#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

Monday, July 18, 2022 - 11:26 By United World Wrestling Press

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COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: “One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#WrestleAcapulco, #WrestleParis

Gomez, Cruz deny USA Paris 2024 spots at Pan-Am Qualifiers

Saturday, March 2, 2024 - 06:43 By Gaurav Bhatt

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ACAPULCO, Mexico (March 1) — The Pan American Olympic Games Qualifiers wrapped up in style in Acapulco, Mexico, with Puerto Rico and Cuba earning three quotas on offer each, while Mexico and Canada securing two berths apiece.

The day was marked by stunning performances and a few upsets, particularly in the 57kg and 65kg classes where the U.S. wrestlers were eyeing qualification. 
While the two American wrestlers failed in their quest on Friday, two NCAA champions successfully secured quotas for their nations. 

Two-time NCAA champion Roman BRAVO YOUNG (MEX) showcased his NCAA-honed skills with a commanding 14-4 victory over Oscar TIGREROS (COL) in the 57kg semifinal. The 25-year-old — who chose to represent his grandparents' native country Mexico last summer — got the better of Tigreros, an Olympian and five-time Pan-Am medallist Tigreros.

In the second semifinal, 2017 NCAA champion Darian CRUZ (PUR) edged out Zane RICHARDS (USA) in a 2-2 criteria win. The first period between Richards and Cruz ended in a tense 1-1 tie. 

Richards edged ahead early in the second with a shot clock point, before Cruz retaliated. The Puerto Rican team challenged a scoring decision, and Cruz was awarded a point for pushing Richards out, deadlocking the score at 2-2 with just seconds left. Richards fiercely attacked, but couldn't land a takedown, ultimately losing to Cruz for the first time at senior level.

NCAA All-American Austin GOMEZ (MEX) defeated Nick LEE (USA) in the quarterfinal, as the weight class continues to be a thorn in the side of the U.S. at the senior level.

Lee, who won the Pan-Am gold last week, took control and rushed to a 10-4 lead before the first break. However, after a long injury timeout for Gomez in the second period, the tide dramatically turned as Gomez's scoring spree saw him rack up 18 points and ultimately winning by technical fall (22-12).

In the semifinal, Gomez beat fellow All-American Lachlan MCNIEL (CAN) 6-3. 

Alejandro VALDES (CUB), a two-time world medalist and two-time Olympian, lived up to expectations by dominating Shannon HANNA (BAH) with an 11-0 technical superiority win in the second 65kg semifinal.

Geandry GARZON (CUB), aiming for his second Olympic appearance at the age of 40, clinched a berth for Cuba by defeating Julio RODRIGUEZ (DOM) 6-2 in the 74kg division. Garzon — who won the last of his four Worlds medals in 2010 — set a deliberate pace against the 26-year-old finalist from last week's Pan-Am championships.

However, once put on the shot clock, Garzon attacked Rodriguez's right leg and scored a two-point move. Two more two-pointers followed deep in the second period, securing the win for the Cuban.

In the second semifinal, two-time Pan-Am champion Anthony MONTERO (VEN) made a statement with an 11-0 thrashing of Raul PALACIOS (MEX).

In the 97kg division, Arturo SILOT (CUB) showed he's second only to Kyle SNYDER (USA) at the Pan-Am level as the 22-year-old rag-dolled his opponents on his way to securing Cuba a berth at Paris Games. Silot — who has lost three straight Pan-Am championships finals to Snyder — didn't give up a point as he ran through Maxwell LACEY (CRC) and Nishan Preet RANDHAWA (CAN).

In the second semifinal, Luis PEREZ (DOM) clinched a narrow 4-2 victory over Cristian SARCO (VEN) in a battle of last week's bronze medallists.

The 86kg category witnessed Ethan RAMOS (PUR) defeat two-time Olympian Carlos IZQUIERDO (COL) 11-6, while Alexander MOORE (CAN) pulled off an impressive 4-0 win against the top-seeded Pedro CEBALLOS (VEN), who finished runner-up at the Pan-Am championships last week.

Earlier, four-time Pan-Am champion Yurieski Torreblanca TORREBLANCA (CUB) lost a fall to Anthony VALENCIA (MEX) in the qualification rounds.

Former Pan-Am champion Amarveer DHESI (CAN) took little over two minutes to thwart Ibrain TORRES (CUB) 11-0 to earn Canada a spot. Jonovan SMITH (PUR), who grabbed a silver at the Pan-Ams last week, won the other semifinal against Gino AVILA (HON) 5-1.