#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

Monday, July 18, 2022 - 11:26 By United World Wrestling Press

Share this article

COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: “One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#wrestlebishkek

Asian Olympic 2024 Greco-Roman Qualification Bouts set

Sunday, April 21, 2024 - 04:09 By Ken Marantz & Vinay Siwach

Share this article

BISHKEK, Kyrgyzstan (April 21) -- The final day of the Asian Olympic qualifier with six Greco-Roman Olympic weight classes. 12 Olympic quotas will be on offer in 60kg, 67kg, 77kg, 87kg, 97kg and 130kg.

WATCH LIVE | LIVE MATCH ORDER

The Paris Qualification Bouts are set

60kg
Aidos SULTANGALI (KAZ) vs. Jui Chi HUANG (TPE)
Se ung RI (PRK) vs. Dahyun KIM (KOR)

67kg
Amantur ISMAILOV (KGZ) vs. HUSIYUETU (CHN)
Kyotaro SOGABE (JPN) vs. Meiirzhan SHERMAKHANBET (KAZ)

77kg
Demeu ZHADRAYEV (KAZ) vs. Dowon LEE (KOR)
Rui LIU (CHN) vs. Amin KAVIYANINEJAD (IRI)

87kg
Haitao QIAN (CHN) vs. Sultan EID (JOR)
Alireza MOHMADIPIANI (IRI) vs. Jalgasbay BERDIMURATOV (UZB)

97kg
Rustam ASSAKALOV (UZB) vs. U. DZHUZUPBEKOV (KGZ)
Ibrahim FALLATAH (KSA) vs. Seungjun KIM (KOR)

130kg
Seungchan LEE (KOR) vs. Sota OKUMURA (JPN)
Alimkhan SYZDYKOV (KAZ) Roman KIM (KGZ)

12:25: Asian Games silver medalist Amin KAVIYANINEJAD (IRI) keeps Iran's hopes of filling all six Greco weights in Paris alive with a 7-1 win over Ali ALABODA (IRQ) at 77kg to end the morning session. Kaviyaninejad is put on the bottom of par terre first, but escapes, scores a takedown and adds a gut wrench for a 4-1 lead. He scores a gut wrench from par terre in the second period, clinching the win and setting up a clash with Rui LIU (CHN) for the ticket to Paris.

12:16: Saudi Arabia, like Jordan looking for a first-time Olympian, will get a chance tonight from Ibrahim FALLATAH (KSA), who defeated  Mirzoamin SAFAROV (TJK) 3-1 at 97kg. After gaining a passivity point, Fallatah scores a takedown when he fights off a whizzer for a 3-0 lead in the first period. In the second, he keeps from getting turned while on the bottom of par terre.

12:11: Dowon LEE (KOR) makes short work of Gadiel MISSO (SGP) at 77kg, chalking up an 8-0 win in 33 seconds. He will face Demeu ZHADRAYEV (KAZ) for the Olympic spot.

12:09: Seungjun KIM (KOR) scores all of his points in the first period, then hangs on for a 5-4 win over Amanberdi AGAMAMMEDOV (TKM) at 97kg.

12:06: Haitao QIAN (CHN), a world bronze medalist back in 2019 at 82kg, rallies with a takedown and two rolls in the second period to defeat Sanghyeok PARK (KOR) 8-3 at 87kg and gain a place in tonight's qualifying match.

12:00: Rustam ASSAKALOV (UZB) with his trademark handlock throw over Yuri NAKAZATO (JPN) before finishing the bout 10-0 at 97kg. He moves into the semifinals.

11:56: Tokyo Olympian Jalgasbay BERDIMURATOV (UZB) survives a scare, scoring a takedown with 1:08 left to defeat Sunil KUMAR (IND) 4-2 at 87kg. Kumar earlier had a stepout wiped out on the challenge, then a takedown with 11 seconds left.

11:55: Big win for Jordan as Sultan EID (JOR) gains a 4-point takedown and converts it into a fall in the second period over Sukhrob ABDULKHAEV (TJK) at 87kg. A win tonight against the winner of Sanghyeok PARK (KOR)-Haitao QIAN (CHN) will give him Jordan's first-ever berth in wrestling at an Olympics.

11:45: Dahyun KIM (KOR) sticks Baljinnyam TSEVEENRAVDAN (MGL) with a 4-point arm throw, then comes back with a takedown and gut wrench to end their match at 60kg. An unsuccessful challenge makes it officially 9-0.

11:43: Asan ZHANYSHOV (KGZ) gave some hope to the local crowd but Alireza MOHMADIPIANI (IRI) proved too good for him. Mohmadipiani gets par terre in the second period to make the score 3-2 with Zhanyshov leading. Mohamadipiani lifts and pushes Zhanyshov to the mat to score two points. A takedown later to win 8-3 at 87kg.

