#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

Monday, July 18, 2022 - 11:26 By United World Wrestling Press

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COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: “One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#WrestleBaku, #WrestleParis

Livach stuns Stadnik; Adar, Kurachkina confirm Paris 2024 spots at European qualifier

Saturday, April 6, 2024 - 21:32 By Vinay Siwach

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BAKU, Azerbaijan (April 6) -- Five seconds separated Mariya STADNIK (AZE) and history.

Leading 2-0 against Oksana LIVACH (UKR), Stadnik could have become the first woman wrestler to qualify for five Olympic Games. However, Livach pinned her with five seconds remaining to stun the National Gymnastics Arena in Baku, Azerbaijan.

Livach did create history, becoming the first wrestler to beat Stadnik in a European event in a career that goes back 20 years. More importantly, Livach earned a Paris Olympic quota for Ukraine at 50kg.

This was the first time that Livach won against Stadnik with her latest loss at the European Championships semifinal in Bucharest in February.

"I just want to wrestle," Livach said. "I don't care about the opponent. This is the first time I have beaten her and it's amazing. She is a legend. It's a long journey to beat her. I worked hard to win here."

Livach trailed 2-0 with 11 seconds remaining in the bout when the referee called for a restart and Livach immediately hit a double-leg attack, putting Stadnik's back on the mat and held her, securing the fall.

"[In the last moments], I tried to keep her [Stadnik's] lead to a low number," she said. "At the last minute, I worked more and needed to attack. It was a tactic."

Ukraine now has two quotas for Paris Olympics as Iryna KOLIADENKO (UKR) won one in 62kg at the World Championships. The last chance World Qualifier in Istanbul from May 9 to 12 will present another opportunity for the wrestlers to win a quota.

"The Olympic qualification for Ukraine is very important," she said. "It is for my country, for people who support me. It's an unimaginable feeling."

Nadezhda SOKOLOVA (AIN) won the other Paris 2024 spot at 50kg as she defeated Anastasia BLAYVAS (GER), via fall after building a 12-2 lead. She led 2-0 at the break but shifted gears in the second period. She countered Blayvas' attempt to hit a toss and scored four points. She used a cradle to hit another four and secure the fall.

Iryna KURACHKINA (AIN)Iryna KURACHKINA (AIN) defeated Alina HRUSHYNA (UKR) to win at 57kg. (Photo: United World Wrestling / Kadir Caliskan)

Silver medalist in Tokyo at the 57kg weight class, Iryna KURACHKINA (AIN) pulled off a last-minute takedown to beat Alina HRUSHYNA (UKR) and earn a quota.

Kurachkina led Hrushyna 2-2 as she had a takedown against Hrushyna's sequence of one and one points. Hrushyna scored a pushout with 33 seconds left on the clock, forcing Kurachkina to attack more.

With just 10 seconds left, Kurachkina hit a double-leg and lifted Hrushyna to slam her the mat, earning four points and a 6-3 win.

The second spot at 57kg was earned by Sandra PARUSZEWSKI (GER) who pinned Elvira KAMALOGLU (TUR) in the second period to confirm her spot. Paruszewski was leading 1-0 at the break for Kamaloglu's passivity. The Turkish wrestler began the second period with a takedown and took a 2-1 lead. Paruszewski never slowed down and used the underhook to keep Kamaloglu guessing.

She would ultimately use an underhook throw to put Kamaloglu's back on the mat and get the pin along with the Paris 2024 quota. Tokyo Olympian champion and Germany's first women's wrestling champion Aline FOCKEN (GER) would later rush to congratulate her.

Yasemin ADAR (TUR)Yasemin ADAR (TUR) won the Paris 2024 spot for Turkiye at 76kg. (Photo: United World Wrestling / Kadir Caliskan)

European champion Yasemin ADAR (TUR) convincingly defeated former European medalists to qualify Turkiye for the Paris Games at 76kg. She opened the day with a 12-2 win over Epp MAR (EST) and finished it with a 6-2 controlled win over Martina KUNEZ (AUT).

Kuenz was returning to the mat since the Ranking Series in Bishkek in June 2023 and began well, taking a 1-0 lead but Adar countered Kuenz's half-hearted attacks and scored points, ultimately winning 6-2.

