#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

Monday, July 18, 2022 - 11:26 By United World Wrestling Press

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COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: “One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#WrestleTirana

U23 Worlds: Iran, Moldova split Greco golds

Thursday, October 24, 2024 - 05:48 By Vinay Siwach

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TIRANA, Albania (October 23) -- Iran and Moldova emerged as the top nations on the third day of the U23 World Championships in Tirana, Albania with them winning two gold medals each. Iran won the team title with 149 points with yet another incredible performance. Georgia followed with a second-place finish with 121 points and Armenia was third with 93 points.

Iran's first gold medal of the day came from U20 world champion Ali AHMADI VAFA (IRI) as he added the U23 world title to his growing resume. He won the U17 world title in 2022.

The 19-year-old was up against European silver medalist Rashad MAMMADOV (AZE) in the final but apart from par terre in the first period, he never looked in trouble. Mammadov got two points for a correct throw to lead 3-0 at the break.

Ahmadi Vafa got the par terre in the second period and scored two turns to lead 5-3. He went into defensive soon and was hit with the third passivity. But it proved fatal for Mammadov who was stopped in the middle of a turn from Ahmadi Vafa. With a 7-3 lead, Ahmadi Vafa hit a huge four-pointer on the edge to win the bout 11-3 and his third age-group gold medal.

"It was decided by the coaching staff to compete at the U23 World Championships after the U20 one," Ahmadi Vafa said. "Thank God, I was able to participate and return to Iran with a gold medal"

Ahmadi Vafa credits his training this year and his study of his opponents as the major factors for his improvement after suffering close losses in the age-group World Championships last year. 

"I worked really hard this year," he said. "I spent a full year in training camp and put in a lot of effort. A thorough analysis with the coaching staff made me win. I was able to reap the rewards of all my hard work over the past year."

In the 45-day break between the U20 and U23 World Championships, Ahmadi Vafa trained with the senior team. 

"A few days after we returned to Iran, we went to the senior camp," he said. "We were under a lot of physical strain, so the coaching staff decided to make our training sessions a bit lighter than the others.

"Our bodies responded well. I always felt deep inside that I could do it. I always say that I’m the best in my weight class."

To be on Iran's senior team, Ahmadi Vafa would have had to go through Poya DAD MARZ (IRI) who is the senior team member. However, the Iran federation has asked him to move to the 60kg weight class.

"He has a senior medal, and I have a lot of respect for him," he said. "We are from the same hometown. We’ve trained together several times at the senior camp, and he’s a really good opponent for me, and I might be a good opponent for him too.

"But the decision of the coaches is that I have to move up to the new weight category of 60kg, which will be a lot tougher. But I need to work harder to be able to win the gold medal at the 2028 Los Angeles Olympics."

Multiple-time age-group world champion Fardin HEDAYATI (IRI) added the U23 world title with a dominant run in Tirana. With three technical superiority victories, Hedayati won the final 6-0 against Dmitrii BABORYKO (AIN).

Hedayati, in which typical style, began attacking relentlessly and soon scored a couple of stepouts. He was also awarded the par terre but he could not score any points. After leading 6-0, Hedayati scored a takedown to finish the bout 8-0 but Baboryko challenged. On review, Hedayati was warned for pushing and the score was reversed to 6-0.

The 21-year-old managed to hang on to that lead and win the gold medal.

Alexandrin GUTU (MDA)Alexandrin GUTU (MDA) scores two points over Samuel BELLSCHEIDT (GER) in the 77kg final. (Photo: United World Wrestling / Kostandin Andonov)

For Moldova, Alexandrin GUTU (MDA) defended his U23 world title at 77kg and Vitalie ERIOMENCO (MDA) denied Japan's Komei SAWADA (JPN) in the 63kg final to win the gold medal.

Gutu, who has a U17 world title as well, was competing at his fourth U23 World Championships and has won medals in three of them with two golds. Wrestling Samuel BELLSCHEIDT (GER) in the final on Wednesday, Gutu used his signature front headlock to score exposure. That remained the difference as he clinched a 3-1 victory.

The win gave Gutu something to cherish after a disappointing season in which he failed to qualify for the Olympics and finished with only a bronze medal in four tournaments.

"This championships is very important for me," Gutu said. "As everyone knows, I lost at the Olympic qualifiers. I couldn’t even win the European Championships. This was the last tournament of the year. I needed to show a good performance here. I am really happy that I’ve won."

After dealing with the disappointment of failing just one win short of winning a ticket to the Paris Olympics, Gutu took some time to motivate himself to return to the mat.

"After the qualifiers in Baku, it was difficult to recover," he said. "I can’t even describe it. I was not just one step away, I was one percent away from that spot. It was very disappointing. 

"I’ve always had that motivation. The younger generation looks up to me. My family and my coaches are always there for me. I can’t let them all down. I will keep working until I get what I want."

Eriomenco added to the party with the 63kg gold as he defeated Swada in a very one-sided final. He got two turns from par terre to lead 5-0 at the break. Swada opened the second period with a stepout and then a point for par terre. As he was trying the gut-wrench, Eriomenco got out of the hold and scored a reversal to make it 6-2. Two easy turns made it 10-2, ending the match with technical superiority.

