#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

By United World Wrestling Press

COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#JapanWrestling

Tokyo Olympic champ Otoguro calls it a career at 26

By Ken Marantz

TOKYO (April 6) -- Tokyo Olympic gold medalist Takuto OTOGURO (JPN), whose dynamic moves and fierce tenacity thrilled fans around the world, suddenly announced his retirement, bringing down the curtain on a short but glory-filled career also plagued by injuries.

"Some may be surprised by this sudden announcement, but I have decided to retire as a wrestler," the 26-year-old Otoguro wrote on Instagram on Friday that included an English translation. "I discovered wrestling and became obsessed with it, and [was] loved and supported so much that it was a happy wrestling life."

Otoguro, who still remains Japan's youngest-ever male world champion for the freestyle 65kg gold he won in 2018, said he feels no uneasiness about leaving the mat, while adding a cryptic message about how the sport lost some of its shine for him.

"I have no regrets, because I was able to play the wrestling I love until I started to hate it," Otoguro wrote.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Takuto Otoguro (@01096taku)

It seems that being unable to defend his Olympic title at the 2024 Paris Games likely swayed his decision. First, he was hampered by a lingering foot injury and failed to secure Japan's quota at 65kg at the 2023 World Championships. Then he lost out in the domestic qualifying process to eventual gold medalist Kotaro KIYOOKA (JPN).

As it turned out, the 6-6 loss to Kiyooka in the semifinals at the All-Japan Championships in December 2023 would prove to be Otoguro's final match. There was no symbolic leaving of the shoes on the mat at the time.

In stepping away, Otoguro paid tribute to all those who helped him achieve his success, while expressing his gratitude for putting up with his self-acknowledged stubbornness.

"My family, coaches, trainers, fellow wrestlers, and everyone who supported me and cheered me on," Otoguro wrote. "I can't mention all of their names, but I think I was a crazy and difficult wrestler to deal with. Thank you for believing in me and supporting me."

Otoguro won gold and bronze medals in three appearances at the cadet (U17) worlds, but gained widespread global notoriety with his dazzling performance at the 2018 World Championships in Budapest.

Otoguro overcame an ankle injury to notch a 16-9 victory over Bajrang PUNIA (IND) in a wild, freewheeling final that was selected as UWW's Freestyle Match of the Year  -- overshadowing his 15-10 come-from-behind win in the semifinals over Akhmed CHAKAEV (RUS).  He was also chosen as the Breakout Performer of the Year.

That made him, at 19 years 10 months, Japan's youngest-ever male world gold medalist, breaking the previous record held by 1976 Olympic gold medalist Yuji TAKADA (JPN), his head coach at Yamanashi Gakuin University.

Otoguro, who won back-to-back titles at the Asian Championships in 2020 and 2021, hit the pinnacle of his career at the Tokyo Olympics. He defeated in succession Iszmail MUSZUKAJEV (HUN), avenging a loss in the bronze-medal match at the 2019 worlds; Gadshimurad RASHIDOV (ROC), the 2019 world champion; and Haji ALIEV (AZE), a 2016 Olympic bronze medalist and former world champion.

Otoguro started wrestling at age 4, following older brother Keisuke into the wrestling club coached by their father. He found success early, winning five straight national titles for his elementary school age group from second to sixth grades.

In a 2019 interview with The Japan News, Otoguro recalled the battles he and Keisuke had in their home, and how it laid the foundation for his future success.  "We would break windows, and open holes in the wall," he said, his soft-spoken, reserved nature contrasting with his aggressive style on the mat. "It would escalate from wrestling into fighting. It made us both better. It was the best way."

Otoguro opted to leave their home in Yamanashi Prefecture after elementary school to enroll in the JOC Elite Academy in Tokyo. He won the national junior high school title, then became the fourth wrestler in history to win the national Inter-High tournament for three consecutive years.

For university, Otoguro returned to his home prefecture to attend Yamanashi Gakuin, where his practice partners included 2017 world 57kg champion Yuki TAKAHASHI (JPN) and world 70kg bronze medalist Yuji FUJINAMI (JPN), the older brother Paris women's gold medalist Akari FUJINAMI (JPN).

"Of course he works hard, but what I am most envious about him is his total preparation for matches," Takahashi was quoted as saying by The Japan News. "He knows no fear. He is really remarkable."

Early in his freshman year, Otoguro suffered his first major injury, a torn cruciate ligament in the knee, that kept him off the mat for about a year. But he came back in the fall of 2017 and, at that year's All-Japan, defeated 2016 Rio Olympics 57kg silver medalist Rei HIGUCHI (JPN) for the first of three national titles.

Upon graduation, Otoguro followed Keisuke again, this time to the Japan Self-Defense Forces' Physical Training School team. He has not indicated what he plans to do in the future.

"To everyone who loved my wrestling: I feel a little lonely, but this is farewell as a wrestler. I hope that the wrestling world moves in a positive direction in the future."