#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

By United World Wrestling Press

COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#WrestleBratislava

Alpyeyeva, Livach golds keep Ukraine ahead of Turkiye at Europeans

By Vinay Siwach

BRATISLAVA, Slovakia (April 10) -- Anastasiya ALPYEYEVA (UKR) was facing a legend in her first-ever European Championships final. While she was chasing her first senior title, her opponent Yasemin ADAR (TUR) was chasing her eighth European title.

It would have been a fairytale for Adar. The Turkish legend who is the first to win Olympic medal, world gold and European gold, would have extended her record of most European titles in Women's Wrestling for Türkiye.

But Alpyeyeva did not get overawed but the occasion or her opponent and handed Adar a 6-0 loss in the 76kg final, which was also the last match for Adar.

The 34-year-old decided to put her shoes on the mat after the match, marking her retirement from the sport. She thanked the crowd of the X-Bionic Sphere, shook hands with Alpyeyeva and vanished into the background as the Ukrainian began her victory lap with the Ukraine flag.

Alpyeyeva did not get any chance to Adar in the final, overpowering her with strength and speed. Alpyeyeva hit three double-leg attacks and managed to score on all three of them.

While Adar did try matching Alpyeyeva, she was slow for the Ukrainian. Alpyeyeva managed to keep an upper hand for the full six minutes and won 6-0.

Alpyeyeva was the second gold medal for Ukraine on Thursday as 2019 European champion Oksana LIVACH (UKR) claimed her second title after beating Evin DEMIRHAN (TUR), 8-0, in an equally dominant fashion.

Livach began with a stepout and added a double-leg takedown for a 3-0 lead. She kept her attacks going and went for a big four-point move and another stepout made her lead 8-0 which she defended in the final minute.

The 27-year-old finished fifth at the Paris Olympics and was lacking on motivation recently. But the gold medal has revived her love for wrestling.  

At 55kg, Ekaterina VERBINA (UWW) made her senior European debut a successful one when she defeated 34-year-old Tatiana DEBIEN (FRA), 6-5, with a takedown in the final five seconds of the 55kg final.

Debien, who earned a bronze medal at the World Championships last year, scored a stepout and then tripped Verbina for four to lead 5-0. The French wrestler then decided to defend her lead for the remaining time.

This was a similar result to the last time the two faced each other at the Zagreb Open Ranking Series, with only the winner being different. Debien won that semifinal 5-4.

"I was confident that I could win," Verbina said. "I prepared for this match. I knew it would be intense. Two months ago, we faced each other at the Ranking Series event, and it was already a very rough match. I was ready for the same kind of wrestling, the same pressure — I expected it.

"I was angry. When there was one minute left, I looked at the scoreboard and saw that there was one minute remaining; my mind just switched off, and I started moving on autopilot."

Verbina has made a habit of winning gold medal at first continental championships over the years. She won gold at U17 European Championships in 2017, then the U23 European Championships in 2021 and now at senior level in 2025. She also has a U20 European gold which came in 2019, her second trip at that age-level.

"This is the first step for me into senior-level wrestling, because I hadn’t wrestled at the European or World Championships at the senior level before," she said. "This was my first major start. I competed at a ranking tournament earlier, didn’t do well, took third place, and I really wanted to prove myself at the senior level."

Verbina was born in Krasnoyarsk, Siberia but moved to Dagestan with her parents. She has trained in Makhachkala, Dagestan since 2005 and has been competing for Dagestan.

"Now I live and train in Makhachkala," she said. "My coach is Sveta Gracheva — she trains me day and night. She’s a very tough coach, but she believes in me."

Former world U20 champion Anastasiia SIDELNIKOVA (UWW) needed a last second takedown to beat Bediha GUN (TUR), 4-2, and win the gold medal at 59kg.

Sidelnikova was called passive twice which gave Gun a 2-0 lead but the Turkish wrestler was put on the 30-second clock which made the score 2-1. Gun was heading towards victory when Sidelnikova hit an inside trip which made Gun fall and give two points for Sidelnikova for  3-2 win. Gun challenged the call but lost adding another point to Sidelnikova score.

Another final was decided in the minute when Alina SHAUCHUK (UWW) managed to hang on to a 2-2 criteria win against Kateryna ZELENYKH (ROU) in the 68kg to win her first major medal.

Shauchuk scored a takedown in the first period but was called passive which gave Zelenykh a point. The Romanian scored a stepout and tied it 2-2 but Shauchuk led on criteria for her bigger technique.

RESULTS

50kg
GOLD: Oksana LIVACH (UKR) df. Evin DEMIRHAN (TUR), 8-0

BRONZE: Nadezhda SOKOLOVA (UWW) df. Emma LUTTENAUER (FRA), 11-1
BRONZE: Natallia VARAKINA (UWW) df. Emilia GRIGORE VUC (ROU), 4-1

55kg
GOLD: Ekaterina VERBINA (UWW) df. Tatiana DEBIEN (FRA), 6-5

BRONZE: Mariana DRAGUTAN (MDA) df. Roza SZENTTAMASI (HUN), 7-4 
BRONZE: Oleksandra KHOMENETS (UKR) df. Tuba DEMIR (TUR), 6-2

59kg
GOLD: Anastasiia SIDELNIKOVA (UWW) df. Bediha GUN (TUR), 4-2

BRONZE: Alina FILIPOVYCH (UKR) df. Erika BOGNAR (HUN), 3-2
BRONZE: Aurora RUSSO (ITA) df. Alyona KOLESNIK (AZE), 3-2

68kg
GOLD: Alina SHAUCHUK (UWW) df. Kateryna ZELENYKH (ROU), 2-2

BRONZE: Buse TOSUN (TUR) df. Manola SKOBELSKA (UKR), 9-6
BRONZE: Adela HANZLICKOVA (CZE) df. Sophia SCHAEFLE (GER), 12-0

76kg
GOLD: Anastasiya ALPYEYEVA (UKR) df. Yasemin ADAR (TUR), 6-0

BRONZE: Martina KUENZ (AUT) df. Enrica RINALDI (ITA), 2-1
BRONZE: Anastasiya ZIMIANKOVA (UWW) df. Laura KUEHN (GER), 2-2