"I’ve been working so hard to reach this," Eriomenco said. "I’ve finished third three times at the European Championships and last year I was third at the Worlds. I was motivated to win this gold. I’ve never won even the European championships, but now I have won the World gold. I came here only for gold."

The difference between the physicality of the two wrestlers stood out and Eriomenco acknowledged that it worked to his advantage.

"From the beginning, I could feel that I was physically stronger," he said. "That’s when I got the confidence that I could win. The first match was the toughest one, then it was a bit easier. The final match was the most difficult. It was mentally tough to get ready for that match, because I really wanted the gold medal and no less."

Eriomenco is scheduled to compete at the Non-Olympic Weight Classes World Championships and is keen to leave an impression.

"It’s definitely going to be difficult to compete at two competitions in a raw," he said. "I won’t let the weight go up a lot. I will keep it down. I think everything is going to be ok. I know all my competitors. We’ve been training together at camps, we’ve been wrestling each other at competitions."

Fellow gold medalist Gutu also praised his compatriot and friend for his gold medal. 

"Eriomenco is my best friend," Gutu said. "I am so happy for him, because he was always so close, but he could never win. He became the World champion, I am really happy for him and it motivated me a lot to win my gold medal as well."

Anes GONIBOV (AIN)Anes GONIBOV (AIN) defeated Marcel STERKENBURG (NED) in the 87kg final. (Photo: United World Wrestling / Kostadin Andonov)

Marcel STERKENBURG (NED) had the chance to add a second title to his U20 one from 2021. However, he fell short and dropped his 87kg final against Anes GONIBOV (AIN) 4-0.

Gonibov got par terre position in both the periods which made his lead 2-0. Sterkenburg tried desperately for a takedown but failed and Gonibov managed to score and lead 4-0. The win for Gonibov gives him his second world tittle to along with his gold medal at the U23 World Championships at 82kg.

RESULTS

55kg
GOLD: Ali AHMADI VAFA (IRI) df. Rashad MAMMADOV (AZE), 11-3

BRONZE: Vishvajit MORE (IND) df. Adam ULBASHEV (AIN), 14-10
BRONZE: Kohei YAMAGIWA (JPN) df. William SULLIVAN (USA), 11-1

63kg
GOLD: Vitalie ERIOMENCO (MDA) df. Komei SAWADA (JPN), 10-2

BRONZE: Erfan JARKANI (IRI) df. Arman VARDANYAN (ARM), 8-0
BRONZE: Mairbek SALIMOV (POL) df. Bekir ATES (TUR), via fall

77kg
GOLD: Alexandrin GUTU (MDA) df. Samuel BELLSCHEIDT (GER), 3-1

BRONZE: Khasay HASANLI (AZE) df. Temuri ORJONIKIDZE (GEO), 
BRONZE: Ali OSKOU (IRI) df. Doniyorkhon NAKIBOV (UZB), 6-4

87kg
GOLD: Aues GONIBOV (AIN) df. Marcel STERKENBURG (NED), 4-0

BRONZE: Asan ZHANYSHOV (KGZ) df. Payton JACOBSON (USA), 9-0
BRONZE: Achiko BOLKVADZE (GEO) df. Yasin YAZDI (IRI), 4-4

130kg
GOLD: Fardin HEDAYATI (IRI) df. Dmitrii BABORYKO (AIN), 6-0

BRONZE: Giorgi TSOPURASHVILI (GEO) df. Albert VARDANYAN (ARM), 1-1
BRONZE: Koppany LASZLO (HUN) df. Pavel HLINCHUK (AIN), 9-1

Women's Wrestling Semifinals

50kg
GOLD: Natalia PUDOVA (AIN) vs. Sage MORTIMER (USA)

SF 1: Natalia PUDOVA (AIN) df. Natallia VARAKINA (AIN), 8-2
SF 2: Sage MORTIMER (USA) df. Umi ITO (JPN), via fall (4-12)

55kg
GOLD: Zeltzin HERNANDEZ GUERRA (MEX) vs. Jonna MALMGREN (SWE)

SF 1: Zeltzin HERNANDEZ GUERRA (MEX) df. Amani JONES (USA), via fall (4-5)
SF 2: Jonna MALMGREN (SWE) df. Ekaterina KARPUSHKINA (AIN), 7-0

59kg
GOLD: ANJLI (IND) vs. Solomiia VYNNYK (UKR)

SF 1: ANJLI (IND) df. Aurora RUSSO (ITA), via fall (4-0)
SF 2: Solomiia VYNNYK (UKR) df. Himeka TOKUHARA (JPN), 5-2

68kg
GOLD: Aues GONIBOV (AIN) vs. Marcel STERKENBURG (NED)

SF 1: Nesrin BAS (TUR) df. Alina SHAUCHUK (AIN), via fall (3-0)
SF 2: Ami ISHII (JPN) df. Xinze DU (CHN), 10-0

76kg
GOLD: Shuiyan CHENG (CHN) vs. Yelena MAKOYED (USA)

SF 1: Shuiyan CHENG (CHN) df. Zsofia VIRAG (HUN), 10-0
SF 2: Yelena MAKOYED (USA) df. Nodoka YAMAMOTO (JPN), via fall (13-2)