#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

By United World Wrestling Press

COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#JapanWrestling

World champion in Freestyle, Narikuni earns elusive shot at Greco title

By Ken Marantz

TOKYO (June 20) -- Taishi NARIKUNI was never ready to abandon his quest of completing the extremely unique double of world titles in both freestyle and Greco. But after his latest setback six months ago, he began to wonder if it was beyond his limits.

Narikuni, the world freestyle 70kg champion in 2022, put the dream within reach again when he secured a place on Japan's team to this year's World Championships at Greco 72kg.

Also Read: Tokyo champ Shidochi dealt setback in return from two-year layoff

Narikuni captured the title at the Meiji Cup All-Japan Championships on Friday at Tokyo Metropolitan Gym, then returned to the mat a short time later to win a playoff for the ticket to the senior worlds to be held September 13-22 in Zagreb.

"I finally did it," Narikuni said. "Of course, I'm happy, but there's also a feeling of relief."

The Meiji Cup is the second of two domestic qualifiers for the Zagreb worlds, following the Emperor's Cup All-Japan Championships last December. Winners at both earned places outright on the world team, while a playoff determined spots in which the champions differed.

Joining Narikuni on the plane to Zagreb will be his long-time friends and brothers Hayato and Takashi ISHIGURO, who started the sport in the same Gold Kids club run by Narikuni's mother -- a former two-time world champion herself.

Taishi NARIKUNI (JPN)Taishi NARIKUNI works to turn Ryoma HOJO in the Greco 72kg final.  (Photo: Takeo Yabuki / wrestling-spirits.jp)

It was Mom's two world titles that inspired Narikuni to launch a quest to not only match her in number of golds, but top her in uniqueness by going for one each in the two men's styles.

But since winning the freestyle title in Belgrade, he endured a tough road in switching full-time to Greco. Hampered at times by injury, he failed to even make the final of any of the domestic qualifiers.

One obstacle was that he tried to make it at 67kg, which is one of Japan's most stacked weight classes. He dropped down to 63kg for the Emperor's Cup in December, but the strain of cutting so much weight took its toll and he was ousted in the semifinals.

"When I cut down to 63kg in December, that was really, really tough," Narikuni said. "It took three months and I barely made it. But I thought if I want to win the world title, 63kg was the only path.

"To put everything on the line and then lose, it was depressing and made me feel that I had reached my limit. I was close to giving up. But I thought of the people who had long been supporting me, who put up with my selfishly going into Greco after becoming a freestyle champion, and I couldn't give up."

Narikuni then made the bold step of moving up two weight classes. With a natural weight of about 74kg and a proclivity for weight training, 72kg became a good fit.

"I think [this] weight class is just right for me," said Narikuni, who never looked inferior in terms of power, using a high chest wrap to lethal effect to get his turns. "I was never the type who cut a lot of weight, and it was really tough getting down to 63kg."

On Friday, Narikuni won the Meiji Cup title -- the first in his career in either style -- with a solid 9-0 victory in the final over Ryoma HOJO.

He then clinched the world team spot with a 9-0 demolition of Emperor's Cup champion Issei HONNA that took just 1:47 and included a 5-point throw. He had defeated Honna 6-0 in the semifinals on Friday.

Hayato ISHIGURO (JPN)Hayato ISHIGURO makes short work of Tatsuya SHIRAI in the world team playoff at freestyle 86kg. (Photo: Takeo Yabuki / wrestling-spirits.jp)

In the only other playoff on the day, Paris Olympian Hayato Ishiguro clinched the world team spot at freestyle 86kg with a lightning-quick 10-0 win over Emperor's Cup and former world U23 champion Tatsuya SHIRAI.

Ishiguro, who beat Shirai 3-0 earlier in their final round-robin match to top the standings and set up the playoff, scored a takedown, then reeled off a tilt, roll, exposure and roll to end the match in 54 seconds.

Ishiguro's older brother, Asian bronze medalist Takashi, completed the Emperor's Cup-Meiji Cup double at freestyle 92kg with an 8-2 victory over Takato UCHIDA.

It will be the third time for the brothers to appear at the same World Championships, after 2021 and 2023.

Sakura ONISHI (JPN)Sakura ONISHI and older brother Taiga celebrate making Japan's team to the World Championships together. (Photo: Takeo Yabuki / wrestling-spirits.jp)

Onishi makes world team, with a brotherly bonus

World U20 champion Sakura ONISHI had little trouble cruising to victory at women's 59kg to earn her first trip to the senior worlds. Then she got an added bonus when older brother Taiga secured a ticket to Zagreb as well at Greco 55kg.

The 19-year-old Sakura scored a takedown in each period and was never in danger as she rolled to a 5-0 victory over Sena NAGAMOTO in the final, repeating her win in the gold-medal match at the Emperor's Cup but in much smoother fashion.

