#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

By United World Wrestling Press

COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#JapanWrestling

Motoki stuns Ozaki with last-second win in Japan's world team playoff

By Ken Marantz

TOKYO (June 22) -- Each second that ticked off the clock left Paris Olympic champion Sakura MOTOKI that much further from a trip back to the World Championships and a chance to take care of some unfinished business.

But the final second was just enough for her to post arguably the most dramatic win of her life.

Motoki finished up a takedown at the buzzer to stun Nonoka OZAKI 6-5 in a world team playoff, following a close 3-3 victory over her fellow Paris Olympic medalist in the women's 62kg final at the Meiji Cup All-Japan Championships on Sunday in Tokyo.

"When she took back the lead, there was still 30 seconds left," Motoki said. "I train hard in practice every day, and deep down I knew, or at least thought, I could definitely get it. At the end, I gave it a last shot and was able to finish it off. As long as I kept attacking, there was always a chance."

The Meiji Cup was the second of Japan's domestic qualifiers for this year's World Championships in Zagreb in September. As the winner at the first qualifier, the Emperor's Cup All-Japan Championships last December, Ozaki could have secured her ticket to Zagreb by winning either the Meiji Cup final or the playoff.

Sakura MOTOKI (JPN)Sakura MOTOKI scores a match-winning takedown in the final second to defeat Nonoka OZAKI in the women's 62kg playoff. (Photo: Takeo Yabuki / wrestling-spirits.jp)

Instead it will be Motoki who will get a chance to make it to the top step of the world podium, after taking a bronze at 59kg in 2022 and a silver at 62kg in 2023 -- results that still leave a bad taste in her mouth that wasn't alleviated by her triumph in Paris.

Motoki and Ozaki already had a history when it comes to high-profile showdowns. At the start of the qualifying process for the Paris Olympics, Ozaki was the reigning world 62kg champion and the odd's-on favorite to secure the ticket to Paris.

But Motoki moved up from 59kg to 62kg and beat the odds and stunned the wrestling world by not only beating Ozaki at the 2022 Emperor's Cup, but also going on to qualify for Paris and take home a gold medal.

In the intervening years, Ozaki temporarily moved up to 65kg and won the world title at that weight in 2023. Then when the 68kg spot in Paris opened up, she took a shot at that, securing the berth with a last-second playoff win over Ami ISHII -- so unlike the one she experienced on Sunday with the shoe on the other foot.

Having taken a bronze in Paris, Ozaki was determined to regain the domestic throne at 62kg.

While all of Japan's Paris medalists took long post-Olympic hiatuses -- five of the eight gold medalists still haven't returned to competition -- Ozaki was the first one back in action, taking the title at the Emperor's Cup and a bronze at the Asian Championships in March.

Motoki returned to the mat for the Japan Junior Queen's Cup, but only needed one match to qualify for the World U23 Championships, taking just over a minute to win by fall. So she was still working out the kinks as she headed into the Meiji Cup.

"Compared to the Olympics, my wrestling is nowhere near as complete, and that made me a bit anxious," Motoki said. "But the wrestler I am now is stronger than the me of the past and I'm more confident going into matches. I was much stronger at the time of the Olympics. But I am still developing and from now will become a more complete wrestler and widen my range."

Motoki dug deep to defeat Ozaki as much on will as on technique.

Nonoka OZAKI (JPN)Sakura MOTOKI will get a chance to win a first world title after a dramatic victory over Nonoka OZAKI in the women's 62kg playoff. (Photo: Takeo Yabuki / wrestling-spirits.jp)

In the Meiji Cup final, Motoki received an activity point in the first period, then fell behind 3-1 when Ozaki scored a single-leg takedown while Motoki was on the clock. But with a minute to go, Motoki fended off a shot, launched a countershot and spun behind for a takedown that gave her a 3-3 win on last-point criteria.

Surprisingly or not, the playoff followed the exact same pattern. The only difference was that after Motoki went ahead 3-3, Ozaki came back and got a 2-point exposure during a single-leg attempt with 30 seconds left.

With :24 left, Motoki shot in on a low single that Ozaki stopped with a whizzer as the clockwound down. For all of the intricate movements involved, the final 10 seconds seemed to last forever:

-- Six seconds left. Motoki steps up and tries to drive forward, but Ozaki sits out and wriggles to the front, leaving Motoki in a double-leg position

-- Two seconds left. Motoki transitions to a single-leg, lifts up and drives with her left shoulder.

