#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

Monday, July 18, 2022 - 11:26 By United World Wrestling Press

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COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: “One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#WrestleAlexandria, #WrestleParis

Sghaier beats Hamza; New Zealand, Algeria earn historic Paris Olympic spots

Saturday, March 23, 2024 - 20:16 By Vinay Siwach

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ALEXANDRIA, Egypt (March 23) -- For a second consecutive day at the African & Oceania OG Qualifiers in Alexandria, Egypt suffered a heartbreak.

On Friday, Tokyo Olympic bronze medalist Mohamed ELSAYED (EGY) failed to earn a Paris Olympic spot in Greco-Roman. And today, two-time world medalist Samar HAMZA (EGY) suffered a stunning loss in Women's Wrestling to miss out on the Paris spot.

Apart from Hamza, the tournament threw a few other surprises as six nations shared the 12 Paris spots with Nigeria winning the most with four. Algeria, Guam and Tunisia won two each while Egypt and New Zealand got one each. Algeria and New Zealand qualified for the Olympics for the first time in Women's Wrestling.

Zaineb SGHAIER (TUN), an African champion at 72kg and Tokyo Olympian, once again earned her qualification at 76kg. Beating Hamza made it even more special.

Six wrestlers were divided into two groups of three each. Samar HAMZA (EGY) topped her group while Amy YOUIN (CIV) finished second. In the other group, African champion Hannah RUEBEN (NGR) topped the group and Sghaier was second as she had lost to Rueben in the first match.

Hamza and Sghaier faced each other in the semifinal and Sghaier was slow to start before hitting a headlock four-pointer and Hamza could only score two points. In the second period, Sghaier inside-tripped Hamza for two more points. Hamza responded with a four but Sghaier recovered from the throw and held Hamza on the mat for a pin. While it was not confirmed, Hamza was cautioned for fleeing, adding two more points to Sghaier's score.

Hamza got a takedown and on another attempt, Sghaier hit a hip toss and helped Hamza to the mat to secure the fall and earn the Paris spot.

In the other semifinal, Rueben completely blocked Youin to score a 6-0. Rueben's was Nigeri's fifth Paris Olympic quota as Odunayo ADEKOUROYE (NGR) won one at the World Championships.

Nigeria's Tokyo Olympic silver medalist Blessing OBORUDUDU (NGR) showed her class at 68kg again, winning the semifinal against Uilau TARKONG (PLW) via fall in just 24 seconds.

Tayla FORD (NZL)Tayla FORD (NZL) is the first to qualify New Zealand for Olympics in Women's Wrestling. (Photo: UWW / Amirreza Aliasgari)

Tayla FORD (NZL) made sure that New Zealand will have a representative at the Olympics in Women's Wrestling for the first time as she won the spot after pinning Samah ABDELLATIF (EGY) in the other semifinal at 68kg.

The only weight class in which Nigeria is yet to qualify is the 50kg as African champion Miesinnei GENESIS (NGR) suffered a 7-5 loss to Nada MOHAMED (EGY) in the semifinal.

The Rio Olympian led 2-2 at the break and scored a stepout at the start of the second period to lead 3-2. But Nada got a stepout to earn a 3-3 criteria lead. However, that lead was short-lived as Genesis answered with a takedown and led 5-3 with 50 seconds left on the clock. 

Nada scored a stepout with nine seconds remaining and in a dramatic turn of events, she snapped Genesis who pointed out that there was no whistle from the referee to restart. But Nada was awarded the two points which Genesis challenged but lost.

Ibtissem DOUDOU (ALG)Ibtissem DOUDOU (ALG) earned an Olympic quota at 50kg, a first for Algeria. (Photo: UWW / Kadir Caliskan)

In another close semifinal, Ibtissem DOUDOU (ALG) got the better of Chahrazed AYACHI (TUN), 9-6, becoming the first Algeria wrestler to qualify the nation in Women's Wrestling. She led 4-0 using two takedowns before Ayachi scored a reversal and exposure to cut the lead to 4-3.

