoto said, "I'm excited," citing the fact that he can match Tokyo Olympic champion Takuto OTOGURO, who was also 19 when he won the world title in 2018. Unfortunately, should Sakamoto triumph in Zagreb, he will fall one month short of Otoguro's record for Japan's youngest-ever male world champion.

At Greco 60kg, Emperor's Cup champion and two-time Asian medalist Kaito INABA defeated Yu SHIOTANI 5-2 in the final to earn his first trip to the World Championships.

Asian and world U23 champion Kodai TAKAHASHI will get another shot at the senior worlds after he defeated Emperor's Cup champion Hikaru TAKATA 3-0 in the freestyle 74kg playoff.

Takahashi, who missed the Emperor's Cup due to an injury suffered while competing at 79kg at last year's non-Olympic worlds, secured a place in the playoff by beating Takata in Saturday's semifinals. then topping Masaki SATO 3-1 in the Meiji Cup final.

Day 4 Results

Freestyle

57kg (11 entries)
GOLD: Rin SAKAMOTO df. Kento YUMIYA by TF, 10-0, 2:22

BRONZE: Rikuto NAGAI df. Kodai NAKAISHI by TF, 10-0, 5:59
BRONZE: . Rikuto ARAI df. Fuga SASAKI, 4-1

65kg (9 entries)
GOLD: Kotaro KIYOOKA df. Kaisei TANABE, 4-3

BRONZE: Shinnosuke SUWAMA df. Ryuto SAKAKI, 8-5
BRONZE: Yuto NISHIUCHI df. Takuma AKIYAMA by TF, 10-0, 5:45

World Team Playoff: Kiyooka df. Tanabe by TF, 10-0, 5:45

74kg (12 entries)
GOLD: Kota TAKAHASHI df. Masaki SATO, 3-1

BRONZE: Kanata YAMAGUCHI df. Hikaru TAKATA by Def.
BRONZE: Toki OGAWA df. Tenju HOSAKA, 2-1

World Team Playoff: Takahashi df. Takata, 3-0

Greco-Roman

60kg (8 entries)
GOLD: Kaito INABA df. Yu SHIOTANI, 5-2

BRONZE: Seima TOKUHARA df. Eiru TAKAYAMA, 5-2
BRONZE: Koto GOMI df. Maito KAWANA, 7-7

67kg (12 entries)
GOLD: Kyotaro SOGABE df. Katsuaki ENDO, 4-0

BRONZE: Kensuke SHIMIZU df. Chiezo MARUYAMA, 3-2
BRONZE: Haruto YABE df. Kojiro HASEGAWA, 8-5

World Team Playoff: Sogabe df. Endo by TF, 9-0, 5:50

77kg (10 entries)
GOLD: Nao KUSAKA df. Kodai SAKURABA, 5-1

BRONZE: Fuga MISAIZU df. Shu YAMADA by Def.
BRONZE: Isami HORIKITA df. Naoki KADODE, 5-3

World Team Playoff: Kusaka df. Sakuraba, 4-1