-- Ozaki lands on her side with a thud. The video replay on challenge shows her hitting the mat with "0.17" on the clock.

"She got out of it once and I wondered if I could get her leg," Motoki said. "At the end, I gave it everything I had and somehow managed to get it in time. It was just my body reacting."

Having won the world cadet (U17) title in 2017 and U20 in 2020, Motoki will get a chance to add the world u23 and senior titles in the coming months. That would make her just the third member of an elite group that has achieved the "Golden Grand Slam" of Olympic gold and all four world age-group titles, after Yui SUSAKI and Amit ELOR (USA).

But the gold in Zagreb is the one that most beckons. She has a reminder of it every morning to keep her from deviating from her mission.

"I have come up short at the World Championships twice, which is really vexing," Motoki said. "As the alarm on my smartphone to wake up in the morning, I use the music they play during the winning lap at the World Championships.

"Each time I hear it, it gives me an unpleasant feeling and makes me remember what happened. Even after I won at the Olympics, that sinking feeling never really went away."

Remina YOSHIMOTO (JPN)Remina YOSHIMOTO works to turn Umi ITO over during their women's 50kg playoff. (Photo: Takeo Yabuki / wrestling-spirits.jp)

Yoshimoto secures shot at world title

In other women's action on the final day at Tokyo Metropolitan Gym, Remina YOSHIMOTO took advantage of the absence of nemesis Susaki to win the 50kg gold and earn a shot at adding to the world title she won in 2021.

Yoshimoto went into the second period trailing 2023 world U23 champion Umi ITO, but got back on track and went ahead before ending the match by fall. It was the same pairing as the Emperor's Cup final, which Yoshimoto won 3-2.

Ito, who had lost all nine previous matches with Yoshimoto, took the lead with a takedown in the first period, countering a shot by getting on top and putting in a grapevine.

In the second period, Yoshimoto responded with a single-leg takedown, then used an arm bar to turn Ito over. Ito righted herself at one point, but Yoshimoto turned her over again and secured the fall at 4:19.

"At the start, Ito set the flow of the match and I didn't feel I was in control," Yoshimoto said. "This was the 10th time I've faced her, so we know each other and have each done our homework, and that made for a tough match. It was good that I kept my composure in the second period."

Since 2019, Yoshimoto has never been beaten either domestically and internationally by a wrestler not named Susaki, who has handed her all four of her losses in that span.

"It was frustrating that I couldn't get to the World Championships for four years," said Yoshimoto, who won a fourth Asian title this year. "I'm going to take advantage of this chance to get the gold medal. With the Los Angeles Olympics in mind, I want to practice so I can have a tournament that gives me confidence."

Himeka TAKUHARA (JPN)Himeka TOKUHARA launches a 4-point back suplex during her victory over Sae NANJO in the Meiji Cup final. (Photo: Takeo Yabuki / wrestling-spirits.jp)

At 57kg, 2022 world U23 champion Himeka TOKUHARA earned a ticket to her first senior worlds when she hit a 4-point roll through in defeating Emperor's Cup champion Sara NATAMI 7-1 in the playoff.

Tokuhara also had a 4-pointer with a masterful back suplex in the Meiji Cup final, in which she edged two-time former world U23 champion Sae NANJO 6-5. Tokuhara had defeated Natami, this year's Asian champion, 3-1 in the semifinals on Saturday.

Day 4 Results

Women's Wrestling

50kg (9 entries)
GOLD: Remina YOSHIMOTO df. Umi ITO by Fall, 4:19 (6-2)

BRONZE: Rinka OGAWA df. Mai OGAWA by TF, 10-0, 5:03
BRONZE: Miyu NAKAMURA df. Mako ONO by Def.

57kg (10 entries)
GOLD: Himeka TOKUHARA df. Sae NANJO, 6-5

BRONZE: Sara NATAMI df. Kanon YAMASHITA by Fall, 5:26 (6-7)
BRONZE: Ichika ARAI df. Momiji KIMURA, 8-0

World Team Playoff: Tokuhara df. Natami, 7-1

62kg (11 entries)
GOLD: Sakura MOTOKI df. Nonoka OZAKI, 3-3

BRONZE: Misuzu ENOMOTO df. Kiwa IWASAWA, 6-2
BRONZE: Yuzuka INAGAKI df. Shirin TAKEMOTO, 11-2

World Team Playoff: Motoki df. Ozaki, 6-5