#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

By United World Wrestling Press

COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#WrestleBaku

Hasanli, Babashov star to give Azerbaijan two golds at U23 Euros

By United World Wrestling Press

BAKU, Azerbaijan (May 21) -- Khasay HASANLI (AZE) won the gold medal – Azerbaijan’s second of the night. But he didn't immediately celebrate, and neither did his corner.

Instead, in an incredible show of sportsmanship, he first put an arm around his opponent Yuksel SARICICEK (TUR) and checked on his well-being.

Seconds before, Saricicek attempted in vain to evade Hasanli’s speedy attack but in the process, it seemed, he hurt himself. It was a double blow for the former U20 World Championship silver medallist as he also conceded a couple of points in addition to a single point for an unsuccessful challenge, which turned the bout decisively in Hasanli’s favor.

The home favorite knew the outcome was sealed. But instead of erupting in joy, he made sure his opponent was doing okay and in a gesture of kindness, raised his arm in the air. Hasanli won by technical superiority but knew and respected Saricicek's quality.

Once Saricicek was off the mat, Hasanli draped his country’s flag around his shoulder and took a lap of honor around the mat as the local fans cheered on for their rising star. A silver medallist from last year’s edition of the U23 European Championship, Hasanli upgraded the color of his medal to gold with a 10-1 win in the 77kg Greco-Roman final.

Hasanli didn’t give Saricicek even a sniff at gold. He got the par terre advantage in the first period and executed a four-pointer. Hasanli did not lose his grip and followed up with a two-pointer, adding to his 1-0 advantage earlier. At 7-0, Saricicek scored a stepout but Hasanli then locked his arms around Saricicek and executed a headlock throw. Hasanli did not manage to land Saricicek in danger but managed to get two points by completing a go-behind to seal the tie inside the first three minutes.

It was the host country’s second gold medal of the night as minutes before, Ziya BABASHOV (AZE) beat Vitalie ERIOMENCO (MDA) in a thrilling 63kg final in which Eriomenco, the U23 World and European bronze medallist, could barely stand on his feet.

Babashov got the early lead after Eriomenco was put in par terre but the Moldovan fought back to cut the deficit to just one point, 3-2, and went all out in the closing seconds of the gold medal bout. Babashov, however, did just enough to stay away from Eriomenco and clinch the biggest title of his nascent career.

Eriomenco walked to the edge of the mat in disappointment as his jelly-like knees nearly gave up because of exhaustion due to his last-minute attack.

There were no such problems for Mykhailo VYSHNYVETSKYI (UKR), who ended the second day of the championship with a song and dance.

Vyshnyvetskyi, who reached the 130kg final after defeating his biggest rival Muhammet BAKIR (TUR) in a last-four bout on Monday, needed only 61 seconds to win the gold medal for the second time in a row.

In the final, Vyshnyvetskyi was up against Koppany LASZLO (HUN). He was the favourite but few would have guessed it would be so one-sided.

Within seconds of the referee blowing his whistle to start the encounter, Vyshnyvetskyi wrapped his arms around Laszlo and slammed him to the floor for a four-pointer. He didn’t stop there as the defending champion pinned Laszlo, who didn’t even get time to settle on the mat, even as the 18-year-old Hungarian desperately tried to escape his grip.

But Vyshnyvetskyi proved too strong for Laszlo and after one minute and one second, the umpires stopped the bout and declared the U23 World Championship silver medallist the winner.

While Laszlo buried his head in his face while lying on the mat, unable to fathom what had hit him, Vyshnyvetskyi broke into an impromptu dance as he celebrated another U23 continental title.

In the 87kg category, Aues GONIBOV (AIN) won the gold medal, denying U20 World and European champion Achiko BOLKVADZE (GEO) a title in the U23 category. The defending champion didn’t give his young opponent much chance as he raced to a 7-0 win for back-to-back gold medals.

Georgia did claim a gold medal as Giorgi TOKHADZE (GEO) won his maiden title in the 55kg weight class as he overpowered Rashad MAMMADOV (AIN) 8-0 in the final, thus denying the home country a third gold medal of the night.

Blockbuster 97kg final set

Meanwhile, the 97kg final on Wednesday will feature two of the biggest stars in the weight category after defending champion Magomed MURTAZALIEV (AIN) and 2023 U20 European Championship gold medallist Abubakar KHASLAKHANAU (AIN) reached the title round.