The victory erases the lingering sting from last year, when she defeated two-time Olympic champion Risako KINJO en route to the title, only to suffer a heartbreaking last-second loss in the world team playoff.

"Last year, I was left with a tough memory after losing in the playoff, but I think this makes up for it and I'm really happy," Onishi said.

Onishi was clearly the favorite this time, and said she was energized by the combination of the pressure, the support of those around her, and the victory by her brother.

"There was a lot of pressure and things to think about, but I received a lot of messages of support from many people that really gave me strength. And three was my older brother winning. Instead of being pressure, I turned it all to energy. I'm really satisfied."

Onishi, who won the senior Asian title in March, has established herself of one of Japan's fastest rising stars. She has suffered just one loss in seven international tournaments, falling to Maria YEFREMOVA (UKR) in the final at the 2022 World U17 Championships in Rome.

Prior to Zagreb, she will defend her world U20 title in August in Bulgaria. Looking farther ahead, her aim is to make it to the 2028 Los Angeles Olympics along with senior Nippon Sport Science University teammate Akari FUJINAMI, the Paris Olympic champion at 53kg who has moved up to 57kg. That would entail a move up to 62kg, an issue she said she will address when the time comes.

Meanwhile, 2022 world U20 bronze medalist Taiga, a student at Waseda University, will be heading to his second senior worlds after defeating Sanshiro TAKAHASHI 7-1 in the Greco 55kg final.

Takahashi had defeated Emperor's Cup and Asian champion Kohei YAMAGIWA in the semifinals, but Yamagiwa was injured in the match and unable to take part in the playoff, handing Onishi the world team spot by default.

Arash YOSHIDA (JPN)Arash YOSHIDA secures a fall in the freestyle 97kg final against high schooler Noah LEIBOWITZ. (Photo: Takeo Yabuki / wrestling-spirits.jp)

Japan national team gets double helping of Yoshida

Two of Japan's rising young male stars, who happen to share a last name, clinched their tickets to Zagreb by adding the Meiji Cup title to their Emperor's Cup triumph.

Arash YOSHIDA overwhelmed high schooler Noah LEIBOWITZ in the freestyle 97kg final, muscling him over and scoring a victory by fall in 2:31.

Three matches later, Taizo YOSHIDA rallied from a 6-3 deficit, scoring the go-ahead points in the last 20 seconds to defeat Reon KAKEGAWA 11-6 for the Greco 82kg gold.

Arash Yoshida has occasionally sparred with the 17-year-old Leibowitz, who, through his coaches' connection, has been invited to practices at Nihon University. The son of an American father and Japanese mother who came to Japan when he was 4, Leibowitz still has a way to go to catch up to Yoshida, a two-time Asian champion.

"At times, Leibowitz comes to our practices, so I think there were things about me that he knew," Yoshida said. "Even so, it was good that I was able to stop him and get the fall."

Also proficient in judo, Leibowitz has set a lofty goal of winning a wrestling gold at the Los Angeles Olympics, then striking gold in judo at a future Olympics.

In other action, four-time world medalist Miwa MORIKAWA cut it close in capturing the women's 65kg title, then former world champion Masako FURUICHI cut it even closer to triumph at women's 72kg.

Morikawa needed a victory in the final round of matches in the five-women round-robin, and she barely held on to secure a 4-3 win over Nana IKEHATA.

Morikawa went ahead 3-1 with a stepout and takedown in the second period. In the last 10 seconds, Ikehata put the pressure on but had to settle for two stepouts. An unsuccessful challenge after the second one gave Morikawa her final point.

Masako FURUICHI (JPN)Masako FURUICHI turns over Ayano MORO to pull out a last-second victory in the women's 72kg final. (Photo: Takeo Yabuki / wrestling-spirits.jp)

At 72kg, Emperor's Cup champion Furuichi was trailing 2-1 against 2022 world U20 champion Ayano MORO, with all of the points coming on the activity clock, when she launched a last-ditch shot at a single leg. Moro's sprawl seemed to be enough to fend off the attack as the seconds ticked down.

But suddenly, Furuichi got enough leverage to dump Moro onto her back, where she lay stunned to make it a victory by fall at 5:58 and miss out on forcing a playoff. A distraught Moro later wept loudly, her wailing audible throughout the arena.

Day 2 Results

Freestyle

61kg (12 entries)
SF 1: Toshihiro HASEGAWA df. Aiki KAWAI, 10-2
SF 2: Akito MUKAIDA df. Takuto OSETO by Fall, 4:04 (14-4)

70kg (12 entries)
SF 1: Ryoya YAMASHITA df. Yoshinosuke AOYAGI, 4-2
SF 2: Shoya MIURA df. Makoto HOSOKAWA, 7-4

79kg (9 entries)
SF 1: Keyvan GHAREHDAGHI df. Ryunosuke KAMIYA, 4-4
SF 2: Subaru TAKAHARA df. Natsura OKAZAWA, 5-1

86kg (5 entries)
GOLD: Hayato ISHIGURO (4-0)
SILVER: Yudai TAKAHASHI (3-1)
BRONZE: Tatsuya SHIRAI (2-2)

Key match: Ishiguro df. Takahashi 5-4 in Round 3

World Team Playoff: Ishiguro df. Shirai by TF, 10-0, :54.