Hungary managed to secure the other spot at 76kg as Bernadett NAGY (HUN) won 2-0 against Pauline LECARPENTIER (FRA). This marks the fourth straight Olympic in which Hungary qualified in Women's Wrestling. Mariana SASTIN (HUN) was the first woman to qualify for wrestling in London 2012.

At 53kg, Tokyo Olympian Andreea ANA (ROU) moved back to 53kg to qualify Romania and did that by beating Annika WENDLE (GER), 5-4, in the Paris qualification bout.

The bout was not as close as the scoreline suggests but Ana did slow down in the final minute. After taking a 5-0 lead, Ana gave up two stepouts, one point for fleeing and one point for a singlet pull.

"I think after leading 5-0, I became complacent," Ana said. "I will take a break for now and then prepare for the Paris Olympics."

Tokyo Olympian Maria PREVOLARAKI (GRE) suffered a heartbreaking loss to Natalia MALYSHEVA (AIN) at the 53kg after Malysheva pulled Prevolaraki from the back and pinned her to the mat, securing the fall and the Paris 2024 ticket.

Bilyana DUDOVA (BUL)Bilyana DUDOVA (BUL) earned a spot at 62kg for Bulgaria. (Photo: UWW / Kadir Caliskan)

Former world champion Bilyana DUDOVA (BUL) picked up a Paris 2024 ticket for Bulgaria at 62kg after she beat Ameline DOUARRE (FRA), 3-0. Dudova had failed to finish on the podium at the European Championships. However, she did not let that win affect her and easily won the quota.

Alina KASABIEVA (AIN) earned the second quota at 62kg as she defeated Mariana CHERDIVARA ESANU (MDA), 6-1.

Poland will have a representative at 68kg after 72kg regular Wiktoria CHOLUJ (POL) managed to score exposure in the dying moments of the bout to beat Adela HANZLICKOVA (CZE), 3-2.

Hanzlickova led 2-1 after she locked both of Choluj's arms and turned her for two points. She was on the verge of pinning Choluj but the Poland wrestler managed to sneak out of that position.

Choluj got on a single-leg and scored exposure to take 3-2 lead that she defended in the last 14 seconds to earn a spot for Paris.

Tokyo Olympian Khanum VELIEVA (AIN) was in no trouble beating Manola SKOBELSKA (UKR), 12-0, at 68kg to earn the second spot for the Paris Games.

dfg

RESULTS

50kg Paris Olympic Qualification Bouts
SF 1: Oksana LIVACH (UKR) df. Mariya STADNIK (AZE), via fall (4-2)
SF 2: Nadezhda SOKOLOVA (AIN) df.  Anastasia BLAYVAS (GER), via fall (12-2)

53kg Paris Olympic Qualification Bouts
SF 1: Andreea ANA (ROU) df. Annika WENDLE (GER), 5-4
SF 2: Natalia MALYSHEVA (AIN) df. Maria PREVOLARAKI (GRE), via fall (8-0)

57kg Paris Olympic Qualification Bouts
SF 1: Sandra PARUSZEWSKI (GER) df. Elvira KAMALOGLU (TUR), via fall
SF 2: Iryna KURACHKINA (AIN) df. Alina HRUSHYNA AKOBIIA (UKR), 6-3

62kg Paris Olympic Qualification Bouts
SF 1: Bilyana DUDOVA (BUL) df. Ameline DOUARRE (FRA), 3-0
SF 2: Alina KASABIEVA (AIN) df. Mariana CHERDIVARA ESANU (MDA), 6-1

68kg Paris Olympic Qualification Bouts
SF 1: Wiktoria CHOLUJ (POL) df. Adela HANZLICKOVA (CZE), 3-2
SF 2: Khanum VELIEVA (AIN) df. Manola SKOBELSKA (UKR), 12-0

76kg Paris Olympic Qualification Bouts
SF 1: Bernadett NAGY (HUN) df. Pauline LECARPENTIER (FRA), 2-0
SF 2: Yasemin ADAR (TUR) df. Martina KUENZ (AUT), 6-2