#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

Monday, July 18, 2022 - 11:26 By United World Wrestling Press

Share this article

COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: “One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#WrestleBaku

European OG Qualifier: Greco-Roman Paris 2024 qualification bouts set

Friday, April 5, 2024 - 06:00 By United World Wrestling Press

Share this article

BAKU, Azerbaijan (April 5) -- European OG Qualifier kicks off in Baku, Azerbaijan with Greco-Roman. Six Olympic weight classes will run through on day one with 12 Olympic spots on offer. The six weight classes are -- 60kg, 67kg, 77kg, 87kg, 97kg and 130kg.

Use PROMO CODE UWW20 to get 20 percent off on the UWW+ annual subscription

WATCH LIVE | LIVE MATCH ORDER | GRECO-ROMAN PREVIEW

Here are the Paris 2024 qualification bouts for the evening session

60kg
Victor CIOBANU (MDA) vs. Hleb MAKARANKA (AIN)
Anvar ALLAKHIAROV (AIN) vs. Enes BASAR (TUR)

67kg
Krisztian VANCZA (HUN) vs Parviz NASIBOV (UKR)
Gevorg SAHAKYAN (POL) vs. Mamadassa SYLLA (FRA)

77kg
Alexandrin GUTU (MDA) vs. Burhan AKBUDAK (TUR)
Zoltán LÉVAI (HUN) vs. Jonni SARKKINEN (FIN)

87kg
Turpal BISULTANOV (DEN) vs. Aleksandr KOMAROV (SRB)
Milad ALIRZAEV (AIN) vs. Kiryl MASKEVICH (AIN)

97kg
Roberti KOBLIASHVILI (GEO) vs. Lucas LAZOGIANIS (GER)
Mihail KAJAIA (SRB) vs. Mindaugas VENCKAITIS (LTU)

130kg
Jello KRAHMER (GER) vs. Alin ALEXUC CIURARIU (ROU)
Beka KANDELAKI (AZE) vs Sergei SEMENOV (AIN)

15:05: Milad ALIRZAEV (AIN) ends Exauce MUKUBU (NOR) entertaining campaign with a 10-2 win at 87kg. He will wrestle in the semifinals later tonight 

14:50: Anvar ALLAKHIAROV (AIN) beats Leri ABULADZE (GEO) 4-0 and will move into the semifinals at 60kg. Abuladze was called passive in both periods and Allakhiarov scored a turn as well, winning 4-0.

14:40: Alexandru GUTU (MDA) will wrestle in the 77kg as he beats Adlet TIULIUBAEV (AIN) 5-3 in the quarterfinals. Tiuliubaev scored only one turn from par terre in the second period and failed to get the lead.

14:35: Enes BASAR (TUR) dashes the hopes of local fans as he beats European champion Nihat MAMMADLI (AZE) 3-1 in the 60kg quarterfinals. He will be wrestling in the semifinals later today

14:30: Turpal BISULTANOV (DEN) doesn't leave anything to chance this time. He gets a chest wrap and rolls to a 9-0 win over Mihail BRADU (MDA) and moves into the semifinal at 87kg against European champion Aleksandr KOMAROV (SRB).

14:20: Victor CIOBANU (MDA) with another quick win at 60kg. He beats Justas PETRAVICIUS (LTU) 14-0 and moves into the semifinal for the evening session.

14:10: Burhan AKBUDAK (TUR) hits a front five-pointer over Antonio KAMENJASEVIC (CRO) before finishing the bout 11-0. He reaches the 77kg semifinals.

14:00: European champion Sergei SEMENOV (AIN) with a 1-1 win over Heiki NABI (EST) at 130kg. He moves into the semifinals for the evening session. One more win to earn a Paris 2024 quota

13:45: Is that the upset of the tournament so far? Lucas LAZOGIANIS (GER) beats European silver medalist Magomed MURTAZALIEV (AIN) 1-1 in the 97kg 1/8 finals. The result means that Murtazaliev will not be able to win a Paris 2024 quota from Baku

13:30: Victor CIOBANU (MDA) wastes no time beating Melkamu FETENE (ISR) 11-0 and advancing to the quarterfinals at 60kg. Typical Ciobanu big throws.

