#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

Monday, July 18, 2022 - 11:26 By United World Wrestling Press

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COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: “One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#WrestleBratislava

Prevolaraki steps closer to historic European gold; Bullen vs Ringaci final at 65kg

Thursday, April 10, 2025 - 08:31 By Vinay Siwach

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BRATISLAVA, Slovakia (April 10) -- Maria PREVOLARAKI (GRE) has got a chance to end her search for the elusive European gold medal. 

The 33-year-old entered her fifth European Championships final and with a hope of becoming the second wrestler from Greece to win the gold medal in Women's Wrestling. The four-time Olympian made her first finals' appearance in 2013 but finished with a silver medal. She earned the same medal in 2014, 2021 and 2022.

Prevolaraki defeated Zeynep YETGIL (TUR) via fall after building a 12-4 in the 53kg semifinal and booked her spot against former European champion Andreea ANA (ROU).

Natalia MALYSHEVA (UWW) gave Ana a big scare in the other semifinal, leading 3-2 with just 15 seconds remaining. But Ana hit a takedown for two points and got the lead back. Malysheva tried getting a reversal but the time ran out.

Sweden made sure it has one finalists in Women's Wrestling, a streaking dating back to 2022. Jonna MALMGREN (SWE) made it to three successive finals, winning two golds and a silver last year.

On Thursday, it was Johanna LINDBORG (SWE) who reached the final at 62kg with a dominant win over Paris Olympian Lucia NIEMESCH (GER). Lindborg has a bronze medal from 2020 but finished fifth in 2023 and 2024.

Against Niemesch, Lindborg scored a stepout and takedown to lead 3-0 before she blocked a headthrow from Niemesch for two points, added a turn to lead 7-0. Germany challenged the call for a slip throw but lost, making it 8-0 for Lindborg.

Niemesch completed an attack in the second period and scored two points but Lindborg defended her 8-2 lead for the win.

Standing between her and the gold medal is world U23 champion Iryna BONDAR (UKR) who survived a late attack from Alina KASABIEVA (UWW) and won her semifinal 8-4. Bondar, who has almost won everything at the age-group level, is making her senior European debut.

At 65kg, two Paris Olympic medalists from 62kg were entered. However, only one made it to the final.

Paris bronze medalist Grace BULLEN (NOR) pinned her way to the gold medal bout, spending only eight minutes on the mat of her 18 for three bouts. In the semifinal, she pinned Olha PADOSHYK (POL) after a 6-0 lead.

In the other semifinal, Paris silver medalist Iryna KOLIADENKO (UKR) was no match for former world and European champion Irina RINGACI (MDA) who once again countered the leg-attacks with ease. Ringaci moved into the final with an 11-0 win.

Returning champion at 72kg Nesrin BAS (TUR) will defend her title against Alla BELINSKA (UKR) on Friday. Bas defeated Daniela TKACHUK (POL), 11-3, in the semifinal while Belinksa took out Pauline LECARPENTIER (FRA), 8-2.

RESULTS

53kg
GOLD: Andreea ANA (ROU) vs. Maria PREVOLARAKI (GRE)

SF 1: Maria PREVOLARAKI (GRE) df. Zeynep YETGIL (TUR), via fall (12-4)
SF 2: Andreea ANA (ROU) df. Natalia MALYSHEVA (UWW), 5-3

57kg
GOLD: Elvira SULEYMAN KAMALOGLU (TUR) vs. Olga KHOROSHAVTSEVA (UWW)

SF 1: Olga KHOROSHAVTSEVA (UWW) df. Solomiia VYNNYK (UKR), 9-4
SF 2: Elvira SULEYMAN KAMALOGLU (TUR) df. Zhala ALIYEVA (AZE), via inj. def. (4-2)

62kg
GOLD: Johanna LINDBORG (SWE) vs. Iryna BONDAR (UKR)

SF 1: Johanna LINDBORG (SWE) df. Luisa NIEMESCH (GER), 8-4
SF 2: Iryna BONDAR (UKR) df. Alina KASABIEVA (UWW), 8-4

65kg
GOLD: Irina RINGACI (MDA) vs. Grace BULLEN (NOR)

SF 1: Irina RINGACI (MDA) df. Iryna KOLIADENKO (UKR), 11-0
SF 2: Grace BULLEN (NOR) df. Olha PADOSHYK (POL), via fall

72kg
GOLD: Alla BELINSKA (UKR) vs. Nesrin BAS (TUR)

SF 1: Alla BELINSKA (UKR) df. Pauline LECARPENTIER (FRA), 8-2
SF 2: Nesrin BAS (TUR) df. Daniela TKACHUK (POL), 11-3

Qualification bouts blog follows below

WATCH LIVE | LIVE MATCH ORDER | DAY 3 RESULTS

The semifinals will begin at 16:45

53kg
SF 1: Andreea ANA (ROU) vs. Natalia MALYSHEVA (UWW)
SF 2: Maria PREVOLARAKI (GRE) vs. Zeynep YETGIL (TUR)

57kg
SF 1: Elvira SULEYMAN KAMALOGLU (TUR) vs. Zhala ALIYEVA (AZE)
SF 2: Olga KHOROSHAVTSEVA (UWW) vs. Solomiia VYNNYK (UKR)

62kg
SF 1: Iryna BONDAR (UKR) vs. Alina KASABIEVA (UWW)
SF 2: Johanna LINDBORG (SWE) vs. Luisa NIEMESCH (GER)

65kg
SF 1: Olha PADOSHYK (POL) vs. Grace BULLEN (NOR)
SF 2: Iryna KOLIADENKO (UKR) vs. Irina RINGACI (MDA)

72kg
SF 1: Nesrin BAS (TUR) vs. Daniela TKACHUK (POL)
SF 2: Alla BELINSKA (UKR) vs. Pauline LECARPENTIER (FRA)

12:30: Paris Olympic silver medalist Iryna KOLIADENKO (UKR) led 10-3 and was lacing Beyza AKKUS (TUR) when the Turkiye wrestler called for medical and was announced injured, giving Koliadenko the win and a spot in the 65kg semifinals.

