#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

By United World Wrestling Press

COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#JapanWrestling

Tokyo champ Shidochi dealt setback in return from two-year layoff

By Ken Marantz

Top photo: Haruna MURAYAMA flips Mayu SHIDOCHI onto her back for a 2-point takedown during their women's 53kg quarterfinal match. (Photo: Takeo Yabuki / wrestling-spirits.jp)

TOKYO (June 20) -- Through their years as university teammates and beyond, Tokyo Olympic champion Mayu SHIDOCHI and Haruna MURAYAMA each compiled a long list of laurels that included three world titles.

But when their paths crossed on the mat, Shidochi had been the dominant one. Murayama showed on Friday that those days are over.

Shidochi, returning to the mat after a two-year layoff that included giving birth to her first child, saw her bid for a shot at a fourth world title end when Murayama dealt her a 5-1 loss in the women's 53kg quarterfinals at the Meiji Cup All-Japan Invitational Championships in Tokyo, the second of two qualifiers for this year's World Championships.

Shidochi, who won the Tokyo Olympic gold at 53kg under her maiden name of MUKAIDA, was ahead on criteria in the second period after each received an activity point, but Murayama (nee OKUNO) went ahead with a pair of takedowns.

"It's really disappointing," said Shidochi, who had a 9-0 career record against Murayama before losing to her for the first time at the Emperor's Cup All-Japan Championships in December 2022. "I lost to Okuno at the Tokyo qualifier and I really wanted to get revenge for that."

Mayu SHIDOCHI (JPN)Haruna MURAYAMA works to get behind Mayu SHIDOCHI for a takedown during their women's 53kg quarterfinal match. (Photo: Takeo Yabuki / wrestling-spirits.jp)

Shidochi, who will turn 28 on Sunday, had last competed two years at the Meiji Cup, which was part of the qualifying process for the Paris Olympics. Her dreams of an Olympic repeat ended with a loss by fall in the second round to Akari FUJINAMI, who went on to take the 53kg gold in Paris.

Shidochi, who has her sights set on the 2026 Asian Games to be hosted by Japan, had planned to return in July at a lower-tier national tournament, where she could qualify for this year's Emperor's Cup, a qualifier for the Asian Games. But she moved it up a month when she found out her status as a former Olympic champion granted her entry into the Meiji Cup.

"Even though I lost like this at this tournament, I'm glad I took up the challenge," she said. "Ilost, but I found out things that I need to work on. I want to use that to step up my game so I can win in December."

Shidochi said that is probably more nerves than rustiness that did her in against Murayama, who is two years her junior.

"When I was warming up, I was moving really well," she said. "But during the match, I thought I could do more. I wasn't moving my feet. In preparation, I trained hard and did my research. I was really looking forward to it, but it didn't work out."

Murayama still has her work cut out for her if she wants to be on the plane to Zagreb. In Saturday's final, she will face Moe KIYOOKA, who last year succeeded her as the world 55kg champion. The two met in the final at the 2023 Emperor's Cup, which Kiyooka won 5-1.

A victory by Kiyooka would give her the world team spot outright. If Murayama wins, it will set up a playoff between the two later in the session, although Murayama has another option.

Murayama won the 55kg title at the Emperor's Cup, but opted not contest that playoff.

In another weight class that started Friday and will end Saturday, world 72kg champion Ami ISHII looks poised to grab the world team spot at 68kg after easily winning her lone match of the day in a four-woman round-robin that is down to three after Rin MIYAGI's injury withdrawal.

Ishii will clinch the spot with a victory in her final match against Seia MOCHINAGA. Meanwhile, Yoshinosuke AOYAGI will need to take the playoff route if he wants to improve on the world silver medal at freestyle 70kg that he won last year.

Aoyagi, the Emperor's Cup champion, was dealt a last-second 3-2 defeat in the semifinals by world U20 champion Ryoya YAMASHITA, who will take on Shoya MIURA in Saturday's final in a battle of 19-year-olds.

Aoyagi, a two time world U23 medalist, is coming off winning a gold at the Muhamet Malo Ranking Series tournament in Tirana and his second career Asian medal with a bronze in Amman.

Keyvan GHAREHDAGHI (JPN)Keyvan GHAREHDAGHI scores a takedown during his 4-4 victory over Emperor's Cup champion Ryunosuke KAMIYA in the freestyle 74kg semifinals. (Photo: Takeo Yakubi / wrestling-spirits.jp)

There will also be a playoff at freestyle 74kg, where Emperor's Cup champion Ryunosuke KAMIYA was dealt a nail-biting loss to 19-year-old collegiate champion Keyvan GHAREHDAGHI.

Gharehdaghi, whose father is Iranian, has already made Japan's team to the U20 worlds. To get the senior worlds, he will first have to get through fellow collegian Subaru TAKAHARA, who has qualified for the U23 worlds.

At freestyle 61kg, 2021 world bronze medalist Toshihiro HASEGAWA scored in double-digits in all three of his victories to advance to the final, capped by a 10-2 semifinal win over Aiki KAWAI.

In the final, Hasegawa will face Akito MUKAIDA -- Shidochi's younger brother, who has already qualified for the World U23 Championships.