#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

By United World Wrestling Press

COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#WrestleParis

Valizadeh, Mahdavi named in IOC Refugee Team for 2024 Paris Olympics

By United World Wrestling Press

LAUSANNE, Switzerland (May 2) -- Wrestlers Iman MAHDAVI and Jamal VALIZADEH were among the 36 athletes from 11 different countries across 12 sports were named by International Olympic Committee (IOC) President Thomas Bach to the IOC Refugee Olympic Team for Paris 2024.

Mahdavi and Valizadeh were selected to the IOC Refugee Olympic Team through the support of the Refugee Athletes Scholarship Programme, funded by the IOC's Olympic Solidarity program. The two wrestlers are supported by the hosting national federations of Italy and France and the United World Wrestling Development Department for Technical Assistance and participation in UWW events.

At the 2024 Paris Games in August, the two will be representing different styles with Valizadeh gearing up for Greco-Roman 60kg and Mahdavi set to compete in Freestyle 74kg.

Mahdavi was born to be a wrestler, following in his father's footsteps. Through his unwavering love for the sport and fierce determination, it was no surprise that success followed the now-29-year-old. He won seven junior national titles and quickly climbed the ranks in his nation.

But in 2020, that was all derailed as Mahdavi fled his country and became a refugee. He moved to Milan, Italy, and applied for asylum. He found a full-time job in Milan and friends that soon became family. Through all the uncertainties, one thing remained – his love for wrestling.

Mahdavi found a practice facility in Milan, one with high-level training partners that helped rekindle his Olympic hopes. He worked out five days a week, and after three years of struggle, Mahdavi returned to the mat under the UWW Refugee team.

Mahdavi's UWW Refugee team debut came at the 2023 European Championships, where he registered a 12th-place finish at 74kg, one of the most competitive brackets of the tournament. After two months of tweaks and improvements, Mahdavi achieved a career-best result – a bronze medal at the City of Sassari Tournament. He continued taking the mat every chance he had, wrestling in the Poland Open and World Championships, where he finished in fifth and 18th, respectively.

This year, Mahdavi's competition calendar will feature three events – two of which will be tune-up competitions. He already participated in the European Championships and will use the World OG Qualifier (May 11-12) as a warm up competition for the Paris Games, where he will compete August 9-10.

It is to be noted that Mahdavi will be in Istanbul on a participating basis and not for qualification. The same is true for Valizadeh who will compete in Istanbul but not to qualify.

Like Mahdavi, Valizadeh shared a similar love for wrestling from a young age. He became one of Iran's brightest talents through his hard work and commitment to wrestling.

Despite having a bright future in the sport, Valizadeh was forced to put wrestling in the rearview and leave Iran in 2014 for a better life. He ended up in Turkiye, where he worked nearly 16 hours a day to make ends meet.

But still, Valizadeh knew there was no way he could reach his ultimate goal – the Olympic Games – living in Turkiye.

After two years, Valizadeh departed Turkiye by boat and arrived in France where he trains with the French Greco-Roman National Team and lives in Metz.

Although he had been away from the sport for many years, Valizadeh regained his passion for wrestling and returned to the mat in 2023 as a UWW Refugee team member. He competed six times last year, including the European and World Championships.

This season, in addition to his appearances at the Henri Deglane and European Championships in GR 60kg, Valizadeh will participate, for experience, in the World OG Qualifier (May 9-10) before wrestling on home soil at the Paris Olympic Games, August 5-6.

For more on the IOC Refugee Olympic Team, visit olympics.com.