Doudou had to pay the price for being defensive as Ayachi scored a stepout in the second period and later a go-behind to lead 6-4. Ayachi became defensive soon after and Doudou hit a single leg and elevated Ayachi who fell as Doudou tried making it a double-leg. She was awarded four points, giving her an 8-6 lead with 28 seconds left.

Ayachi tried her options but gave up a stepout as Doudou celebrated earning a spot in the Olympics while Ayachi could not control herself as soon as the match ended.

Tunisia's second quota came in 62kg as Siwar BOUSETA (TUN) dominated Mastoura SOUDANI (ALG) in the semifinal. Her 12-1 win ensured that Tunisia continued its African dominance at the weight even after Marwa AMRI's (TUN) retirement. Amri now coaches the Tunisian team.

The other wrestler to qualify at this weight was African champion Esther KOLAWOLE (NGR) who defeated Angelina RODRIGUES MIRANDA (CPV) 10-0 in just 24 seconds.

Rckaela AQUINO (GUM)Rckaela AQUINO (GUM) after qualifying Guam for the Paris Olympics at 57kg. (Photo: UWW / Amirreza Aliasgari)

Aquino sisters win

The Aquino sisters from Guam, Mia and Rckaela, earned Paris Olympic spots after winning the semifinals at 53kg and 57kg. Mia has wrestled at the Tokyo Olympians but Rckaela will go to her first Olympics.

Both posted contrasting victories in their respective semifinals as Mia pinned Lobna ICHAOUI (TUN) after scoring 11 points and Rckaela managed a close 4-3 win over Faten HAMAMMI (TUN) who scored all her points in the first period.

Rckaela trailed 3-2 at the break and showed some frantic wrestling in the second period which did not threaten Hamammi. However, her constant movement managed to tire Hamammi who gave up a takedown with 20 seconds left. Rckaela needed to defend her 4-3 lead for 10 seconds which she did and won the Paris spot.

Qualifying with Mia at 53kg is African champion Christianah OGUNSANYA (NGR) who rolled to a 10-0 win over Shaimaa MOHAMED (EGY). At 57kg, Chaimaa AOUISSI (ALG) earned the second spot after beating Natacha NABAINA (CMR) 11-8.

df

RESULTS

50kg Paris Olympic Qualification Bouts
SF 1: Ibtissem DOUDOU (ALG) df. Chahrazed AYACHI (TUN), 9-6
SF 2: Nada MOHAMED (EGY) df. Miesinnei GENESIS (NGR), 7-5

53kg Paris Olympic Qualification Bouts
SF 1: Mia AQUINO (GUM) df. Lobna ICHAOUI (TUN), via fall (11-0)
SF 2: Christianah OGUNSANYA (NGR) df. Shaimaa MOHAMED (EGY), 10-0

57kg Paris Olympic Qualification Bouts
SF 1: Chaimaa AOUISSI (ALG) df. Natacha NABAINA (CMR), 11-8
SF 2: Rckaela AQUINO (GUM) df. Faten HAMMAMI (TUN), 4-3

62kg Paris Olympic Qualification Bouts
SF 1: Siwar BOUSETA (TUN) df. Mastoura SOUDANI (ALG), 12-1
SF 2: Esther KOLAWOLE (NGR) df. Angelina RODRIGUES MIRANDA (CPV), 10-0

68kg Paris Olympic Qualification Bouts
SF1: Tayla FORD (NZL) df. Samah ABDELLATIF (EGY), via fall
SF 2: Blessing OBORUDUDU (NGR) df. Uilau TARKONG (PLW), via fall

76kg Paris Olympic Qualification Bouts
SF 1: Zaineb SGHAIER (TUN) df. Samar HAMZA (EGY), via fall (14-8)
SF 2: Hannah RUEBEN (NGR) df. Amy YOUIN (CIV), 6-0