13:25: Two Norway wrestlers advance to the quarterfinals. Felix BALDAUF (NOR) beats Arvi SAVOLAINEN (FIN) 7-1 at 97kg and Exauce MUKUBU (NOR) wins 9-0 against Martynas NEMSEVICIUS (LTU) at 87kg

13:20: Local star and European champion Nihat MAMMADLI (AZE) on the mat for his first bout at 60kg. He is taking on Oleksii MASYK (UKR).  The first par terre advantage goes to Mammadli and he scores four. But Masyk manages to block the second attempt and gets a point for stepout. Mammadli leads 5-1 at the break. Maysk with a par terre advantage in the second period but no points were scored. Mammadli leads 5-2 and will win with that score.

13:15: Leri ABULADZE (GEO) with an effortless 9-1 win over Razvan ARNAUT (ROU). He scores all his points in the second period from par terre to win.

12:55: Ivan HUKLEK (CRO) would be kicking himself as he let go of a 5-0 lead against Aleksandr KOMAROV (SRB) and lost 7-5. Huklek got the first par terre advantage and two for caution as Komarov blocked his attack. He scored a turn to lead 5-0. But in the second period, Komarov brought out his gut wrench and won 7-5.

12:45: Selcuk CAN (TUR) cannot catch a break from come-from-behind victories. From the brink of defeat, he wins 10-7 against Ruslan BICHURIN (AIN) at 67kg. Bichurin scored three turns from par terre to lead 7-0 but as he was going for a fourth, Can blocked him and tried a pin. Bichurin fouled and was cautioned. Can, from par terre, scored a throw to make the score 7-6. In the second period, Can hit a four-pointer to win 10-7

12:30: Two wrestlers returning from shoulder surgeries, Turpal BISULTANOV (DEN) and Islam ABBASOV (AZE) at 87kg. Bisultanov gets blocked in par terre and Abbasov gets a 2-1 lead. Bisultanov gets close to scoring a takedown twice in the second period but he gets called passive. Abbasov leads 3-1 and scores three turns from par terre to win 9-1. Denmark challenges the call and on review, Abbasov is seen grabbing the singlet. Abbasov's lead back to 3-1. Bisultanov with a takedown to take a 3-3 criteria lead. He scores another takedown and extends the lead to 5-3 and will finish the bout with a win.

12:20: Parviz NASIBOV (UKR) is up against Abu AMAEV (BUL) and gets the first par terre advantage. He scores two turns to lead 5-0. Amaev gets the advantage in the second period but fails to score. Nasibov leads 5-1. He wins with the same score to advance at 67kg.

12:00: Burhan AKBUDAK (TUR) is now in the quarterfinals at 77kg. He beats Oldrich VARGA (CZE) 4-1 and is now two wins away from a Paris 2024 spot. On Mat C, the European champion at 130kg Sergei SEMENOV (AIN) beats Dzmitry ZARUBSKI (AIN) 4-0.

11:50: Alexandru GUTU (MDA) is on Mat B against Patryk BEDNARZ (POL) and he gets his trademark front headlock four-pointer to lead 5-0 at the break. He gets another point for offense in the second period and wins 6-0.

11:35: A 5-1 victory for Leri ABULADZE (GEO) at 60kg. The 63kg world champion is hoping to qualify Georgia for the Paris Games at the new weight class.

11:30: Nikoloz KAKHELASHVILI (ITA) takes out Alex SZOKE (HUN) with a 1-1 win. The wrestlers exchanged passivity points and Kakhelashvili got the advantage in the second period to claim the win

11:19: Two friends Exauce MUKUBU (NOR) and Marcel STERKENBURG (NED) up against each other at 87kg. Sterkenburg leads 1-1 at the break but Mukubu takes a 2-1 lead before adding a takedown and roll for a 6-1 victory.

10:55: Selcuk CAN (TUR) and Kristupas SLEIVA (LTU) are coming on Mat C. Sleiva with a four-pointer to begin the match but Can answers with one of his own. Can with a lift but Sleiva blocks his second action and gets two points. Can scores a takedown to take a 6-6 lead at the break. Can scores a takedown but Sleiva asks for a break. Sleiva challenges but the takedown is confirmed and he takes a 9-6 lead with 23 seconds left. Can will advance to the next round.

10:42: Burhan AKBUDAK (TUR) gets his campaign going with a 7-4 win over Riccardo ABBRESCIA (ITA) at 77kg. On Mat C, Deni NAKAEV (GER) drops his first bout to Ilie COJOCARI (ROU) and France's 72kg world champion Ibrahim GHANEM (FRA) fails to advance after a 5-1 loss to Adlet TIULIUBAEV (AIN).

10:30: Welcome to the European OG Qualifier in Baku. The competition will run on three mats with the winners of the semifinals qualifying their nations for the Paris Olympic Games. There will be no repechage, bronze or gold-medal bouts.