#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

Monday, July 18, 2022 - 11:26 By United World Wrestling Press

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COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: “One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#WrestleBratislava

Adar, the woman of firsts in Turkiye wrestling, retires

Friday, April 11, 2025 - 09:17 By Vinay Siwach

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BRATISLAVA, Slovakia (April 10) -- Turkiye's first-ever Olympic medalist, first-ever world and European champion in Women's Wrestling, Yasemin ADAR (TUR)retired Thursday after 16 years of international wrestling.

A winner of seven gold medals at the European Championships did not have a fairytale ending as she lost the 76kg final against Anastasiya ALPYEYEVA (UKR) on Thursday at the European Championships in Bratislava.

Despite the loss, Adar undoubtedly retires the trailblazer in Women's Wrestling for Turkiye. In 2016, she won her first European title to create history before adding the world title in 2017. In 2021, she became the first Turkish wrestler in Women's Wrestling to win the bronze medal when she pinned Aiperi MEDET KYZY (KGZ) to claim the medal at the Tokyo Olympics.

"I had an incredible career in the 76kg category," Adar said after the European Championships final. "I had many successes and many firsts. I became a two-time world champion. I was at the Olympics with bronze medal. So I have an incredibly beautiful career and I am proud of myself. I can't believe it. It's very difficult to describe. I am very emotional today."

Adar, who had tears in her eyes while was taking off her shoes on the mat to mark her retirement, is aptly called the "woman of firsts" in Türkiye. With her teammates and family in the stands cheering for her, the final match became even more emotional for Adar.

"I finished my wrestling and believe me it was not easy at all," she said. "I even rehearsed it many times before coming here. I said this is where I will finish my career. In my speech, I always wanted to be considered as the legend of 76kilograms. This match was more nervous for me. I had planned it beforehand, I knew that this match was the last match. Even though I couldn't earn the gold medal, I ended it with silver. But believe me, there are really great successes in my career."

On how she came to the decision of retiring at the European Championships, Adar was clear that she wanted to pass on the baton to the younger generation.

"Even if you don't want it, wrestling starts to leave you," she said. "Although there are those who say I am very good, I try to compare it to a situation like this. I am 34-years-old with an 18-year-old athlete and unfortunately we cannot have the same performance."