12:25: Big four and a fall for Johanna LINDBORG (SWE) over Amina CAPEZAN (ROU) at 62kg. Capezan took a 6-5 lead but Lindborg answered with a double-leg attack and the fall to enter the semifinal.

12:22: Iryna BONDAR (UKR) takes out Bilyana DUDOVA (BUL) at 62kg. Bondar with a takedown before Dudova tried to bounce back but Bondar counters and turns Dudova for a 7-1 lead. A lost challenge from Dudova which gives Bondar a 8-1 lead which is the final score.

12:14: No time wasted by world U23 champion Zhala ALIYEVA (AZE) who pancakes Magdalena GLODEK (POL) for a fall at 57kg and enter the semifinal.

12:12: A heartbreak for the local fans! Zsuzsanna MOLNAR (SVK) had it all under control, leading 5-3 and about to pin Daniela TKACHUK (POL). But the Polish wrestler reverse the fall position and scores two points in the final second to win 5-5 on criteria.

12:10: Zeynep YETGIL (TUR) survives a final second scare and wins 5-2 over Katarzyna KRAWCZYK (POL) at 53kg. Yetgil led 4-0 and attempted for the leg hold to defend the lead in the final five seconds. But Krawczyk spun behind and added a roll but it was after the time.

12:05: Grace BULLEN (NOR) books her spot in the 65kg semifinals with an 11-0 win over Dinara KUDAEVA (UWW). A big four-pointer to finish off the bout.

12:00: Defending champion Nesrin BAS (TUR) hangs on for 2-1 win against returning silver medalist Alexandra ANGHEL (ROU) in what was a rematch of the final from last year. Bas led 2-0 at the break before being called passive in the second period. But Anghel failed to score one more point for win.

11:55: Andreea ANA (ROU) and Liliia MALANCHUK (UKR) in a tense battle at 53kg. Malanchuk with an early takedown to take a 2-0 lead but Ana answers with a takedown and leads 2-2 on criteria. Single leg takedown in the second period for a 4-2 lead for Ana. Malanchuk fires double-leg attack and claim a 4-4 criteria lead with a minute and 40 seconds left. With 15 seconds left, Malanchuk gets cautioned for hair pulling and point for Ana who wins 5-4.

11:48: How did Irina RINGACI (MDA) tangle Eniko ELEKES (HUN) and secure the fall there? Ringaci blocks the lower part of Elekes with her leg and has her arm locked. There is no way Elekes can move. Ringaci wins inside one minute.

11:40: Veteran Maria PREVOLARAKI (GRE), searching for her first European title, has a good start with a 5-0 win over Viyaleta REBIKAVA CHYRYK (UWW) at 53kg. She get a point for Rebikava's passivity before adding a takedown and two more points in the second period.

11:30: Olga KHOROSHAVTSEVA (UWW) is into the semifinals at 57kg! She works up a 6-0 win over Evelina HULTHEN (SWE) and will wrestle for a spot in the final later tonight

11:20: Bilyana DUDOVA (BUL) gets the benefits of Lydia PEREZ (ESP) who is passive and Dudova wins 3-0 at 62kg. The four-time champion moves a step closer to her fifth title.

11:14: Johanna LINDBORG (SWE) gives Sweden its first win of the day! She works hard for her 11-2 win over Selvi ILYASOGLU (TUR) at 62kg but controls it throughout the six minutes.

11:12: Grace BULLEN (NOR) needs only 40 seconds to roll over Marta OJEDA NAVARRO (ESP) and win her first bout at 65kg. Great start for the Paris Olympic bronze medalist

11:00: World U23 champion and senior European debutant Iryna BONDAR (UKR) starts off at 62kg with a 10-0 technical superiority over Nikolett SZABO (HUN).

10:55: Olga KHOROSHAVTSEVA (UWW) scores seven points in the second period and beats world U20 champion Aryna MARTYNAVA (UWW) 7-1 at 57kg.

10:50: Quick finish on Mat B as defending champion Nesrin BAS (TUR) pins Elvira ERSSON (SWE) and moves on at 72kg. Bas recently on the European U23 gold medal at 68kg but she is going at 72kg here in Bratislava.

10:45: Age-group European champion Solomiia VYNNYK (UKR) with a 10-0 victory over Mihaela SAMOIL (MDA) in just over two minutes to start her campaign at 57kg.

10:30: The fourth day at the European Championships in Bratislava and its all women's wrestling. Paris Olympic medalists Iryna KOLIADENKO (UKR) and Grace BULLEN (NOR) are both in 65kg and competing for gold.