#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

Monday, July 18, 2022 - 11:26 By United World Wrestling Press

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COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: “One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#WrestleTirana

Defending champ Azizli among 3 Azerbaijan wrestlers to make finals

Monday, October 28, 2024 - 20:45 By Ken Marantz

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TIRANA, Albania (October 28) -- Olympics or not, the intensity is still the same as Eldaniz AZIZLI (AZE) drives for a third consecutive world title and fourth overall.

Azizli advanced to the final at Greco 55kg, one of three Azerbaijani wrestlers to make it to the four gold-medal matches on the opening day of the Non-Olympic Weight Categories World Championships on Monday in Tirana.

Joining Azizli in Tuesday's Greco finals will be Nihat MAMMADLI (AZE) at 63kg and Ulvi GANIZADE (AZE) at 72kg, the latter of whom will be facing defending champion Ibrahim GHANEM (FRA).

At 82kg, Mohammadali GERAEI (IRI) earned a shot at winning his first world gold to go with three bronzes he previously won at 71kg or 77kg. But younger brother and Tokyo Olympic champion Mohammadreza GERAEI (IRI) was dealt a stunning loss at 72kg, while reigning 63kg champion Leri ABULADZE (GEO) was knocked out in the quarterfinals. Neither one was pulled into the repechage and will leave Tirana empty-handed.

Azizli was virtually untouchable in storming into the 55kg final, easily putting away two-time European bronze medalist Denis MIHAI (ROU) 9-0 in the semifinals for his third technical fall of the day without conceding a point.

Azizli started with a front headlock for 2. Put on top in par terre, he executed a gut wrench, then ended the proceedings in 1:47 with a nifty 4-point throw for his third win in three career meetings with Mihai -- all by technical fall.

In the final, Azizli will face another familiar foe in Asian silver medalist Poya DAD MARZ (IRI), a bronze medalist in Budapest who advanced by defeating Emin SEFERSHAEV (AIN) with his second straight 1-1 victory.

Azizli, a two-time European champion and six-time medalist, is 3-0 in career clashes with Dad Marz, most recently beating him at the Budapest Ranking Series in June and including a 3-2 win in the semifinals at the 2023 worlds.

Mammadli, this year's European champion at 60kg, earned his first-ever berth in a world final when he powered to a 6-1 semifinal victory at 63kg over Tokyo Olympian Karen ASLANYAN (ARM), who knocked off Abuladze 5-2 in the second round.

Mammadli trailed 1-0 on a passivity point going into the second period when he came alive, using the aggressive Aslanyan's momentum to score 4 with a counter pancake, then used underhooks to drop him for 2 more.

Next up for the gold will be Asian champion Yerzhet ZHARLYKASSYN (KAZ), who made short work of Sadyk LALAEV (AIN), scoring a 4-point throw in the first 10 seconds of their semifinal and adding another with an arm throw to finish up an 8-0 win in exactly a minute.

Lalaev had won the final world qualifier for the Paris Olympics at 60kg, but was among those from Russia or Belarus who were either declared ineligible or decided not to participate.

At 72kg, 2022 world silver medalist Ganizade and the Egyptian-born Ghanem set up a rematch of the 2023 European final, which the Azeri won 7-7 in a nail-biter.

Ganizade, this year's European silver medalist, earned a shot at a world gold with a 6-0 victory over Asian bronze medalist Ji LENG (CHN), who had ousted two-time world bronze medalist Selcuk CAN (TUR) 3-1 in the quarterfinals.

After scoring a stepout, Ganizade gained a passivity point and, from par terre, hit a throw that didn't turn Leng but became 4 points when he kept driving and exposed the Chinese's back.

Ghanem came out on top 6-1 of an at-times-tempetous tussle with Iranian-born former world champion Ali ARSALAN (SRB), an opponent with whom he had split two previous encounters.

A pair of stepouts and a passivity point gave Ghanem a 3-0 lead going into the second period. An unsuccessful Serbian challenge when Arsalan was on top of par terre made it 4-1, then Ghanem put the bout on ice by spinning behind for a takedown.

Mohammadali GERAEI (IRI)Mohammadali GERAEI (IRI) made it to his World Championships final. (Photo: United World Wrestling / Amirreza Aliasgari)

At 82kg, the elder Geraei was on the receiving end of a passivity point in each period for a 2-0 win over European bronze medalist Gela BOLKVADZE (GEO). It was a far cry from his previous two matches when he had a 4-point throw in 7-2 and 14-6 victories.

Geraei, who took home world bronzes in 2017, 2019 and 2021 and finished fifth at the Tokyo Olympics, will face an impressive Erik SZILVASSY (HUN) in his first global final.

Szilvassy, already assured of his first major medal, scored 2 with an arm throw in the first period and held on for a 3-2 victory over Ahmet YILMAZ (TUR). Earlier, he defeated two-time world medalist Jalgasbay BERDIMURATOV (UZB) 6-1 in the quarterfinals.

The biggest shock of the day came three matches into the competition when the younger Geraei was knocked off 11-3 in the qualification round at 72kg by unheralded Benjamin PEAK (USA).

Geraei looked like it would be just another day at the office when the former world champion scored an early takedown. But Peak, whose lone major medal is a bronze from the 2019 Pan Am U20 Championships, came back with a takedown and throw that, with a 2-point leg penalty tacked on, gave him a 6-2 lead. Geraei cut the gap with a stepout just before the break.

Peak kept the pressure on and countered for another takedown, then caught Geraei in a lapse and bulled him backward for a 2-point exposure that ended the match with 30 seconds left.

When Peak fell in the next round to Dominik ETLINGER (CRO), it ended Geraei's hopes of adding to his full collection of world medals -- the 2021 champion also has a silver from 2022 and bronze from 2023, all at 67kg.

Geraei missed out on a chance to defend his Olympic title in Paris when he lost a playoff for Iran's spot at 67kg to Saeid ESMAELI (IRI), who kept the title in Iranian hands.

The tournament continues Monday with the women's competition through the semifinals at 55kg, 59kg, 65kg and 72kg before the Greco finals at night. Among those in action will be two-time Olympic champion Risako KINJO (JPN).

Day 1 Results

Greco-Roman

55kg (16 entries)
SF: Eldaniz AZIZLI (AZE) df. Denis MIHAI (ROU) by TF, 9-0, 1:47
SF: Poya DAD MARZ (IRI) df. Emin SEFERSHAEV (AIN), 1-1

63kg (21 entries)
SF: Nihat MAMMADLI (AZE) df. Karen ASLANYAN (ARM), 6-1
SF: Yerzhet ZHARLYKASSYN (KAZ) df. Sadyk LALAEV (AIN) by TF, 8-0, 1:00

72kg (28 entries)
SF: Ibrahim GHANEM (FRA) df. Ali ARSALAN (SRB), 6-1
SF: Ulvi GANIZADE (AZE) df. Ji LENG (CHN), 6-0

82kg (28 entries)
SF: Erik SZILVASSY (HUN) df. Ahmet YILMAZ (TUR), 3-2
SF: Mohammadali GERAEI (IRI) df. Gela BOLKVADZE (GEO), 2-0