Murtazaliev, who won the silver medal at the senior European Championship earlier this year, didn’t concede a single point in the early rounds as he overwhelmed his opponents from Moldova and Serbia en route to the gold medal match. Anton VIEWEG (GER) tried to make a match of the semifinals by nicking three points in the second period, but Murtazaliev proved too strong, winning via fall after a 10-3.

Khaslakhanau, who won the bronze at the senior continental championship, too was largely untroubled, conceding only four points as he gave himself a shot at winning his maiden U23 title. He also pinned his semifinal opponent Aapo VIITALA (FIN) after a 6-2 lead.

The host nation Azerbaijan gave themselves a strong chance to win the team title as two of their wrestlers, Gurban GURBANOV (AZE) and Nihad GULUZADE (AZE) reached the finals of the 82kg and 60kg categories respectively.

 

df

RESULTS

55kg
GOLD: Giorgi TOKHADZE (GEO) df. Emre MUTLU (TUR), 9-0

BRONZE: Rashad MAMMADOV (AZE) df. Ivan STEFANSKYI (UKR), 7-0
BRONZE: Adam ULBASHEV (AIN) df. Leonid MOROZ (MDA), 7-1

63kg
GOLD: Ziya BABASHOV (AZE) df. Vitalie ERIOMENCO (MDA), 3-2

BRONZE: Bekir ATES (TUR) df. Aleksandr ANDREEV (AIN), 6-5
BRONZE: Mairbek SALIMOV (POL) df. Abere FETENE (ISR), 6-2

77kg
GOLD: Khasay HASANLI (AZE) df. Yuksel SARICICEK (TUR), 10-1 

BRONZE: Alexandrin GUTU (MDA) df. Ismail BARAKHOEV (AIN), 3-2
BRONZE: Attila Tamas TOESMAGI (HUN) df. Temuri ORJONIKIDZE (GEO), 5-1

87kg
GOLD: Aues GONIBOV (AIN) df. Achiko BOLKVADZE (GEO), 7-0

BRONZE: Lachin VALIYEV (AZE) df. Ilya MIALESHCHYK (AIN), 4-1
BRONZE: Exauce MUKUBU (NOR) df. Samet YALDIRAN (TUR), 10-0

130kg
GOLD: Mykhailo VYSHNYVETSKYI (UKR) df. Koppany LASZLO (HUN), via fall

BRONZE: Muhammet BAKIR (TUR) df. Marcel ALBINI (CZE), 4-1
BRONZE: Giorgi TSOPURASHVILI (GEO) df. Dmitrii BABORYKO (AIN), 9-1 

Semifinals

60kg
GOLD: Mert ILBARS (TUR) vs. Nihad GULUZADE (AZE)

SF 1: Nihad GULUZADE (AZE) df. Dinislam BAMMATOV (AIN), 9-4
SF 2: Mert ILBARS (TUR) df. Georgios SCARPELLO (GER), 3-1

67kg
GOLD: Azat SARIYAR (TUR) vs. Daniial AGAEV (AIN)

SF 1: Daniial AGAEV (AIN) df. Oleg KHALILOV (UKR), 7-5
SF 2: Azat SARIYAR (TUR) df. Diego CHKHIKVADZE (GEO), 3-3

72kg
GOLD: Giorgi CHKHIKVADZE (GEO) vs. Vilius SAVICKAS (LTU)

SF 1: Giorgi CHKHIKVADZE (GEO) df. Ruslan NURULLAYEV (AZE), 5-4
SF 2: Vilius SAVICKAS (LTU) df. Giovanni ALESSIO (ITA), 2-1

82kg
GOLD: Gurban GURBANOV (AZE) vs. Islam ALIEV (AIN)

SF 1: Gurban GURBANOV (AZE) df. Leon RIVALTA (ITA), 8-0
SF 2: Islam ALIEV (AIN) df. Deni NAKAEV (GER), 8-2

97kg
GOLD: Magomed MURTAZALIEV (AIN) vs. Abubakar KHASLAKHANAU (AIN)

SF 1: Abubakar KHASLAKHANAU (AIN) df. Aapo VIITALA (FIN), via fall (6-2)
SF 2: Magomed MURTAZALIEV (AIN) df. Anton VIEWEG (GER), via fall (10-3)