#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

By United World Wrestling Press

COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#WrestleBratislava

Valiev tops Sidakov; Uguev, Ramazanov win European golds

By Vinay Siwach

BRATISLAVA, Slovakia (April 9) -- It took Chermen VALIEV (ALB) five bouts, a tense European Championships final, a challenge decision in his favor and a some incredible skill but he finally managed to beat world champion Zaurbek SIDAKOV (UWW).

Valiev and Sidakov clashed in the final of the European Championships in Bratislava on Wednesday, and the Albanian came out as a 4-2 winner, winning for the first time against Sidakov in five bouts and becoming a European champion at 74kg.

"I've faced Zaurbek before," Valiev said. "Until now, he always came out as the winner. Today, I managed to win, and I'm really happy about that. Zaurbek and I have been good friends since childhood, I have a lot of respect for him. But today, I guess luck was more on my side."

Chermen VALIEV (ALB)The final sequence between Chermen VALIEV (ALB) and Zaurbek SIDAKOV (UWW) which resulted in a Valiev win. (Photo: United World Wrestling / Kostadin Andonov)

The two last clashed in the Russian National Championships which Sidakov won 3-2. But Valiev has since moved to Albania, won a bronze medal at 74kg at the Paris Olympics and emerged as one of the biggest names at 74kg.

Sidakov, world champion in 2023 at the weight class, had wrestled at the European Championships once before -- in 2016 at 70kg but did not win a medal.

In the final, Sidakov held the criteria lead 1-1 when Valiev was put on the activity clock again but he managed to drive Sidakov out of bounds during the 30-second period and get a point for a 2-1 lead.

With 50 seconds left on the clock, Sidakov went for a deep ankle pick, but got countered by Valiev for two-point exposure. Both continued the scramble and Sidakov managed to get a reversal for one point. However, it was initially scored two points for Sidakov which made it 3-2 for Sidakov before the referees awarded two for Valiev and a reversal point for Sidakov. That made the score 4-4 with Sidakov leading on criteria with six seconds remaining.

However, Albania challenged the call and on review, the 44-second scramble was awarded as two points for Valiev and a reversal point for Sidakov which gave Valiev a 4-2 lead to defend which he did. Sidakov limped off the mat which was later confirmed as a knee injury.

"The final was really tough for me, very intense match right up until the last second," he said. "Even at the end, it wasn’t clear who would get the score. But the score was given in my favor. I prepared hard and gave it 100 percent, put everything into my training. And today, God rewarded me with a gold medal."

Valiev, a former world U23 champion, is now focused on winning the senior world title and said that the gold medal in Bratislava will be a motivation to win in the Zagreb event in September.

"I’ll start preparing for the next competition," he said. "The main goal this year is the World Championships, and I hope to get there healthy and ready. I’ll keep that gold medal in my mind and keep pushing forward."

With that loss Sidakov, Tokyo Olympic champion at 74kg, suffered his first since 2018 when he lost Hetik CABALOV (SRB) in the Ivan Yaryguin Ranking Series.

While Sidakov suffered a loss, fellow Tokyo Olympic champion Zavur UGUEV (UWW) pulled off another last-second thrilling win over Arsen HARUTYUNYAN (ARM) to win his first-ever European gold medal.

Uguev, who was struggling with form in recent past and finished without a medal at the World Championships last year, rebounded with a 7-5 victory in the 61kg final to win gold.

"I’m truly happy," Uguev said. "I had even forgotten what it feels like to be called up to the top of the podium."

The final got off to a mesmerizing start with Uguev suplexing Harutyunyan during the Armenian's activity period. He was awarded two points for the move but he challenged for four points but lost, making the score 3-1.

In the second period, Uguev tried to pass behind for a takedown but Harutyunyan got hold of his leg and tripped him for four points to claim a 5-3 lead. Uguev was not giving up though. As Harutyunyan tried pushing him out, Uguev hit a underhook throw for two points to make the score 5-5 but Harutyunyan led on criteria for his bigger technique.

This was settled in the final minute when Uguev got on a single leg attack, elevated and finished with a takedown with 25 seconds left. He defended his 7-5 lead to win the gold medal.

"I had said it was going to be an interesting match and it really was," he said. "I got thrown unexpectedly early on and had to catch up. I was working, pushing forward, but I wasn’t worried — I believed I could close the gap, even though I couldn’t at first."

Uguev had three European medals, a bronze and silver, in the past having lost to Giorgi EDISHERASHVILI (AZE) in 2017 and 2018. But he came a two-time world and Olympic champion. 

"I was lying down and a thought came to me," he said. "I looked back and realized -- I didn’t actually have a European medal yet. And I thought, “Now it’s time. I have to win one.”

Since winning the gold at 57kg at the Tokyo Games, Uguev has two fifth-place finishes at the World Championships internationally. But with the win on Wednesday, Uguev put his hat in the ring for the world title later this year.

Denis TSARGUSH, who was in the corners of both Sidakov and Uguev, said that Sidakov's loss a bit difficult to digest.

"We performed well overall. It’s just that the final match with Zarubek left a bit of a bitter aftertaste," he said. "He could have won but Chermen also wrestled really well."

Magomed RAMAZANOV (BUL), Paris 2024 Olympic champion was also in action on Wednesday and he scored a thrilling 9-5 win against Mahamedkhabib KADZIMAHAMEDAU (UWW) in the 86kg final.

