#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

Monday, July 18, 2022 - 11:26 By United World Wrestling Press

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COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: “One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#JapanWrestling

Two-time Olympic champ Risako Kinjo brings curtain down on stellar career

Sunday, October 12, 2025 - 23:14 By Ken Marantz

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TOKYO, Japan (October 12) -- Risako KINJO (JPN), who won two Olympic gold medals under her maiden name of Kawai before capturing a fourth world title last year after giving birth, officially announced her retirement over the weekend.

"I felt that I had experienced everything that was good about being a wrestler," the 31-year-old Kinjo told the Japanese media Sunday on bringing down the curtain on one of wrestling's most sterling careers. "I felt fulfilled and happy with a life in which wrestling was my passion."

Kinjo also revealed that she is pregnant with her second child as she spoke to the media at the Japan Women's Open in Akitsu, Shizuoka Prefecture, where she was coaching younger sister Yukako TSUNEMURA (JPN), who was returning to the mat for the first time since becoming a mother herself.

Kinjo first announced her retirement on her Instagram account on Saturday night, stating that in the 24 years since she started wrestling at age 7, "I have had good experiences and bad, highs and lows. But to win four world championships and two consecutive Olympics was all due to the support and encouragement of many people. I thank them all."

Kinjo first struck Olympic gold at 63kg at Rio in 2016, then won out in a duel that captivated the wrestling world with fellow Rio and four-time Olympic champion Kaori ICHO (JPN) for the 57kg spot at the 2021 Tokyo Olympics, where she took home a second gold.

Of the clash of the titans with Icho, Kawai remarked, "I had no more difficult period than that. I'm glad I was able to experience it."

In the Tokyo semifinals, Kinjo had to face yet another Rio gold medalist in Helen MAROULIS (USA), who had moved up from 53kg. Kinjo came away with a 2-1 win, then defeated Iryna KURACHKINA (UWW) 5-0 for the gold.

With Yukako also winning the 62kg gold, it elevated the Kawai sisters to celebrity status in the host country. The two got their start in the sport at the kids' club run by their mother. Both of their parents were national-level wrestlers.

Soon after Tokyo, Risako married former wrestler Kiryu KINJO, and in May 2022, gave birth to a baby girl. Instead of settling down to a domestic life, motherhood lit a fresh flame to continue the sport.

"I had originally planned to win the Tokyo Olympics and then retire gracefully," Kinjo said. "I even told people around me that I would quit after the Tokyo Olympics. But when I got married and got pregnant, I felt that my body wasn't only my own, and I wanted to continue wrestling.

"While I was pregnant, I watched Yukako's matches and thought to myself, 'If it were me, I would do it like this,' so after my child was born, I decided to try it again."

Her bid to win a third straight Olympic gold in Paris, however, was derailed by the reigning world 57kg champion Tsugumi SAKURAI (JPN), who went on to triumph in the French capital.

Rebuffing speculation that the loss would mark her swan song, she showed her passion for the sport by sticking around. With the incentive of wanting to have her daughter see her compete and make some history, she had no qualms about moving into the non-Olympic weight of 59kg.

She suffered a setback of sorts at the Asian Championships in April 2024, when she lost to Qi ZHANG (CHN) in the semifinals and had to settle for a bronze medal.

But she righted the ship at the Non-Olympic Weight World Championships in October that year in Tirana, Albania, where she cruised into the 59kg final and defeated Tserenchimed SUKHEE (MGL) 4-2.

"No one from Japan had ever achieved becoming a 'world No. 1 as a mama', and it would be ideal if I could do it," Kinjo recalled thinking. "When I accomplished it at the World Championships last October, as soon as it was over I thought there is nothing else that I want."

That victory added to the three consecutive senior world golds that she won from 2017 to 2019. She also has a silver from 2015, and her laurels include a world cadet (U17) gold and two world junior (U20) titles, and she was a four-time Asian champion.

Kinjo was a star at Shigakkan University during its golden era as the elite powerhouse of women's wrestling in Japan, also producing such greats as Icho, Saori YOSHIDA (JPN), Eri TOSAKA (JPN), Mayu MUKAIDA (JPN) and Sara DOSHO (JPN).

Looking ahead, she says her focus will be on raising her new baby while staying involved in the sport.

"Right now I am eight months pregnant, and first and foremost I will put my full efforts into proper childcare. And at the same time, I will be Yukako's coach and always maintain a link to wrestling," she said.

At the Japan Women's Open, a second-tier event that offers qualifying spots at the All-Japan Championships, Yukako showed she still has some rust to be knocked off. Entered at 59kg, she won her first two matches before falling to high schooler Miuna KIMURA (JPN) 4-1 in the semifinals.

The tournament also saw the return of Sakurai for her first competition since winning the gold in Paris. She needed three wins to take the 57kg title, defeating collegian Himeka HASEGAWA (JPN) 5-0 in the final.