United World Wrestling together with N3XT Sports begins the digital transformation process

Monday, July 18, 2022 - 11:26 By United World Wrestling Press

COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem.

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: “One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape.

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada.

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#WrestleBaku, #WrestleParis

With Paris 2024 quotas on offer, Women's Wrestling stalwarts head to Baku

Monday, April 1, 2024 - 13:42 By Vinay Siwach

BAKU, Azerbaijan (April 2) -- A four-time Olympic medalist, an Olympic history-maker for Turkiye and two Olympic medalists in the same weight class. The European OG Qualifier in Baku from April 5 is going to be a huge test for some of the wrestling stars such as Mariya STADNIK (AZE), Yasemin ADAR (TUR), Iryna KURACHKINA (AIN) and Evelina NIKOLOVA (BUL) who take the mat in a bid to qualify for Paris Olympics.

Kurachkina and Nikolova were 57kg medalists at the Tokyo Olympics, winning silver and bronze respectively. The two wrestlers met in the European Championships final in February with Kurachkina beating Nikolova to win the gold medal.

However, the qualifiers will not be the same. Apart from the two in-form wrestlers, former European champion and world bronze medalist Alina HRUSHYNA (UKR) returns to the mat after nursing an injury that kept her away for 10 months.

Hrushyna missed the World Championships and will be unseeded for the tournament. While it is unknown if she will return to her top level in Baku, if she does, Hrushyna's opponents will find it difficult to stop her.

Kurachkina and Nikolova will not meet in Baku as they will be drawn on opposite sides of the bracket. The former will be seeded second while the latter at number four.

World fifth-place finisher Elvira KAMALOGLU (TUR), who came in striking distance to win the Olympic spot at the World Championships, is seeded number one and Zhala ALIYEVA (AZE), a bronze medalist at the European Championships, takes the number three spot.

Tokyo Olympian Olga KHOROSHAVTSEVA (AIN), U20 world champion Aurora RUSSO (ITA), world bronze medalist at 59kg Othelie HOEIE (NOR) and Kateryna ZHYDACHEVSKA (ROU) are also entered in the draw.

Mariya STADNIK (AZE) has a perfect record over Oksana LIVACH (UKR). (Photo: UWW / Kostadin Andonov)

This may be a little easier for four-time Olympic medalist Stadnik who won her 10th European title in February. She will be the top seed at 50kg in Baku and has past wins over most of her opponents. Stadnik should sail if her performance in Bucharest is anything to go by.

Oksana LIVACH (UKR) will have the best chance to halt Stadnik as she will be seeded fourth and likely to meet her in the semifinals. The winner will earn a Paris 2024 spot. Their latest clash was at the European Championships semifinal which Stadnik won 6-0.

Kseniya STANKEVICH (AIN) and former European champion Miglena SELISHKA (BUL) will be on the other side of the bracket as seeded two and three respectively.

Yasemin ADAR (TUR) is the reigning European champion at 76kg. (Photo: UWW / Kostadin Andonov)

Turkiye's first-ever Olympic medalist in Women's Wrestling Adar returned to the mat in February after a year's absence and won the European title at 76kg. That makes her the favorite to win a Paris Olympic quota in Baku.

Adar will be unseeded and drawn randomly in the bracket which has Catalina AXENTE (ROU) as the top seed, Rita TALISMANOVA (AIN) as the second seed, Anastasiia OSNIACH SHUSTOVA (UKR) as third and Anastasiya ZIMIANKOVA (AIN) as the fourth seed.

Others in the bracket include Martina KUENZ (AUT), former European champion Epp MAE (EST), Pauline LECARPENTIER (FRA), Francy RAEDELT (GER), 2024 European bronze medalists Bernadett NAGY (HUN) and Enrica RINALDI (ITA).

Andreea ANA (ROU) will be dropping to 53kg in a bid to win an Paris 2024 quota. (Photo: UWW / Kostadin Andonov)

At 53kg, European champion at 55kg and Tokyo Olympian Andreea ANA (ROU), world medalist and Tokyo Olympian Maria PREVOLARAKI (GRE), former Euro silver medalist Sztalvira ORSUS (HUN), 2024 Euro bronze medalist Zeynep YETGIL (TUR) are the few stars among others.

Orsus will be seeded number one for the qualifier with Prevolaraki getting the second seed. Natalia MALYSHEVA (AIN), who Prevolaraki pinned to win the 2024 Euro bronze, is at number three while Ana is fourth.

Yetgil will be without a seed and so are Mariana DRAGUTAN (MDA), Jowita WRZESIEN (POL), Liliia MALANCHUK (UKR) and Elnura MAMMADOVA (AZE), all of whom can upset any of their opponents on the day.

Bilyana DUDOVA (BUL) will be the top seed at 62kg in Baku. (Photo: United World Wrestling)

Former world champion Bilyana DUDOVA (BUL) perhaps has the best chance to earn a Paris spot at 62kg from Baku after missing out at the World Championships. As the top seed, Dudova will be a favorite. She was stunned by Johanna LINDBORG (SWE) at the European Championships and will have to forget that loss as Lindborg can be drawn in her bracket.

Veranika IVANOVA (AIN) is the second seed with Mariana CHERDIVARA (MDA) taking the third spot and Birgul SOLTANOVA (AZE) fourth.

But a few others can also go all the way. That line-up includes Alina KASABIEVA (AIN), Lydia PEREZ (ESP), Viktoria VESSO (EST) and Kriszta INCZE (ROU).

Adela HANZLICKOVA (CZE), left, and Khanum VELIEVA (AIN) are two of the five past Olympians at 68kg. (Photo: UWW / Kostadin Andonov)

Five past Olympians will try to be at the Paris Olympics at 68kg but only two will be able to confirm that in Baku. Elis MANOLOVA (AZE), Mimi HRISTOVA (BUL), Adela HANZLICKOVA (CZE), Ilana KRATYSH (ISR) and Khanum VELIEVA (AIN) have been to the Olympics either in Rio or Tokyo. But can they return?

Former European champion at 72kg Alexandra ANGHEL (ROU), age-group European and world medalist Wiktoria CHOLUJ (POL) and young star from Ukraine Manola SKOBELSKA (UKR) are a few of the challengers. Skobelska was a late replacement for European silver medalist Tetiana RIZHKO (UKR).

Hanzlickova, winner of bronze at the 2024 Europeans, is seeded number one with other bronze medalist Hristova getting the second seed. Noemi SZABADOS (HUN) is number three and Danute DOMIKAITYTE (LTU) is fourth.

With Manolova and Velieva unseeded, the path to Paris may not be the easiest for others in the bracket.

United World Wrestling together with N3XT Sports begins the digital transformation process

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With Paris 2024 quotas on offer, Women's Wrestling stalwarts head to Baku