11:42: Rising star Kyotaro SOGABE (JPN) proves too much for Muhammad ALIANSYAH (INA), as the 2022 world U23 bronze medalist gets a takedown and a gut wrench, then unleashes a 4-point throw to win 8-0 in 1:20 and move one win away from an Olympic place at 67kg.

11:38: Sota OKUMURA (JPN), looking to become the first Japanese to make it to the Olympics in an upper Greco weight class since 2012 and the first heavyweight since 1996, rallies from a 6-1 deficit to defeat a fatigued Temurbek NASIMOV (UZB) 12-6 at 130kg. Okumura ties the match at 6-6 with a 4-point throw off a whizzer, then adds a pair of stepouts that met little resistance.

11:37: HUSIYUETU (CHN) looks like a merry-go-round rolling Faisal ALDOSSARY (KSA) four straight times from par terre in the second period for a 9-0 win to make tonight's qualifying match at 67kg.

11:28: Abror ATABAEV (UZB) and Meiirzhan SHERMAKHANBET (KAZ) on Mat B. Shermakhanbet gets the par terre position first and he exposes Atabaev twice for a 5-0 lead. Atabaev challenges for a leg foul but loses it to hand one more point to Shermakhanbet. Atabaev gets one turn in par terre in the second period but Shermakhanbet wiggles out of the hold. A 6-3 win for Shermakhanbet and Atabaev leaves disappointed

11:19: Two-time Asian silver medalist Seungjun KIM (KOR)squanders a seven-point lead, but still hangs on to beat Asian Games silver medalist Yiming LI (CHN) 7-7 on criteria at 97kg. Kim gets three gut wrenches from par terre to lead 7-0, before Li comes back with a takedown and stepout. In the second period, Li adds a takedown and a stepout with a fleeing point tacked on to tie it at 7-all, but his late efforts to force Kim out once more fall short and both wrestlers drop to the mat in exhaustion.

11:19: Amantur ISMAILOV (KGZ) with a reverse lift and destroys Yong Jin RO (PRK) with two slams. Incredible show of strength from Ismailov.

11:17: Roman KIM (KGZ), the host country's three-time Asian medalist, fights off a gutsy Ali AL SHARUEE (IRQ) in a 4-1 win at 130kg.

11:13: Alimkhan SYZDYKOV (KAZ) scored a takedown to start the 130kg bout against Aybegshazada KURRAYEV (TKM). He got a par terre point and then rolled Kurrayev for a 9-0 win.

11:10: Yuri NAKAZATO (JPN) led 2-0 against Olzhas SYRLYBAY (KAZ) at the break and then defended from par terre in the second period to pull off a 2-1 victory at 97kg.

11:08: Sunil KUMAR (IND), the 2019 Asian silver medalist, gets a pair of gut wrenches in his turn in par terre in the second period and defeats Soh SAKABE (JPN) 5-1 at 87kg. He will next face two-time world medalist and Asian Games champion Jalgasbay BERDIMURATOV (UZB).

11:00: Asan ZHANYSHOV (KGZ) gets four gut wrenches from par terre to win 9-0 Yhlas ABDURAZAKOV (TKM). Turkmenistan challenged but lost to give another point to Zhanyshov

10:58: Asian Games bronze medalist Se Ung RI (PRK), leading  4-0 lead in the second period at 60kg against  SUMIT (IND), has a takedown and gut wrench nullified on challenge due to a leg violation. Sumit gets a takedown to pull within two, but Ri stuffs his roll attempt for a 2-point exposure and a 6-2 win.

10:43: Meiirzhan SHERMAKHANBET (KAZ) with a dreamy suplex to beat 10-1 over Rovshen ATDAYEV (TKM) as he moves on at 67kg. Beautiful move!

10:42: In a sign of a generational change, up-and-coming Japanese Kyotaro SOGABE (JPN) gets four rolls from par terre and ousts 36-year-old two-time Olympian and three-time world medalist Hansu RYU (KOR) 9-0 in just under two minutes at 67kg. The 22-year-old Sogabe, the 2023 Asian silver medalist, made a name for himself by nearly knocking off Tokyo Olympic champion Mohammadreza GERAEI (IRI) at last year's World Championships, losing 11-10 in a memorable match that had the crowd on his side.

10:38: Yong Jin RO (PRK), a 2015 Asian junior bronze medalist who returned to the international stage to finish 10th at last October's Asian Games, defeats Karrar ALBIDHAN (IRQ) 12-4 at 67kg to start the action on Mat C. Ro falls behind 2-2 after an early scramble, but reverses and adds a 2-point throw at the edge. A 2-point penalty is tacked on for fleeing, and another point for an unsuccessful challenge. And 2-and-2 makes the score 10-4 before Ro finishes it with a gut wrench.

10:33: 2023 Asian champion Abror ATABAEV (UZB) with a quick 8-0 win over ASHU (IND) at 67kg to advance. The former U17 world champion is looking to win the Paris quota at 67kg.

10:30: Greco-Roman powerhouses out to earn their Paris Olympic quotas. On the final day of the Asian Olympic qualifiers with 12 quotas