#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

Monday, July 18, 2022 - 11:26 By United World Wrestling Press

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COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: “One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#WrestleBratislava

On 14th attempt, Prevolaraki wins historic European gold for Greece

Friday, April 11, 2025 - 22:47 By Vinay Siwach

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BRATISLAVA, Slovakia (April 11) -- Maria PREVOLARAKI (GRE) made her first trip to the European Championships in 2011 when she was 19 years old. She competed in 14 European Championships and returned home with eight medals -- four silvers and four bronzes -- over the last 13 years.

Now 33 and competing at her 14th European Championships, Prevolaraki won her first gold medal with a thrilling win over Andreea ANA (ROU), ending a 24-year wait for Greece to have a champion in Women's Wrestling at the continental event. Former world champion Sofia POUMPOURIDOU (GRE) was the last and only other European champion for Greece in Women's Wrestling.

"I am very happy that I managed to earn the gold medal," Prevolaraki said. "I was waiting so many years to be the European champion and I am 33 years old but I managed to do it."

Over the years, Prevolaraki has lost four finals, all to different opponents. But Friday, she managed to keep her composure in a close bout for the win.

"This time I am more experienced and I did not feel any pressure," she said.  I played freely and good things happen when you have no pressure."

Wrestling in Bratislava in the 53kg weight class, Prevolaraki was hit with passivity first and put on the 30-second clock which expired without Prevolaraki scoring to give Ana 1-0 lead.

Ana extended her lead to 3-0 when Prevolaraki tried to hit a cut-back but was unsuccessful in the move. With more than two minutes remaining, Ana tried defending her 3-0 lead but was put on the activity clock when 1:10 were left.

During the 30-second period, Prevolaraki went for the leg-attack but Ana moved and tried getting behind Prevolaraki which she almost did and tried throwing the Greek with a cradle. But Prevolaraki was alerted and did not land in danger and scored a takedown. The activity clock against Ana expired which added another point for Prevolaraki, making the score 3-3 with the Greece wrestler leading on criteria of last point scored.

Romania decided to challenge, a strategic one. Even a lost challenge would need Ana to score a point to win from 4-3 with Prevolaraki lead and 3-3 with criteria to Prevolaraki.

On review, Romania lost the challenge and Prevolaraki led 4-3. Ana hit a sweep single and tried forcing Prevolaraki out of bounds but the Greece wrestler turned it around to get Ana's head out first and get another point to lead 5-3 which she defended and won the gold medal.

Maria PREVOLARAKI (GRE)Maria PREVOLARAKI (GRE) at the medal ceremony of the European Championships. (Photo: United World Wrestling / Kostadin Andonov)

"I think I have had a good career," she said. "I am sad that I don't have an Olympic medal but I have many European medals and world Championships medals."

Prevolaraki, a four-time Olympian, a rare feat in wrestling, paid tribute to three-time Olympic champion Buvaisar SAITIEV, by wearing a shirt with his photo and message. Saitiev had passed away in March at the age of 49 years.

"The legend [Saitiev] is for all wrestler all over the world and his legend has no bounds. I wanted to pay a tribute to this legend," she said.