Kadzimahamedau was leading in 5-1 after he had scored two takedowns and Ramazanov got going only in the final minute. He scored a takedown with a leg-hold before turning Kadzimahamedau four times to make it 9-5. Ramazanov got Kadzimahamedau.

"All my thoughts were about winning — I really didn’t want to lose," Ramazanov said. "If the match had ended like that, without me giving it my all, it would’ve been incredibly disappointing. That’s why I switched into full gear — I wasn’t thinking about tactics anymore, I was just pushing forward. I would rate my performance around 6 out of 10. There were a lot of strong athletes."

Magomed RAMAZANOV (BUL)Magomed RAMAZANOV (BUL) gut wrenches Mahamedkhabib KADZIMAHAMEDAU (UWW) for the win in the 86kg final. (Photo: United World Wrestling / Kostadin Andonov)

With the win, Ramazanov won his second European title and he also avenged his 2019 79kg final loss at the European Championships.

"I wanted to avenge for past losses, but it wasn’t about proving anything," he said. "I just always try to choose the toughest opponents — especially the ones I’ve lost to before."

Dauren KURUGLIEV (GRE)Dauren KURUGLIEV (GRE) won his fourth European Championships gold medal. (Photo: United World Wrestling / Kostadin Andonov)

At 92kg, three-time European champion Dauren KURUGLIEV (GRE) added a fourth after he sneaked through the final against Osman NURMAGOMEDOV (AZE), 6-5.

Kurugliev, who also has a European Games gold medal, opened the final with an ankle pick for a takedown in the first thirty second of the bout and maintained till the break. There was no points scored in the bout until the last 25 seconds.

Nurmagomedov asked for a takedown but he lost the challenge which gave Kurugliev another point. He soon scored a stepout to cut the lead to 3-1 and as he tried to score another, Kurugliev circled and scored a go-behind as Nurmagomedov thought he completed the stepout.

A challenge would have helped Nurmagomedov at this point but he had already used it and Kurugliev's lead swelled to 5-1.

Nurmagomedov got a takedown with a ankle pick for two point and he got another point for Kurugliev's fleeing, making the score 5-4. The bout resumed in par terre with four seconds on the clock but Nurmagomedov failed to score a turn and lost the final.

 Giorgi MESHVILDISHVILI (AZE)Giorgi MESHVILDISHVILI (AZE) scores the winning throw against Solomon MANASHVILI (GEO) during the 125kg final. (Photo: United World Wrestling)

The European Championships had a different winner at 125kg in 13 years as Giorgi MESHVILDISHVILI (AZE) needed a buzzer-beating front body throw for four to defeat Solomon MANASHVILI (GEO), 7-7, in the final.

Meshvildishvili thus became the first wrestler not named Taha AKGUL (TUR) or Geno PETRIASHVILI (GEO) to win the 125kg gold medal since 2012.

Manashvili was  leading 7-3 with seven seconds remaining when Meshvildishvili scored a reverse exposure throw for four, awarded only after the Azerbaijan side challenged.

Giorgi MESHVILDISHVILI (AZE)Giorgi MESHVILDISHVILI (AZE) with Taha AKGUL (TUR) during the European Championships. (Photo: United World Wrestling / Kadir Caliskan)

The win also captured the Freestyle team title for Azerbaijan over Georgia. The two countries were tied at 94 points and the winner of 125kg would take his country to the top of the podium.

Meshvildishvili's win gave Azerbaijan 119 points for the top spot while Georgia was second with 114 points. Turkiye finished third with 73 points.

 

Photo

RESULTS

61kg
GOLD: Zavur UGUEV (UWW) df. Arsen HARUTYUNYAN (ARM), 7-5

BRONZE: Andrii DZHELEP (UKR) df. Dzmitry SHAMELA (UWW), 3-1
BRONZE: Zelimkhan ABAKAROV (ALB) df. Leomid COLESNIC (MDA), 11-0

74kg
GOLD: Chermen VALIEV (ALB) df. Zaurbek SIDAKOV (UWW), 4-2

BRONZE: Aghanazar NOVRUZOV (AZE) df. Ramazan RAMAZANOV (BUL), 6-4
BRONZE: Taimuraz SALKAZANOV (SVK) df. Murad KURAMAGOMEDOV (HUN), 3-0

86kg
GOLD: Magomed RAMAZANOV (BUL) df. Mahamedkhabib KADZIMAHAMEDAU (UWW), 9-5

BRONZE: Osman GOCEN (TUR) df. Sebastian JEZIERZANSKI (POL), 4-2
BRONZE: Artur NAIFONOV (UWW) df. Eugeniu MIHALCEAN (MDA), 10-0

92kg
GOLD: Dauren KURUGLIEV (GRE) df. Osman NURMAGOMEDOV (AZE), 6-5

BRONZE: Miriani MAISURADZE (GEO) df. Yaraslau IADKOUSKI (UWW), 5-0 
BRONZE: Feyzullah AKTURK (TUR) df. Ahmed BATAEV (BUL), 8-6

125kg
GOLD: Giorgi MESHVILDISHVILI (AZE) df. Solomon MANASHVILI (GEO), 7-7

BRONZE: Dzianis KHRAMIANKOU (UWW) df. Vlagyiszlav BAJCAJEV (HUN), 5-2
BRONZE: Kamil KOSCIOLEK (POL) df. Azamat KHOSONOV (GRE), 8-0