92kg (10 entries)
GOLD: Takashi ISHIGURO df. Takato UCHIDA, 8-2

BRONZE: Masanobu MITSUI df. Shuichiro SATO, 4-3
BRONZE: Sorato KANAZAWA df. Rintaro MOTOHASHI, 9-5

97kg (7 entries)
GOLD: Arash YOSHIDA df. Noah LEIBOWITZ by Fall, 2:31 (6-0)

BRONZE: Yuta SASAKI df. Takuma TATEOKA by Def.

125kg (10 entries)
GOLD: Taiki YAMAMOTO df. Hibiki ITO, 2-1

BRONZE: Ryusei FUJITA df. Hosei FUJITA by Fall, 1:33 (5-4)

Greco-Roman

55kg (11 entries)
GOLD: Taiga ONISHI df. Sanshiro TAKAHASHI, 7-1

BRONZE: Kohei YAMAGIWA (no match)
BRONZE: Taketo NINOMIYA df. Ryuma KAWANO by TF, 9-0, 1:49

World Team Playoff: Onishi df. Kohei YAMAGIWA by Def.

63kg (11 entries)
GOLD: Manato NAKAMURA df. Ayata SUZUKI by TF, 12-2, 1:53

BRONZE: Yuto NAGASAWA df. Kazuki YABE by Def.
BRONZE: Shoya ITO df. Sota SUGIMOTO, 8-3

72kg (11 entries)
GOLD: Taishi NARIKUNI df. Ryoma HOJO by TF, 9-0, 2:15

BRONZE: Rei NAGAMATSU df. Issei HONNA by Def.
BRONZE: Daigo KOBAYASHI df. Kento NOMURA, 6-2

World Team Playoff: Narikuni df. Honna by TF, 9-0, 1:47

82kg (9 entries)
GOLD: Taizo YOSHIDA df. Reon KAKEGAWA, 11-6

BRONZE: Tesshin HIGUCHI df. Daichi AKIHO by Fall, 1:39 (7-0)
BRONZE: Yudai KOBORI df. Yoshimitsu MATSUZAKI by Fall, 1:29 (4-0)

87kg (7 entries)
SF 1: Tatsuya FUJII df. Genki YAHAGI, Inj. Def.
SF 2: So SAKABE df. Isshin ONITSUKA by TF, 8-0, 1:57

97kg (11 entries)
SF 1: Yuri NAKAZATO df. Ryosei KATAMATSU by TF, 9-0, 3:30
SF 2: Takahiro TSURUDA df. Sorato KANAZAWA by Fall, 5:06 (10-2)

130kg (7 entries)
SF 1: Yuta NARA df. Shion OBATA, 3-1
SF 2: Sota OKUMURA vs Ayumu IWASAWA by TF, 9-0, 3:15

Women's Wrestling

53kg (11 entries)
SF 1: Moe KIYOOKA df. Haruna MORIKAWA, 2-1
SF 2: Haruna MURAYAMA df. Saki YUMIYA, 5-0

55kg (7 entries)
GOLD: Sowaka UCHIDA df. Umi IMAI, 2-0

BRONZE: Karina HONDA df. Narumi NAKAMURA by Fall, 5:50 (5-1)

59kg (9 entries)
GOLD: Sakura ONISHI df. Sena NAGAMOTO, 5-0

BRONZE: Sae NOGUCHI df. Sayaka OTA, 3-0
BRONZE: Miuna KIMURA df. Misaki YOSHIBA, 3-0

65kg (5 entries)
GOLD: Miwa MORIKAWA (4-0)
SILVER: Nana IKEHATA (3-1)
BRONZE: Akari ASAI (2-2)

Key match: Morikawa df. Ikehata 4-3 in Round 5

68kg (4 entries)
Standings through 2 rounds: 1. Ami ISHII (2-0); 2. Seia MOCHINAGA (2-0); 3. Kaede MATSUYAMA (0-2); 4. Rin MIYAJI (0-2).

72kg (7 entries)
GOLD: Masako FURUICHI df. Ayano MORO by Fall, 5:58 (3-2)

BRONZE: Mahiro YOSHITAKE df. Chisato YOSHIDA by TF, 10-0, 3:16

76kg (4 entries)
Standings through 2 rounds: 1. Nodoka YAMAMOTO (2-0); 2. Yasuha MATSUYUKI (2-0); 3. Mizuki NAGASHIMA (0-2); 4. Sakura NAKANO (0-2).