#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

Monday, July 18, 2022 - 11:26 By United World Wrestling Press

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COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: “One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#WrestleSamokov

Greco trained Sokolovska wins women's 76kg gold

Friday, August 22, 2025 - 09:07 By Vinay Siwach

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SAMOKOV, Bulgaria (August 21) -- "Have you ever seen her shoot for the legs? You haven’t!"

Vladimir SOKOLOVSKI has long been Greco-Roman coach in Ukraine. So when he put his daughters in wrestling, he trained them in Greco-Roman. Both Krystyna SOKOLOVSKA (UKR) and Nadiia SOKOLOVSKA (UKR) would perform upper body moves in competition and tried to complete the matches with fall.

In 2019, Krystyna won a bronze medal at the World U17 Championships in Sofia, Bulgaria. Out of her four wins, two were via fall and one via technical superiority.

Six year's later and back in Bulgaria for the World U20 Championships, Sokolovski's younger daughter Nadiia went a step further and won the gold medal at 76kg in Samokov on Thursday.

Just like her father had taught her Sokolovska performed those arm-drags to perfection. She scored takedowns, big throws and falls. Out of her four wins to gold, three victories were via fall, including one in the final. It was only her quarterfinal against Elmira YASIN (TUR) that the Ukraine wrestler won 5-2.

"I won three out of four bouts by fall," Sokolovska said after the final. "I’m the kind of person who doesn’t like to mess around with opponents for too long. I like to finish earlier, I always do things the way it’s comfortable for me. If I need to work on endurance, then I work on it. But if I get a chance, why not finish earlier?"

The final was no different story as Sokolovska finished the match in just 48 seconds, pinning former world U20 champion PRIYA (IND). The Ukraine wrestler first scored a takedown using arm-drag for two points. When Priya attacked after restart, Sokolovska did not let the Indian stand up and locked up a cradle as Priya sat in a squat position.

Sokolovska turned Priya on her back and then secured a fall to be crowned world champion.

"I still haven’t fully realized that I won," she said. "I had only competed once at the World U17 Championships and I placed fifth. This is my second World Championship and I really wanted to wrestle against the Asians and the Americans.

"I didn’t get the chance to wrestle an American, but I did get to wrestle an Asian -- just what I wanted."

Sokolovska is now a European and World U20 champion, with an unbeaten run in nine matches. Even at the European U20 Championships, she won five matches and three of them were via fall.

"I work only with the upper body in standing position. I have a strong upper body," she said.

But Sokolovska said that she will not rush herself to the senior level and plan her debut. Her father, who is also her coach, will devise a program that fits her training.

"I understood that it’s not always necessary to focus only on wrestling," she said. "You need to take psychological breaks. Play rugby or go swimming, take a mental break from the mat."

Momoko KITADE (JPN)Momoko KITADE (JPN) won the 65kg final against Margarita SALNAZARIAN (UWW). (Photo: United World Wrestling / Amirreza Aliasgari)

In other weight classes, the United States, China and Japan won gold medals on day five of the tournament. Japan now has a firm grip on the Women's Wrestling team title.

After two golds medals on Thursday, Japan earned third one as Momoko KITADE (JPN) won the 65kg final. She held off Margarita SALNAZARIAN's (UWW) onslaught in the second period, winning the 65kg final, 9-5, to secure the gold medal.

The first period belonged to Kitade as her speed and strength were no match for Salnazarian who was down 6-0 at the break. But Kitade's conditioning gave way for Salnazarian's comeback. She scored two takedowns to cut the lead to 7-4. However, Kitade still held her positions and scored two stepouts and made the score 7-5.

Salnazarian pressured Kitade towards the zone but she was never able to score as Kitade turned her and scored two stepouts. She got 9-5 lead and defended it for the final 40 seconds.

Everest LEYDECKER (USA)Everest LEYDECKER (USA) celebrates after winning the 55kg gold medal. (Photo: United World Wrestling / Amirreza Aliasgari)

The U.S. won its first gold medal in Women's Wrestling at this World U20 Championships through Everest LEYDECKER (USA) who had a dominant run to gold. After winning her three bouts via technical superiority on Wednesday, Leydecker seemed in no trouble in the final.

She raced to an 8-0 lead against REENA (IND) in the final after scoring a takedown using a leg attack. She then cross ankled Reena and turned her three times for the lead. There was little action after that in the match as Leydecker kept her strong defense despite being called passive and cautioned for points as well. But Leydecker had enough lead to not be trouble by those warning.

At 62kg, YANGZHEN (CHN) made a dream international debut by winning the 62kg gold medal in a thrilling final against former world U17 champion Ruzanna MAMMADOVA (AZE). Down 6-0, Yangzhen managed to score six points in the second period and win the final, 6-6, on criteria.

Mammadova, who won World U17 gold in 2022, raced to a 6-0 lead with three counter exposure points and almost pinned Yangzhen. But in the second period, Yangzhen mounted the comeback, scoring a takedown from single leg and then got a turn using a strong gut-wrench.

With the clock ticking, Yangzhen needed one takedown for the win and she scored exactly that to lead 6-6 on criteria. Mammadova had one minute to reclaim the lead but Yangzhen managed to play the clock and win on criteria.

RESULTS

55kg
GOLD: Everest LEYDECKER (USA) df. REENA (IND), 10-2

BRONZE: So TSUTSUI (JPN) df. Tuba DEMIR (TUR), 5-3
BRONZE: Gerda TEREK (HUN) df. Alexandra VOICULESCU (ROU), 6-2

62kg
GOLD: YANGZHEN (CHN) df. Ruzanna MAMMADOVA (AZE), 6-6

BRONZE: Shirin TAKEMOTO (JPN) df. Neevis RODRIGUEZ (MEX), 9-7
BRONZE: Nigina SABIROVA (UZB) df. Busra EFE (TUR), 8-0

65kg
GOLD: Momoko KITADE (JPN) df. Margarita SALNAZARIAN (UWW), 9-5

BRONZE: Iryna BORYSIUK (UKR) df. Mouda HAMDOUN (EGY), 12-2
BRONZE: Beyza AKKUS (TUR) df. Daniella NUGENT (USA), 10-0

76kg
GOLD: Nadiia SOKOLOVSKA (UKR) df. PRIYA (IND), via fall

BRONZE: Diana TITOVA (UWW) df. Evelin UJHELJI (SRB), via inj. def.
BRONZE: Cancan LIU (CHN) df. Tuvshinjargal TARAV (MGL), 6-0